Pantone's Color of the Year: Magenta
The Best of | Weddings

How to Make Pantone’s Color for 2023, Viva Magenta, the Star of Your Next Party

Pantone's Color of the Year: Magenta

At PartySlate, we get excited about things like matching parties on our site to Met Gala fashions and digging deep on the vendors responsible Oscar parties and influencer weddings to bring you all of the details. So it should be of no surprise that this time of year also has us refreshing our feeds in anticipation of Pantone releasing their pick for the new year’s “it” color.

They have obliged us once again with their Pantone Color of the Year for 2023: Viva Magenta. Our team Slacks on the topic read a little something like this: “Is it purplish red? Or pinkish purple?” and “Check out their instagram story and reel — it’s like red meets pink meets purple. I think.”

Pantone shares that Viva Magenta is, “An unconventional shade for an unconventional time: a new vision.” Indeed. Magenta is vivid and bright with blue undertones that keep it moody. It’s the color of a rich Pinot Noir and the skin of a beautifully-ripe dragonfruit — and, according to science, it is a hue that only exists in our heads and in between colors of the rainbow. But that’s okay, we like our colors with a side of intrigue.

One thing is for sure, it’s the perfect bold shade for your own dramatic event. We’re here to help, once again matching Pantone’s chosen hue with all of the ways that it can be used at your 2023 celebration — and we’re pulling examples from real events to inspire your own special moments. Happy New Year and Viva Magenta!

Our team’s past Pantone favorites:

Editor Jessica Terson's Headshot
2019 Pantone Living Coral

“I normally shy away from anything remotely orange — and yet there I was, obsessed with the refreshing, yet warm hue of “Living Coral.” Jessica Terson, Editor

Amanda, Senior Content Marketing Manager, PartySlate
2021 Pantone Illuminating

“It’s easy to say one likes yellow — but to actually use it in the home, your wardrobe, or party palette is another story. After the pure fire storm that was 2020, Illuminating was the color I never knew I needed.” Amanda Greenberg, Senior Content Marketing Manager

Our team’s past Pantone favorites:

Gianna Calistro, Senior Marketing Coordinator
2022 Pantone Very Peri

“To be totally honest, I’ve always been a purple girl — so when Very Peri came along I was, well, very excited.” Gianna Calistro, Senior Marketing Coordinator

Pamela Rothbard, Editorial Director
2020 Pantone Classic Blue

“It doesn’t get more tried and true than Classic Blue. This particular hue reminds me of a warm summer day and makes me want to lie on a blanket and gaze up at the sky.” Pamela Rothbard, Editorial Director

People Also Ask…

Which flowers can I use at my event for a Viva Magenta accent?

Kontikiflor BV is an exporter of Dutch-cut flowers who supplies florals to design firms all over the world to outfit the most stunning weddings and milestone celebrations. Here are some flowers they grow in Viva Magenta, the new Pantone Color of 2023:

Cymbidium flower

These beautiful Cymbidium (a member of the orchid family) originated in the Himalayas and can be found at great heights.

Amaryllis flower

Amaryllis is a captivating flower that comes in many shapes and colors and is available in abundance from November to March.

Burgundy Hydrangeas

Burgundy Hydrangeas offer a range of reddish hues that can make a beautiful ombré effect at a wedding or party.

How do I choose my wedding colors?

Your wedding color scheme will set the mood and tone of your celebration. However, choosing a wedding color scheme isn’t as simple as picking your favorite color. You’ll want to consider everything from the season and location to color theory.

Don’t get overwhelmed, yet. PartySlate scoured through thousands of real wedding albums to find the perfect color scheme and combinations. Plus, we compiled tips on how to determine which color is right for you. Read our Best Wedding Colors [Guide] for further details. It’s time to get inspired.

How can PartySlate help me plan my wedding?

PartySlate is your go-to planning resource for events of all kinds — including weddings. Use PartySlate to find a venue, assemble your vendor list, and gather trending inspiration — plus classic ideas. Get started by clicking on the following: