For more than 25 years, NXTevent has been a leader as an event and Destination Management Company (DMC), crafting seamless, high-touch event experiences that leave a lasting impact. At the helm is Ally O’Connor, a visionary entrepreneur whose unique blend of creativity, logistical expertise, and deep industry knowledge has made NXTevent the go-to partner for clients navigating the complexities of large-scale events in Boston and beyond.
The company offers a full range of services that include special event design, entertainment production, transportation management, activities and excursions, tours and recreation, team-building, meeting and registration services, airport meet and greet, and program staffing. They should be your go-to fundraising galas and corporate events, from product launches and conferences to product launches and holiday parties in Boston and far beyond.
In this exclusive Q&A, O’Connor shares the evolution of the events and DMC industries, the story behind NXTevent, and what sets her team apart. From balancing artistry with strategic problem-solving to staying ahead of industry trends, she offers a behind-the-scenes look at what it takes to create extraordinary events.
Read on to find out why you need a company that combines both event and DMC services and why we love NXTevent.
What first drew you to the event planning industry, and what has kept you passionate about it over the years?
“My journey started at Cornell in the hotel program. A friend, who was working for an event firm in New York, raved about her job but was leaving to start a family. She literally set me up with an interview, and that’s how I got my start in events—I didn’t know much about the industry, but I had a passion for food, beverage, and creativity.
“What’s kept me passionate? The fact that no two days are the same. My brain thrives on both creativity and logistics, and this industry constantly feeds both sides. One day, I’m designing lighting concepts inspired by the changing light near the ocean where I live, and the next, I’m tackling complex project management. It’s a blend of art and problem-solving, and that’s what keeps me hooked.”
A glamorous evening inspired by the Kennedy era, including Boston Minutemen, exquisite period décor, and live pop jazz. Exclusive insights into the lives of the Kennedy clan created an immersive journey.
Tell us about NXTevent and what sets you apart.
“Being a singly-owned DMC for 25 years is pretty extraordinary. Many DMCs have been absorbed into experiential marketing agencies or consortiums, whereas we’ve remained focused solely on destination management. Our strength lies in truly listening to our clients—understanding their vision and reimagining it for them. Every project requires creativity, whether in design, logistics, or even finance. Our experience allows us to anticipate challenges, overdeliver, and ensure that every event we produce leaves a lasting impression.”
This colorful Colorado-themed corporate event combined rustic elegance and vibrant mountain-inspired details. With dramatic wooden structures, cozy lounge areas, loads of greenery and texture, the design brought nature’s beauty indoors.
Explain the scope of an event and DMC and how you operate within the industry. How are you different from what people would call an “event planner”?
“The term ‘DMC’ was created around the time I graduated from college. Before that, events either fell under advertising agencies or general tourism services.
“A DMC’s role is to manage groups coming to a destination. I often compare it to building a skyscraper—we create entire event ecosystems for a day or a week, handling everything from transportation and venue sourcing to entertainment. Unlike event planners who might focus on weddings or corporate meetings, we’re curating full experiences, ensuring that every detail aligns seamlessly. We don’t just plan events—we design the entire guest journey.”
San Diego’s Gaslamp Quarter was transformed into a high-energy street festival. From dazzling lights and curated art installations to food trucks and live performances, every detail was meticulously designed to celebrate local culture.
What are the biggest trends you’re seeing in the event planning and DMC industry right now, and how is NXTevent adapting to or driving them?
“There’s a growing demand for events that balance creativity with risk management. Security is a big one—many venues, especially stadiums, now require mandatory security screenings, even for private events. Clients often resist this at first, but when they see the larger picture, like the necessity of safety in today’s world, they understand why it matters.
“Sustainability is also huge. Clients want eco-conscious events that minimize waste and have a lower carbon footprint. At NXTevent, we integrate these trends seamlessly while ensuring our clients feel like their events are unique and personal.”
Guests and executives won’t forget this evening at AT&T Stadium. After a true VIP entry experience, partygoers enjoyed live music, drum-lines, roving entertainment, and delectable food stations. A pyro-technics show closed the evening.
Can you share an example of a logistically complex event and how you exceeded the client’s expectations?
“There isn’t just one complicated event—every event has its challenges. One moment, we might be problem-solving a budget that doesn’t match the vision; the next, we’re redesigning an entire program on the fly because of an unexpected obstacle.
“One of my early experiences with crisis management was during the 1996 Olympics in Atlanta when the bombing happened. I was at the event as a spectator, and later, when we faced a security crisis during an event in Boston, that past experience helped me react quickly and ensure our clients and staff were safe.
“In terms of logistics, we often take an existing event model, break it down into tiny pieces, and rebuild it for the modern era. Clients appreciate that deep-dive approach—it’s what makes them say, ‘How are we going to do the next one without you?’ That’s where our name comes from: my best event is always my next event.”
This conference invited global engineers to Boston for four-days of meetings and celebrations. From meetings to a festive reception featuring dueling DJ’s, mirror people, stilt walkers and more, guests had a great time (with a surprise flash mob to top off!).
We know relationship and referrals are everything. Tell us what drives your growth and how you connect with new clients.
“It all comes down to trust. People buy from people they like and trust, and in a city like Boston, relationships are everything. You need to understand the key players—Meet Boston, Signature Boston, the hotels, and how business is engineered into the city. Each venue has different priorities—some focus on incentive groups, others on large conventions—so knowing how to navigate these relationships is essential.
“At NXTevent, we also leverage our digital presence. PartySlate has been a huge driver for us because it showcases our work in a way that’s searchable and easy for clients to find. We’re intentional about our brand—we don’t want to be everything to everyone. Instead, we focus on high-touch, full-service projects that align with our expertise.”
In the age of social media and influencers, corporate events are the marketing gifts that keep on giving. With new products, photo ops, and creative ideas constantly circulating on channels like Instagram and TikTok, hosting an experiential marketing event is the key to getting influencers and social media algorithms to do the work for you.
Popular beauty brands and clothing lines, in particular, influence much more than fashion trends. From Sephora shelves to department stores, some of your favorite cosmetic and clothing companies have perfected experiential marketing and corporate event execution. Below, you’ll find 33 branding moments and experiential marketing ideas that range from juice pouches to caviar tins, tennis matches, painted products, and more ideas that you’d never think of yourself.
Sunday Riley proves branded backdrops are the key to a memorable corporate event. The launch of their CEO Afterglow face cream perfectly matched packaging to the party palette, with shades of their brand’s signature orange throughout.
There’s no place like home — especially when it looks like a LoveShackFancy catalog. The clothing brand expanded their offerings into home décor, and they celebrated by putting their new products to work. The brand’s signature feminine patterns and soft hues covered lounge chairs, pool floats, tables, and more.
Take out the team with branded take out. Glossier treated employees to an all-company dinner, and they didn’t miss a beat when it came to showing off their logo. It’s no surprise that a makeup brand paid plenty of attention to detail in the makeup of their entire event, from key place cards to floral centerpieces.
Skims is no stranger to innovative events — after all, their founder Kim Kardashian is a marketing genius herself. Their latest company Christmas party doubled as a holiday advertisement with branded tacos, projection mapping, lounge throw pillows, and more.
The 7 For All Mankind “Beach Club” in Malibu celebrated the brand’s summer collection with a day at the seashore. Branded popsicles, beach towels, and lounge chairs kept guests enthused between trying on jeans in the (also branded) pop-up dressing room.
Class is in session. What better way to tell customers that they need your products than by teaching about them. Laneige’s “Hydration School” event in Los Angeles included product-filled lockers for each guest, along with hydrating smoothies, ombré blue florals, and informative skincare sessions. Forget evidence-backed formulas; we want evidence-based marketing.
Toes in the water, bags in the sand. Rebecca Minkoff partnered with Magnum Ice Cream on the launch of their new vegan clutch and Magnum’s new vegan ice cream flavors. The beachfront celebration was hard to miss thanks to neon lettering that could be seen from all angles — making it the perfect photo focal point.
FP Movement, the athleisure line by clothing brand Free People, got active with an experiential event. Green juice shots, a yoga class, and a floral-adorned photo op were the perfect way to get influencers practicing and posing in their workout gear.
Kosas brought cool looks to hot temperatures in honor of their summer beauty line. A frozen fruit station, ice sculpture, “wet bar,” and colorful candy spread — all with the company’s branding on it — made this rooftop experience a social media home run.
A hint of backstory in your branding is always a good idea. This Hollywood-style vanity mirror was the perfect branded photo op for Charlotte Tilbury’s summer celebration — reminding influencers and customers alike that the company came to be thanks to Princess Diana and other iconic celebrity figures who hired Charlotte Tilbury to do her makeup.
What better way to start a new year of marketing than on the first night of the year? Ole Henriksen’s New Year’s Eve party was planned to perfection with a branded beer pong table and to-go bags filled with sample-sized products.
We love a blush palette for a blush launch. Lawless, known for its plumping lip gloss, officially ventured into face makeup with a “pinch my cheeks” event. Each shade of their new cream blush was perfectly placed in a bed of matching florals for guests to awe over before grabbing their own. Not to mention, each attendee got their name engraved on their brand new product.
Stop and smell the toner. Kiehls produced a lab-inspired event, taking guests through the ins and outs of their most popular products. A giant Kiehl’s “Calendula Herbal Extract Alcohol-Free Toner” bottle spilled florals in their signature orange shade, ingraining the product in our minds — and our wallets.
Patrick Ta took corporate branding to chic places at their latest showcase. Clever pedestals and stations filled the space, including a “Patrick’s Playlist” DJ booth, a “Cafe PTB” coffee stand, and a “Find Your Flavor” ice cream cart — all in the brand’s signature block font. Attendees posed in front of lush cascading florals and collected products off of crisp branded displays.
Check out this renovation with innovation. Saks Fifth Avenue unveiled their brand new Beverly Hills store with light bites, lovely music, and lots of florals. Guests got a taste of glamour, being pampered with deluxe savory appetizers, gold-encrusted macarons, and high-end Champagne. What more could put you in the shopping mood?
How do you stand out with a branded photo op? Put it on a boat. Murad switched their corporate event venue from land to sea, wowing guests with a social media-worthy experience. Aside from receiving Murad’s latest skincare products, guests got to customize hand-woven fans to keep them cool.
How do you celebrate a botanical new perfume? Lots of botanicals, of course. Vince Camuto put on a floral-filled product launch in New York City, equipped with a fresh bottle for each visitor, and a custom engraving station.
Aced it. Too Faced Cosmetics hosted a tennis tournament to promote the re-launch of their “Born This Way Matte & Blur” collection. The Newport Beach event was filled with branded moments, from tennis balls to hot pink sideline benches and racket bags. A brilliant way to play (and sell).
La Mer, the epitome of luxury in the skincare world, maintained its lavish reputation with an exclusive rooftop party in the hills. Synchronized swimmers performed in front of chic branded signage — not to mention, a stunning view of downtown Los Angeles. Guests also enjoyed elevated bites like grilled shrimp and fresh cucumber rolls.
Hair bonding, that is. Olaplex put on a “bond shaper” launch party for customers to explore their latest hair care products. The brand treated guests to branded black-and-white soft serve and carbon black waffle cones as they meandered through tube installations displaying new bottles.
Estée Lauder celebrated their new scent, Beautiful Magnolia, with an event for the senses. The pink carpet was rolled out in Miami for each attendee as they posed in front of a floral-filled pink convertible before getting their own hand-painted bottle and branded beach towel.
Lululemon opened their largest retail store in the world in Lincoln Park, Chicago — and they didn’t skimp on fresh details. A branded succulent wall made for the perfect photo-op entrance, while a “#sweatlife” Champagne wall greeted guests as they made their way to the store’s second floor.
Is there anything better than a good hair day? Prose is all about a truly customized hair care experience, with personalized products based on your hair type and needs. Their launch event accentuated their company values, offering each guest the opportunity to talk with experts and explore various product combinations to find the perfect fit.
Shiseido gave influencers more than a one-night event. Instead, they took them on an extended trip to the Southern Hemisphere, where guests explored the local Chilean culture by day and star-gazed by night. As guests hiked trails, played branded Jenga, and dined on local, fire-grilled fare, they continually posted about the brand, the products they were using, and the information they were learning from company experts.
Ilia is all about clean beauty products, from the ingredients to the application. Their branded dinner party followed suit — with neutral tones, natural woods, clean lines, and chic, simple place settings. The event honored inspirational women, with a hand-picked guest list of accomplished ladies, and offerings from woman-made-and-founded wines and tequilas.
photographer: Beatrice Howell Photo | posted by: The Revery LA
Biossance is known for their sustainable, plant-based skincare products — so it only makes sense that they hosted a sustainable, greenery-filled product launch. The luncheon took place at a venue teeming in natural light, where guests were offered fresh fare and bright beverages.
How do you emphasize the magnitude of your biggest brand launch yet? A branded spaceship in the desert might just do the trick. This multi-day Benefit mascara launch leveraged futuristic décor and glitzy entertainment to ensure a memorable experience for everyone in attendance (as well as those following along from home).
Marc Jacobs’ iconic Daisy Love perfume had a just-as-iconic launch day at the Santa Monica Pier. The designer took corporate event branding to new heights with a Daisy Love carnival that included a printed ferris wheel, carnival toss, ice cream cart, and surfboard-lined entrance.
Neutrogena went heavy on color at their Coachella pop-up dinner. The activation went from day to night with color-blocked candle sticks, photo ops, place settings, and pampas grass. Guests were buzzing over the boho affair as they learned about the company’s latest line of skincare products — while sipping on a variety of tequila concoctions.
Khloe Kardashian took the denim world by storm by creating a line that comfortably fits all shapes, sizes, and curves. Good American markets to real women, by real women, as shown by their branded New York City casting call in search of their next ambassadors.
Christian Louboutin, a designer brand known for its luxe red-bottom shoe soles, hosted a sultry fashion week party in partnership with Pernod Ricard spirits. Smoky cocktails with branded ice cubes, red-bottom serving platters, and bright red neon signage ensured that no guest forgot what brand they were there to celebrate.
You may not be able to judge a book by its cover, but Mario Badescu knows you can judge a product by its packaging. The brand turned their most popular items into lofty coupe towers — and put their classic company logo onto cocktails, pool stands, and more.
Sol De Janeiro partnered with Ulta Beauty on a multi-day influencer trip to Southern California. A memorable event from the trip took place at a bohemian Los Angeles restaurant, where the brands brought product-shaped photo ops to life and offered hand painted “Bum Bum Cream” — a fan favorite.
People Also Ask…
How can I find a corporate event venue?
PartySlate is a one-stop-shop for all of your party-planning needs — including finding a corporate event venue. Whether you’re looking for a private dining space for a team dinner, a rooftop for a product launch, or a raw space for a holiday party, PartySlate’s local venue directories help event hosts discover unique spaces for all event types.
From branded food and drinks from top caterers, to logo-inspired photo ops from experienced designers and florists, and social media-worthy content from skilled photographers and videographers, corporate event hosts can build their entire vendor team on PartySlate using our curated vendor directory.
This team creates floral masterpieces that elevate every event with a cohesive vision. We appreciate their flexibility and skill at designing stunning, artistic arrangements for everything from product launches to large-scale galas. photo courtesy of: B Floral Event Design and Production
Corporate events are an essential part of any marketing strategy. Whether you’re looking to retain employee talent, forge new business connections, or promote brand awareness, events promise a high return on investment — all while creating memorable fun.
Corporate party themes allow you to create an immersive experience for your guests. By centering your celebration around a party theme, you can make sure that every moment of your celebration is engaging — with help from a skilled corporate event planner, of course. Plus, such a photo-worthy result means that your guests are more likely to share the event on social media — which will lead to great brand recognition.
Keep reading to discover 15 corporate party ideas, taken from real company events. Once you have your heart set on a particular look, click “See More Photos” to learn more about the talented vendors behind each celebration.
1. Make it a Miami Vice Corporate Party Theme
photographer: The Louis Collection | event planner: Chris Weinberg Events | décor: Gilded Group Décor | venue: Faena Hotel Miami Beach
Miami
Invite guests to put on their pastel suits and white linen jackets for a Miami Vice-themed corporate event. Make sure to implement plenty of bright neon hues and flashy print, just like Chris Weinberg Events did for this corporate bash at Faena Hotel Miami Beach.
For more inspiration, see how the DJ booth resembled a vintage boombox — and other glam décor moments from Gilded Group Décor.
photo courtesy of event planner: Pop Parties | décor: Shag Carpet Productions | venue: FIG Dallas | dj: DJ Nate Nelson
Dallas
Change is constant in the business world — and savvy CEOs are implementing cutting-edge technologies like AI to compete with future business demands. However, that doesn’t mean the past doesn’t have a place in the corporate world; and we’re not just talking about going over old data points.
Both employees and business partners will love a retro-themed bash like this sock hop planned by Pop Parties. Guests were served diner favorites from the best soda shop in town by carhops on skates. Shag Carpet Productions made sure the rentals were on theme with vintage Chevy-style seating, a drive-in photo op, and neon centerpieces shaped like guitars.
photographer: Sheri Whitko Photography | event planner: Paulette Wolf Events | décor: Kehoe Designs | venue: The Geraghty
Chicago
There’s a new sheriff in town, and her name is Paulette Wolf Events. This planning team, along with KEHOE DESIGNS, transformed The Geraghty into a wild west extravaganza for PEAK6, a Chicago-based asset risk management company.
Guests were greeted by “cowboys” on real horses before passing an inspection station where “country sheriffs” checked their weapons (i.e. coats). Throughout the celebration guests enjoyed a whiskey tasting, poker tables, and a mechanical bull ride — all while networking with employees and clients.
photographer: The Brothers Martens | event planning, design, & décor: Social Llama Events | florals: Render Events Co | venue: On The Levee entertainment: Jordan Kahn Music Company
Dallas
Business trends come and go, but this supermarket-themed PartySlate event will always stand the test of time. On The Levee served as the perfect blank canvas for event planning and design company Social Llama Events.
Over three hundred event professionals gathered to design their own floral arrangements at the flower stand, pose for a picture in the “loading dock,” and enjoy custom bites from the deli and sips from the pharmacy. The evening ended with an epic performance by Jordan Kahn Music Company — and many new business contacts for the tastemakers of Dallas.
5. Win the Grand Slam With a Masters Tournament Theme
photographer: Shaimma Photography | planner & design: Events by Picnics In The City | caterer: Hedrick’s Catering & Events
Houston
Master the art of the “Grand Opening” with a Masters Tournament theme. Offer fun activities like putt putt or a long drive contest — with branded swag as the grand prize.
Events by Picnics In The City went a step further and made sure this Grand Opening for Pinnacle Logistics Park attracted new clients even after the party ended. How? Guests took to social media to show off their fairway-green hamburger sliders by Hedrick’s Catering & Events.
photographer: Pete Lott | event planner: Hollywood POP Gallery | florals: Carolyn Dempsey Design | venue: Caramoor Center for Music and the Arts
There’s a party theme inherent in every season — whether it’s a glam winter wonderland-themed holiday party or summer-theme employee picnic.
Hollywood POP Gallery took inspiration from the autumn harvest for this annual employee picnic for Blue Owl. After a year of working hard to meet company goals, employees enjoyed family-friendly fall activities like hayrides, s’more-making stations, and a drive-in movie theater. Hollywood POP Gallery made sure there was no shortage of promotional opportunities with branded lawn games and picnic cooler trolleys filled with even more branded goodies.
Every business leader knows how important it is to read up on the latest business trends. However, there’s still a place for beloved childhood classics — like at a one-of-a-kind corporate event.
Event planning company Paulette Wolf Events and KEHOE DESIGNS teamed up to create this magical children’s book-themed corporate anniversary event for 1,200 people. We especially loved the epic ceiling installation, reminiscent of “The Very Hungry Caterpillar.”
photographer: Erika Dufour | event planner: Revel Global Events | design & floral: Revel Decor | venue: The Old Post Office | catering: Limelight Catering | entertainment: Stage Factor
Chicago
For an evening of glamour and sophistication, lean into a “Great Gatsby” theme.
Revel Global Events chose The Old Post Office, a palatial venue in Chicago, to set the scene for this refined affair. Flapper girls and newsboys greeted guests as they stopped to pose at an Art Deco-designed step and repeat.
From there, guests indulged in the finer things in life — such as salads served in martini glasses, aerialist bartenders, and a show-stopping performance by Stage Factor.
9. Jump-Start the Quarter with a Jungle-Themed Corporate Event
photographer: Spoon Photo and Design | design & floral: HMR Designs | venue: Field Museum | lighting: Frost Chicago
Chicago
Your company headquarters might be in a blustery city like Chicago, but that doesn’t mean you can’t reward your guests with a celebration in a tropical setting.
Lighting company Frost Chicago transformed the Field Museum into a lush jungle with creative lighting mapping. See how waitstaff decked in monstera leaves served fresh fare as guests mingled at green satin-draped cocktail tables or at the coconut bar.
photographer: CS_Photographic | design & floral: 1440 Event Design | venue: Morgan’s on Fulton | rentals: Chicago Casino Suppliers
Chicago
Engaging activities encourage a combination of teamwork or friendly competition: two important skills for thriving business partners and employees. A casino theme makes it easy to incorporate an evening of non-stop engagement.
1440 Event Design turned Morgan’s on Fulton into a speakeasy-style gathering place with the help of Chicago Casino Suppliers. Guests could choose from slot machines, baccarat, roulette, and more — all while enjoying costumed performers and a live band.
11. Set Your Team up for Success with a Studio 54 Theme
photographer: Filip Wolak | event planner: Twenty Three Layers (23 Layers) | venue: 214 Lafayette | printing: Bombshell Graphics
New York
Create a nightclub vibe with a Studio 54 team, and boogie down to live music and plenty of disco décor. Event agency Twenty Three Layers (23 Layers) did just that with their custom fabrications that ranged from metallic fringe wall tapestries to luxe velvet seating.
Make sure to check out how custom cocktails were served in glittering disco ball tumblers with disco ball stir sticks for perfectly on-theme sips.
12. Mix & Mingle at a Midnight Circus
photo courtesy of design & florals: Gilded Group Décor | event planner: The Citadel | venue: The Historic Alfred I. Dupont Building | catering: Constellation Culinary Group
Miami
A circus theme is a great choice for any company looking to incorporate engaging activities into their corporate event. No, we’re not talking about a traditional circus experience (although that’s a great choice for a family-friendly, employee appreciation event). We mean a “dark circus” theme — and that means glamour.
The team at Gilded Group Décor showed off the grand architecture of The Historic Alfred I. Dupont Building to ultimate effect with dramatic red uplighting and one-of-a-kind décor installations, like a miniature raised stage surrounded by a human-sized golden bird cage.
photographer: Meg Sexton | event planner: Glow Events | florist: Duet Botanical Atelier | venue: The Bridgeyard | catering: Foxtail Catering & Events | rentals: Found Rental Co.
Oakland
Decade themes offer the perfect opportunity for costumed attire — and trust us, a fun dress code leads to more selfies, which leads to more posts on social media, which in turn leads to greater brand awareness.
We love how this 90s-themed corporate event has us nostalgic for boy bands and bright colors. In addition to blow-up lounge seating, punchy balloon backdrops, and a slinky ceiling installation, guests enjoyed on-themed bites from Foxtail Catering & Events. We especially love the passed apps served on a mahjong board.
photographer: Russell Kawaguchi Photography | event agency: Modern Millennial Event Design + Production | design & floral: OC Fleurish | venue: The Fifth Rooftop
Anaheim
In order to ensure a brand stays relevant, business leaders need to look to the future. What better way to encapsulate that type of forward thinking than with a sci-fi party theme?
We appreciate how Modern Millennial Event Design + Production proved a kid-friendly theme like “Star Wars” can still be ultra luxurious with the right event space (think urban rooftop) and minimalist décor moments. See how the lounge seating was kept refined, yet on-theme, with a neutral color palette accented with Star-Wars branded black-and-white throw pillows.
photographer: Agency Earth | venue: The Sacred Space Miami
Miami
Center your theme around an art movement, like Pop Art, for a picture-perfect aesthetic. A transformable event space like The Sacred Space Miami was the ideal place to bring such an immersive party style to life.
See some of our favorite themed décor like the Warhol-inspired catering bar graphics and larger-than-life aerosol cans flanking the colorful DJ booth.
A great corporate event venue isn’t just a beautiful event space; it’s also a place for building stronger business connections and elevating your brand. Use PartySlate’s curated directory to discover vetted corporate venues. Use the filters to narrow down your search by location, guest count, amenities, and more.
Before you book your venue, learn more about how to choose a corporate venue — with insider tips from top corporate planners.
Where can I find a corporate planner?
Let a corporate planner handle the planning and execution of your event, so you can focus on doing what you do best: growing your business. Use PartySlate’s curated guide to find the best corporate planners or event agencies. Use the filters to narrow down your search, and look for the “featured” tags to learn more about PartySlate’s top recommendations.
Where can I find more inspiration for my corporate event?
A successful corporate event fosters connections with engaging activities, immersive décor and plenty of fresh fare to keep the party going. Click below to learn more about what’s trending in the corporate world — and how to elevate your event with all of the right vendors.
As greater numbers of employees work from home, shop from home, and socialize from home, in-person gatherings are more important than ever. For corporate entities, there is no substitute for the connection that takes place when shareholders, executives, employees, and consumers come together. Of course, when we say “gathering,” we’re not talking business as usual. This year, corporate events are raising the bar — with employee and consumer satisfaction on the rise, too.
Corporate events span the gamut from experiential brand activations to company-wide summits — and everything in between. While the types of events may vary, the creativity behind the best gatherings is doesn’t. This year, corporate event planners are putting customization and immersion at the forefront of the guest experience. Keep reading to discover 16 corporate event trends to make 2024 the best year yet for growing your business and celebrating your brand’s important milestones.
But First, See if You Can Guess the Trending Elements From This Event
Set the agenda for your conference or corporate event right from the start with larger-than-life agendas that double as wall décor. Agendas give guests the opportunity to prepare for the meeting in advance — thereby reducing wasted time and resources. Just remember, every minute saved is one more minute for a chic cocktail hour.
photo courtesy of event agency: Twenty Three Layers (23 Layers)
Double Reinforcement
The Forter Impact Conference brought together digital commerce leaders for a day of learning, networking, and team building. We love how the conference reinforced its vision for the day with a giant entryway agenda as well as paper programs tucked into branded notebooks.
See how event agency Twenty Three Layers (23 Layers) recreated a “customer journey” with hands-on labs, informative panels, and interactive workshops.
photo courtesy of event agency: Twenty Three Layers (23 Layers)
Lounge & Learn
The AMP Annual Meeting & Expo routinely gathers the top molecular professionals in the industry for an action-packed multi-day event. Twenty Three Layers (23 Layers) made sure attendants knew what to expect from the moment they grabbed their first cup of coffee for the day.
Make sure to check out the custom-built café and branded sips. Nothing starts the day quite like a cup of fresh coffee and a set agenda.
Eco-conscious décor is trending — and with it, color palettes are turning earthy and fresh. This year, we’re all about muted greens and weathered driftwood. Expect plenty of fronds, leafy stalks, and amaranth greens for an all-natural aesthetic.
photographer: Elizabeth Messina | event planner: Merryl Brown Events | venue: Lotusland | rentals: Found Rental Co.
Where the Wild Things Grow
Ganna Walska Lotusland, a non-profit botanical garden located in Montecito, hosted their annual fundraiser amidst the beauty of the great outdoors. Woven chandeliers and earthy décor by Found Rental Co. reinforced the mood set by the dreamy landscape.
See how the custom sips wowed with the same earthy hues and fresh floral accents.
photographer: Lucas Rossi Photography | design & floral: Orange Blossom Special Events | florist: Eddie Zaratsian Lifestyle and Design | caterer: Pausmith Group
Vines, Views & Very Earthy Palettes
Pausmith Group’s launch proved that hospitality always starts with fresh catering — and decorations to match. In addition to the lush tablescapes and signage designed by Eddie Zaratsian Lifestyle and Design, guests enjoyed a diverse menu of handcrafted ricotta ravioli, pan seared branzino, fire-grilled steaks, and more.
See how passed apps and sips of Champagne made the cocktail hour just as delectable.
How can you ensure that your large-scale corporate event still feels intimate? Define wide open spaces, like an industrial loft or an outdoor lawn, with custom-made structures that gently guide guests from one portion of the event to the next. Suddenly, a sprawling space becomes the perfect spot for networking and meaningful conversation.
photo courtesy of event agency: The HighLife Productions
The Definition of a Bold Entry
You can expect handbag designer Rebecca Minkoff to elevate design in all aspects of her life. This influencer dinner in The Hamptons, produced by The HighLife Productions, transformed this beachfront area into a cozy dining experience with a mirrored entryway.
See how glittering disco balls, magenta orchids, and glass string lighting brought a playful vibe to this elevated soirée.
photographer: Villa Visuals | design & floral: Revelry Event Designers & Shawna Yamamoto | venue: AV Irvine | caterer: 24 Carrots Catering and Events
Custom Wall Cutouts
This colorful corporate event used a custom-made wall to create a defined space for event-goers. We love how each step to the second-level offered a moment for reflection and inspiration.
This year, drywall isn’t the only place where you’ll find unique wallpaper designs. Corporate event planners are taking this home décor trend one step further and decorating everything from rentals to sweets with unique, colorful patterns.
photographer: Alex Ferreri | event planner: Curate Plan Style | design & floral: 1440 Event Design & Ashley Frye Studio | venue: Chicago Winery
Inspiration Where You’d Least Expect It
Curate Plan Style found inspiration for PartySlate’s “Gathered in the Galapagos” event in the most unlikely place: Chicago Winery’s private restrooms. The bathroom’s abstract wallpaper influenced the celebration’s tropical motif — from the circular bar to the custom photo op.
See how 1440 Event Design perfected the verdant vibe with lush greenery, rich velvets, and deep gold tones.
Mandarin Oriental, Boston set the scene for a charming corporate garden party attended by the WIPA Boston Chapter. A custom cutout covered in flamingo print brought a playful vibe to the sophisticated gathering, while patterned icing kept the dessert as fashionable as a Boston penthouse.
See how textured table linen and velvet seating perfected the fun and flirty color scheme.
Out of all the corporate trends to take over 2024, we are the most excited about this one. Customers and clients are concerned about their ecological footprints — and businesses are choosing to prioritize sustainable business practices as a result. Recycling and reusing event decorations are just one step in the right direction. Companies are also opting for sustainably-made décor that embraces environmentally-friendly practices right from the start. The result is a happier planet — one trend that we hope never goes out of fashion.
photographer: Chris J. Evans International | design & floral: Rebelle Fleurs Event Design | venue: The Richland
Eco-Conscious Candles Light the Way
This PartySlate community gathering at The Richland put as much emphasis on the environment as networking. Vogue Candles contributed to the elegant garden aesthetic with plant-based, sustainable candle designs.
See if you can spot another corporate trend at this chic dinner party. We’ll give you a hint: Check out the botanical wallpaper designs.
What’s even better than stunning floral installations at your corporate event? How about donating all of the floral décor after the celebration?
We love how Reflower Project was on-site to deliver gorgeous florals by Bloom 52 to community centers throughout Boston. Sometimes, beauty and good deeds go hand-in-hand.
This fun designer trend is making its mark on everything from kids’ birthday parties to corporate events. Inspired by two-dimensional comic book art, these simple designs bring an element of storytelling to your celebration. We especially love how the combination of 2D and 3D designs add https://www.attentivethread.com/2023worldtourtexture and depth — turning static moments into stimulating photo ops.
photo courtesy of event agency: Twenty Three Layers (23 Layers)
Dining the 2D Way
This immersive conference by Attentive Mobile kept guests engaged with inspirational keynote speakers, structured roundtable discussions, customer panels, and plenty of delicious bites to fuel the activity.
Twenty Three Layers (23 Layers) made sure attendees had a bright and cheerful place to connect over a cup of coffee. See how the branded stir sticks boasted the same 2D design style.
photographer: Aida Malik Photography | design & floral: Oda Creative & Pretty Posh Events | venue: Glasshouse Chelsea
The Apprentice Shop
Pretty Posh Events and Oda Creative incorporated chic black and white designs throughout this glamorous company gathering. We especially love how the custom “Apprentice Holiday Shop” turned an ordinary swag station into a charming photo op.
See some of our other favorite black and white details like the modern tablescapes and sleek Champagne wall.
Oversized faux florals are taking over the fashion world, and corporate event planners are taking note. Power petals turn entryways and corridors into can’t-miss focal points — and the perfect place to pose for a selfie or professional photo.
photographer: Chris J. Evans International | event planner: Nick Gentile Events & Weddings | design & floral: Eddie Zaratsian Lifestyle and Design | venue: Waldorf Astoria Beverly Hills
Leave it to the Lilies
Faux lilies framed the entryway to Waldorf Astoria Beverly Hills’s Astor Ballroom at PartySlate’s “End of Summer Soirée,” marking the transition to an evening of riveting entertainment and summery décor.
photographer: Genevieve de Manio Photography | event planner: Rachel Behar Events | design & floral: TPD Design House & Wedded Events | venue: 74Wythe
Fashionable Fronds
PartySlate’s “Sweet Summer Social” at 74Wythe captured the bright hues of late summer with playful fronds found on the invitations, dance floor, bar area, and more. Towering frond sculptures flanked the bar area, DJ booth, and photo ops, as well.
See how Rachel Behar Events and Wedded Events teamed up to curate a fun summer vibe from start to finish. We especially love the acrylic cocktail tables filled with pink beach balls.
Neon lights and bright florals mix modern and lush décor elements for a glam aesthetic. Of course, we’re not talking about ordinary neon lights. This year, we’re obsessed with abstract lighting installations that wind and curve like growing greenery.
photographer: Dennis Lee Photography | event planner: Ladidadi Events & Incentives | design & floral: HMR Designs | venue: RPM Seafood | RPM Events & The Northman & Flight Club
Summer Hues Shine Bright
Ladidadi Events & Incentives planned this company’s all-hands summer meeting with interactive team building activities and plenty of branded moments.
Neon signage is a clever way to shine a light on your company’s logo. The creativity doesn’t have to stop there, however. We love how these abstract neon lights follow the contours of lanterns and palm leaves for a fresh take on summer foliage.
photo courtesy of design & floral: B Floral Event Design and Production
Light Up the Night
You can expect lighting to always be prioritized at the annual Clamshell Foundation Firework Show, a three-decade-long tradition in East Hampton. B Floral Event Design and Production brought the fireworks down to ground level with abstract neon lighting and a starburst of fronds and tendrils.
Inside-out designs give guests a chance to indulge in the best of both worlds: indoor and outdoor settings. Whether you choose to bring the garden inside, or the living room to the rooftop, you’ll find that the best designs are always the unexpected.
photographer: Pearcey Propper | design & floral: OCNY Production
Garden Grandeur (& Fully Weatherproof)
This St. Ive’s product launch, designed by OCNY Production, brought the garden indoors for a lush, weatherproof celebration. The company’s signature Apricot Scrub hung like leaves from potted trees, while grassy floors and projection mapping immersed guests in the great outdoors.
Make sure to check out how the chic upstairs lounge area continued the bright color palette with towering floor lamps and cozy throw pillows.
photographer: Jorge Meza Photography | event planner: Wife of the Party | Florist: Peony secret | venue: Melrose Place LA
Rooftop Vibes Get Cozy
Prose launched their new hair products to a standing ovation at this rooftop soirée planned by Wife of the Party. A covered lounge area, complete with an elegant chandelier and wall art, ensured that guests stayed cozy.
See how florals and greenery reinforced the company’s commitment to natural ingredients, as well.
Reinvent what it means to wait in line with interactive bar sips. Guests will love the opportunity to knock for tequila or ring for Champagne. Just make sure you work with a professional bar service for beverages that are as tasty as they are beautiful.
photo courtesy of design & floral: Avant Garden Floral + Home | design & floral: Social Llama Events
Knock for Tequila
Social Llama Events and Avant Garden Floral + Home brought Vestals Catering’s 15th-anniversary party to life with plenty of delicious sips and bites. We especially love the “Knock for Tequila” station. Of course, the QR code stir sticks were just as delightful.
See how a colorful LED-lit dance floor, branded merch stop, and delicious catering (did someone say personal-sized pizzas?) made this anniversary as memorable as can be.
photographer: Katherine and Tyler Wedding Imagery + Films | design & floral: Passera Events & Willow Event Designs | venue: Festival Hall
Ring for Champagne
PartySlate hosted this French-influenced seaside affair at Festival Hall to great acclaim. Guests loved ringing a bell for a glass of Champagne, delivered by Cocktails & Beverage Catering, before indulging in a night of connection and celebration.
See how Willow Event Designs captured a French garden aesthetic with fresh foliage and plenty of suspended greenery.
It’s official: dinner is décor. Match the sliders to your party’s color palette for the most Instagrammable bites. For a branded moment, serve your sliders in custom packaging. Guests will appreciate finger food without the mess.
photographer: Shaimma Photography | design & floral: Events by Picnics In The City | caterer: Hedrick’s Catering & Events
A Hole in One Presentation
Hillwood celebrated their grand opening with a Masters-themed event, planned by Events by Picnics In The City. With a summery green color palette, the celebration evoked the relaxation of an 18-hole golf course.
We especially love how Hedrick’s Catering & Events’ sliders featured bright green buns to match the green backdrops, balloon installations, and mini golf simulators.
photo courtesy of event planner: Events by Picnics In The City | venue: Z on 23 rooftop
Love Is in the Air
Events by Picnics In The City and Hedrick’s Catering & Events teamed up again to wow with this self love-themed pop-up station in Houston. Pink sliders perfectly coordinated with the red floral backdrops and scarlet balloon installations.
See how the love continued with branded sweets, cocktails, and a hip DJ booth.
The corporate world is taking a fresh approach to crudité, and we couldn’t be more pleased. While farm-to-table dinners have increased in popularity over the past decade, finger foods have often been overlooked. Now, passed apps are going green — so you can eat and mingle while making the earth a happier place.
photographer: Rey Lopez | event planner: LeFeast | design & floral: Ed Libby Events
Passed Apps Pass the Taste Test
The Beefsteak Relaunch Party, planned by LeFeast and designed by Ed Libby Events, paired fresh fare with stunning décor. We adore the customized Beefsteak market cart and delicious crudité cups.
Make sure to check out the lush ceiling installation of fresh greenery and ripened tomatoes.
photographer: Genevieve de Manio Photography | event planner: Rachel Behar Events | design & floral: TPD Design House & Wedded Events | venue: 74Wythe | catering: Deborah Miller Catering & Events
What’s better than traditional crudités? How about a living garden. Deborah Miller Catering & Events let guests “dig” and “replant” their own organic veggies from planter boxes for a fun and immersive dining experience.
See how the party décor, designed by Wedded Events, was just as lush
The moment that guests enter your corporate event should be a moment worth remembering. While we love how décor can elevate any doorway, experiential entrances create immersive experiences — and turn crossing a threshold into an extraordinary act of connection and celebration.
photographer: Shauna and Jordon | design & floral: Gilded Group Décor | event producers & favors: Chris Weinberg Events | venue: The Sacred Space Miami
Transformation, Connection, Growth
Event tastemakers were given a key to enter The Sacred Space Miami through the door of their choice: transformation, connection, or growth.
See how event planner Chris Weinberg Events and creative director Gilded Group Décor kept the celebration going with one experiential moment after another. Plus, see if you can guess which children’s book inspired this unique party theme.
The welcome party for PartySlate’s exclusive two-day event, held at Lavan 641 Midtown, wowed guests right from the start. Costumed greeters whisked guests through an LED entryway — after stopping to strike a quick pose, of course.
See how the party continued with more creative designs from event planner jesGORDON | properFUN and décor team Jen Gould Event Design. We especially love the 145-degrees of seamless projection mapping.
We’re not talking about costumed performers as entertainment; we mean straight up décor. Living, breathing models bring a dynamic element to static photo ops and immerse guests into the party theme. Keep reading to see how.
photographer: Pearcey Propper | design & floral: OCNY Production
To See or Not to See
OCNY Production designed this stunning Sama Eyewear product launch with beautiful décor and a sense of humor. We love how models posed with jeweled masks while guests enjoyed an array of chic eyeglass designs and dramatic views.
Make sure to also check out the furnishings by Taylor Creative Inc. Business casual meets New York penthouse — and the result is pure sophistication
Photographer: Afrik Armando | Design & Floral: jesGORDON | properFUN & Jen Gould Event Design & American Foliage & Design Group | Venue: Hall des Lumières
Baby, You’re a Firework
The closing cocktail party for PartySlate’s two-day exclusive event ended with a bang — and firework headdresses. Jordan Kahn Music Company evoked celebratory rockets and sparklers with caps of colorful florals that burst into feathery fronds.
Corporate events are all about bringing people together — be it employees, consumers, shareholders, or thought leaders. Networking over a cocktail hour is great, but experiential workshops and activations give guests the chance to work together for the common good. Party hosts can even use this team building activity to give back to their communities.
At this experiential event, Scentex taught guests how to combine top, middle and base notes to create their own custom reed diffuser. Best of all, they were invited to take home their own signature scent for a thoughtful party favor.
See how charcuterie and sweets kept guests satiated between sniffs.
Virtual photo booths reimagine event photography. Angela Meggs, President of Angie D Entertainment LLC, describes this new phenomenon: “Our virtual photo booth is an online webpage, accessed through a smartphone or device, that allows guests at any event to take timed selfies, use digital props, virtual magic backgrounds, and even pose with friends in virtual group photos – from anywhere! A virtual booth allows you to engage guests with creative experiences and receive the digital image immediately to share on social media. This is different from event photography, which usually releases photos in batches or galleries after the event. A virtual booth can impact event trending, brand awareness, market outreach, and data collection.”
photo courtesy of & entertainment: Angie D Entertainment LLC
A Winning Ticket
Students from all over Virginia, Maryland, and the District of Columbia were invited to the Maryland Jockey Club’s College Day Party for a chance to win scholarships from multiple corporate sponsors. Angie D Entertainment LLC provided a virtual photo booth where participants were “presented with a consistent and visually appealing color scheme that was incorporated into all aspects of the event,” according to Meggs.
“The booth also featured Scratch’n Win, a game that allowed attendees to rub their cell phone screens and find out if they won a prize.”
We always recommend hiring a corporate event planner before checking off any other item on your planning to-do list. A full-service planner is more than a coordinator; they are the visionary behind your celebration. Additionally, they can help with everything from organizing your guest list and securing your vendor team to creating perfectly branded moments that elevate your business.
PartySlate makes finding a corporate event planner or event agency easy with our curated directories. Click the guides below to find your ideal fit. From there, use the filters to narrow your search by location, services, and more. If you see a vendor that you like, make sure to click into their PartySlate profile to learn more about their business and see real examples of their work. You can then reach out through the directory or their PartySlate profile.
Once you’ve found your event planner, it’s time to narrow down your venue choice. You’ll want to consider your budget, amenity needs, guest count range, and so much more — and read our how-to guide on finding the perfect corporate event venue.
Head to PartySlate’s curated directory to find the best corporate event venue in your chosen locale. Use the filters to narrow your search by location, guest count, venue type, and more. Look for the “featured” tags, and learn more about PartySlate’s top recommendations by clicking into a venue’s PartySlate profile. You can reach out from there or through the directory for seamless communication.
Where can I find more corporate event inspiration?
PartySlate is your go-to resource for finding the best event inspiration. Click on the guides below for some our favorite corporate event ideas for summits, brand activations, business anniversary parties, and other corporate functions.
A great celebration starts with a great venue. Finding the perfect corporate event venue is an important, yet challenging, step on any party host’s to-do list. Luckily, PartySlate reached out to some of the best corporate event planners and event agencies in the industry to learn how they scope venues for their clients.
So much goes into choosing the ideal venue for a corporate event — be it a brand activation, company summit, or holiday party. From allocating your budget to knowing the right questions to ask, our expert planners share their insider tips for finding the perfect event space.
Keep reading to learn the ins and outs of selecting a corporate event venue. In nine simple steps, you’ll discover how to navigate this essential checklist item — and see why it’s important to enlist the help of a talented planner or event agency. With PartySlate, finding the right venue — and planner — has never been easier.
But First, See How TYGER Productions Transformed Hojoko for PartySlate’s Boston Launch Party
Before you begin your venue search, it’s important to create a general budget breakdown. From there, you will want to determine how much of your budget will be allocated to venue costs. Brittney Reilly and Sarah Meierhoefer, Co-Founders of Modern Millennial Event Design + Production, advise party hosts to be aware of venue rental fees from the start.
“Venues without in-house catering will charge a venue rental fee — whether it’s a flat fee, half day/full day fee, or hourly fee,” the team tells us. “Venues with in-house catering may operate on a food and beverage minimum and also charge a venue rental fee. It’s important to be mindful of the rental fees to make sure you can afford the other items to bring your event vision to life.”
The team also cautions party hosts to ask what a venue’s rental fee includes. Fees which include “basic rental items like tables, chairs, and linen,” will save on décor costs, freeing up a portion of your overall budget.
Make sure to work with your corporate event planner or event agency to create a budget before starting your venue search. This upfront work will save you time, headaches, and unforeseen costs down the road.
2. Be Aware of Hidden & Extra Costs
Avoid surprise fees and bloated budgets by determining hidden venue costs in advance. The team at Modern Millennial Event Design + Production tells us, “We highly recommend asking your quotes to include tax, service fees, delivery/strike fees, labor fees, requested gratuities, and any additional fees they may have. It’s also good to clarify which fees incur taxes. For example, some venues charge tax and gratuity on venue fees and others do not.
“That way there are no surprise costs when the time comes to start contracting, or even at the end of your event when you receive a final bill,” the team explains.
Jessica Boskoff, Founder & CEO of Twenty Three Layers (23 Layers), also advises hosts to inquire about “other ancillary costs such as building wifi, freight costs, and additional operational fees.”
The team at Modern Millennial Event Design + Production suggests knowing your general guest count range before selecting your venue. “Each venue has a maximum capacity,” they explain. “As long as you are not over the maximum capacity of your venue, it should be fine that your guest count changes after booking the venue.”
You will also want to consider the event flow of any given venue to accommodate your guest count. Ask yourself, does the venue allow for easy mingling and engagement? For example, you may want to provide entertainment in one room while simultaneously offering a quieter space for networking. Additionally, if you’re hosting a corporate event outdoors, can your venue make a last minute accommodation for any inclement weather?
As long as you can be flexible with your event date, you are more likely to secure your top venue choice. Many venues book up to over a year in advance, so flexibility is always advantageous.
Flexibility may also save on budget costs. “Keep in mind that most venues have a weekday rate and weekend rate,” the team at Modern Millennial Event Design + Production shares. “They may also have an in-season and off-season rate, as well.” That being said, “a date does help provide the most accurate quote for the venue fee and food and beverage minimum,” so hold off on setting your budget allocation in stone at the beginning of the planning process.
“Location plays a huge role in selecting a venue,” the team at Modern Millennial Event Design + Production tell us. They remind party hosts to narrow down what’s most important to them: “A view? A central area to allow people to easily gather? A destination to provide more of a vacation experience? You should ask these questions as you’re building your event vision to be sure you are reaching out to venues that best meet your criteria,” the team says.
The team shares that one of their recent clients “wanted a destination that was close to their headquarters, but still felt like a ‘retreat’ location.” The add, “We ended up holding the program at Laguna Cliffs Resort & Spa in Dana Point to provide the vacation ambiance while staying close to company headquarters in Aliso Viejo. Check out the Orange County-themed welcome reception and seated dinner for an inside look.
Lastly, don’t forget to consider how seasonality and weather will affect your location. For example, if you choose to host a corporate event in the middle of a Chicago winter, you’ll want to make sure you have an indoor venue or glass-enclosed space.
We always say that a great planner takes the stress out of the planning process. Brett Galley, Owner & Director of Special Events of Hollywood POP Gallery, does just that by familiarizing himself with the venue before meeting with the client. “Our team likes to receive a floor plan and all the specs — so during the walk through, we can best describe the vision that will pertain to this specific event.”
Ty Kuppig, Founder & Creative Director of TYGER Productions, approaches a venue walk-through with the same level of groundwork. “I always prepare myself for a walk-through with as much background information as possible — including blank floor plans with measurements to sketch on during my visit, photos of past events showing a range of what has been done (and what has not), and a project brief with key details of our event to discuss with the venue.” See how TYGER Productions utilized the structural pillars of Boston Public Library to create seamless (and visually pleasing) seating arrangements at this sophisticated corporate dinner.
Boskoff of Twenty Three Layers (23 Layers) believes in doing the first walk-through without the client. In addition to reviewing floor plans, she brings a list of important questions to ask (keep reading for further insight), and last but not least — a trusted measuring tape.
As a party host, you too can do an initial walk-through without ever leaving your couch. Look up a potential venue on PartySlate to see how other real events have used the space. Make sure to save your favorite photos to an Idea Slate to later share with your planner.
Once your planner has done the initial walk-through, it’s time to accompany them for the next round of visits. Galley advises, “The key decision makers on the client’s corporate team, plus the designers and coordinators, should walk through along with the venue manager to ensure an accurate idea of what all is allowed and how to best utilize the space for maximum effect.”
From there, “If the venue has already been locked in, and a client walk-through has been done, your core vendors should join on an internal walk-through so you are able to run them through the space and talk about red flags or questions, which will, in turn, provide you with a more accurate budget and scope,” Boskoff adds.
Before your walk-through with the venue manager, prepare a list of important questions. It’s easy to forget a question or two during a venue tour, so make sure to write down your list. Kuppig of TYGER Productions shares his list of must-ask topics to broach:
Load In: What is the earliest we can access the venue?
Load Out: Does load out need to happen immediately following the event (overnight) or may our team load-out the following morning?
Power: How many circuits can the venue provide? (Note: This will be particularly important related to AV and catering needs.)
Loading Dock: What are the hours of access? What is the max truck size/height? What is the path from the loading dock to the space? (Note: Always review and measure elevators as those can limit what can be brought in.)
Special Restrictions: Are there any unusual restrictions specific to the venue?
Exclusive Vendors: Are there any exclusive vendors that the venue requires us to work with? (Note: Common examples are catering, AV, or valet.)
Favorite & Preferred Vendors: Are there preferred vendors that the venues suggest and have trusted relationships with?
Parking: What are parking options for trucks? What are parking options for guests? If guest parking is in a garage, can we buy out spots in advance?
Live Flame Versus LED: Does the venue allow live flame, or is LED required?
Galley of Hollywood POP Gallery also suggests asking about arrival times for vendors and whether there will be any “an additional charge for early load-in and set up?” He also recommends that party hosts inquire about the overall capacity (as discussed above). Lastly, he emphasizes inquiring about special restrictions. “What are the do’s and don’ts while utilizing their venue?”
Remember, if you hire a skilled corporate planner, you can leave all of these questions up to them. Utilize our curated corporate planner directory to find the perfect fit.
Of course, a corporate event is far more than the sum of its logistics. Boskoff of Twenty Three Layers (23 Layers) reveals her team’s favorite question to ask: “What can we brand!?” Check out our favorite event branding ideas for a successful corporate event. You can also see how the team at Twenty Three Layers (23 Layers) reinforced a positive company culture at Slack’s summer employee party with branded lawn games, signage, and refreshing summer sips.
The type of venue you choose will largely determine which kind of AV capabilities and amenities are available. “Having baseline AV capabilities in-house is a plus, although not always available, especially if you are working in raw spaces with no infrastructure,” Boskoff of Twenty Three Layers (23 Layers) explains. “But a good sound system, lighting, and projector definitely help. As for other amenities — having nice bathrooms and a large freight elevator are always a bonus!”
Remember, any AV equipment that you have to bring in may add to your overall budget. Knowing that, Kuppig of TYGER Productions shares, “High-quality sound systems with capabilities for multiple wireless mics is a big plus. Large format projection screens or LED walls are also great selling points. Dimmers on all existing lighting are also very important.”
With all of this in mind, you may want to consider what Galley calls “built for the corporate conference-style venues.” He explains, “If you go to The Glasshouse in NYC, you automatically walk into a state-of-the-art facility with high-tech screens, sound, and lighting.” See how Galley utilized this venue to plan an off-site conference that wowed with LED furniture, virtual reality games, and branded décor.
“In house venues often have a staff member who can handle the AV needs of events on their own,” Galley explains. “For an additional cost, at other locations like The Plaza New York, we must work with their in-house AV company, which is Bentley Meeker, who is a top-of-the-line AV company.” He adds, “Outside AV companies may also have connections or resources to be able to bring in specialists to fill technical roles within your event, such as a highly experienced audio engineer.”
9. Review ADA Access
“ADA (American Disability Act) access should always be discussed with a venue prior to booking,” Kuppig of TYGER Productions tells us. You want to ensure that all guests are not only able to access the building, but also able to enjoy the event to its fullest. Kuppig says, “We always review the ADA path — is the entry path the same or different? If different, how can we create an equally elevated experience for entry.”
Hiring a trusted corporate event planner or agency is critical in this regard. Galley of Hollywood POP Gallery shares, “As the producer of the event, it is our job to write a list of all questions to determine if this venue is the correct fit for our client’s vision. This includes accessibility.”
While most venues are ADA-compliant, Boskoff of Twenty Three Layers (23 Layers) recommends choosing a venue “on street level and/or just one floor” to ensure seamless accommodations for all guests.
People Also Ask…
Where can I find a corporate event venue?
Now that you know how to choose the right venue, it’s time to assemble a potential venue list with the help of a corporate planner (keep scrolling to learn more about finding the perfect planner). Click the button below to browse our curated list of corporate venues. Look to the “featured” venues for PartySlate’s top picks.
If you see a venue you like, make sure to click into their PartySlate profile to see how real corporate events utilized the space. Don’t forget, you can reach out to a potential venue straight from the directory. Lastly, you can browse some of our favorite corporate event venues by city:
Where can I find a corporate event planner or event agency?
We always recommend hiring a corporate event planner or event agency before you start the planning process. Your planner will guide you in everything from vision to execution. Planners not only take the stress out of the planning process, they can save you money in the long run by avoiding common rookie mistakes such as coming unprepared to a venue walk-through.
Click the buttons below to browse our curated list of expert event planners and agencies. Make sure to click into a potential planner’s PartySlate profile to see real examples of their work and learn more about their business. If you see a planner you like, you can reach out through the directory. You can also contact our contributing panel below.
Remember, the best corporate events bring people together — be it a corporate summit, experiential activation, or company party. See how Hollywood POP Gallery planned the perfect family corporate picnic with engaging activities, delectable barbecue, and photo-worthy swag.
Where can I find more corporate event inspiration?
PartySlate is your go-to resource for event inspiration — including wow-worthy corporate event ideas. Click below on the following guides to maximize your brand’s reach with the latest trends and classic event ideas. With PartySlate, planning a corporate event has never been easier.
Kids might be out of school for the summer, but most adults find themselves working hard all year-round. Luckily, summer is the perfect time for a warm weather bash. We’ve rounded up our favorite company summer party ideas, from real corporate events found on PartySlate.
Whether you’re hosting an employee party, corporate summit, or experiential activation, you’ll find the best corporate summer party ideas for a successful soirée. It’s time to step out of the office and into the sun with refreshing sips, bold color palettes, and our favorite outdoor activities. Plus, you’ll find the talented corporate planners and vendors behind each celebration — so you can begin to assemble your corporate event team with the click of a button. PartySlate makes the planning process easy, so you can enjoy summer to its fullest.
1. Bright & Bold Summer Hues
Come summertime, nature is in its zenith. Trees boast lush, verdant leaves. Flowers dazzle with one bright hue after another. Take your cues from the season’s color palette, and embrace a bright and bold color scheme for your own corporate soirée. Incorporate bright florals, vibrant uplighting, and vivid rentals (like these pink-frosted donut-shaped floaties) to make your party pop.
Pro Tip: Create your own mood board by saving your favorite photos to an Idea Slate. Just click on the image to see the celebration’s event album in full. From there, click on the heart at the top right corner of your favorite photos.
A great party starts with a great party theme — regardless of the season. Consider a party theme, like this neon cactus-inspired bash, that lets you play with bright summer hues. Of course, even a sci-fi theme can exude luxury with a chic rooftop space and refined details.
If April showers bring May flowers, then June brings a whole lot more. In the natural world, florals are a summer staple — and the perfect décor choice for a summer fête. Lean into blooms that offer a variety of bright hues like mums, anemones, and zinnias. Make sure to supplement your floral installations with plenty of fresh greenery, as well.
Pro Tip: Use PartySlate to find a talented florist near you.
You heard it here first: Ball pits aren’t just for kids. Incorporate a colorful ball pit, accented with summery beach balls, into your corporate event. Not only will guests love the eclectic décor choice, they’ll also appreciate the opportunity for a one-of-a-kind photo op.
Pro Tip: Use PartySlate to find a rental company near you.
Nothing says “summer” like a pool party. Add a pop of color to your corporate event with fun floaties (and a beach ball or two, of course). For a more sophisticated event, use muted décor like white blooms, candlelight, or fairy lights.
Pro Tip: Use PartySlate to find the perfect outdoor venue for your summer bash.
If you live in Chicago like many on the PartySlate team, you know how crucial it is to take advantage of the fleeting summer weather. Make the most of the summer days (and nights) with an outdoor corporate event — complete with al fresco dining.
Pro Tip: Hire a design and floral company to curate the perfect tablescape, as well Instagram-worthy décor like tenting, signage, and balloon accents.
photographer: Susie and Will | posted by: XO Bloom
Enjoy fresh summer produce with the help of a top-notch caterer. Look to a caterer that values presentation as much as flavor. Whether you opt for a sit-down meal, passed apps, or a laidback snack station, your guests will appreciate the delectable bites.
Pro Tip: Use PartySlate to find a top caterer for your summer corporate event.
Cool off with refreshing summer spritzes, bubbly, and custom cocktails. Elevate your beverage service with custom-print trays, matching serving attire, and immersive sip stations. There’s so much to toast come summertime — so make sure you also offer mocktails for those who prefer not to imbibe.
Opt for a beverage truck or stationary bar area for a fun photo op and engaging décor moment. Bar setups are also a great opportunity to feature your brand or company color palette. We recommend pairing your bar area with tray service to avoid long lines and missed networking opportunities.
Communication and collaboration benefit any company, so make sure you offer a designated area for thoughtful conversations. Consider using throw pillows for a branding moment or a stylish backdrop for the perfect photo op.
Pro Tip: Explore other curated lounge areas from real corporate events on PartySlate.
Corporate events are an extension of your marketing strategy. Make sure your brand stays top of mind with fun photo ops that guests will share on social media. Don’t forget to encourage guests to share a branded hashtag when posting on their private accounts.
Pro Tip: Use PartySlate to find a talented photographer to capture all of your favorite moments.
Keep your guests engaged from the moment they walk in the door with riveting entertainment acts. Entertainment is also a great way to segment your celebration — creating rotating opportunities for networking, learning, team-building, and pure fun.
Pro Tip: Use PartySlate to find the best in corporate entertainment — from live bands and DJs to performance acts and activities.
Make sure your guests feel cared for with thoughtful party favors. Consider setting up a pop-up shop to display curated gift boxes or summery party bags like picnic baskets or woven totes. Fill your packaging of choice with summer favorites like branded frisbees, sparkling water, colorful sweets, and more.
A successful corporate event doesn’t happen through wishful thinking. It takes careful planning, plus a talented team of party vendors. Most importantly, a great corporate party — be it an employee event, business anniversary party, or experiential activation — requires an experienced corporate event planner.
Click the button below to explore our curated list of the best corporate planners across the country. Use the filters to narrow your search by location, services, and more. If a planner catches your eye, make sure to click into their PartySlate profile to see real examples of their work and learn more about their business. You can also reach out directly to a potential planner through the directory.
Once you’ve selected your event planner, it’s time to choose a corporate venue to host your soirée. Click the button below to access PartySlate’s curated venue directory to find the perfect spot for your summer bash. Use the filters to narrow your search by location, venue type (hello, rooftop venues), and essential amenities like onsite a/v equipment and flexible catering options.
Make sure to explore a potential venue’s PartySlate profile to browse real corporate events hosted in their space. You can also reach out directly to a preferred venue through the directory or their PartySlate profile.
Where can I find more corporate event inspiration?
PartySlate is your go-to resource for party inspiration — including the best corporate event ideas and trends. Click below on the following articles to explore ways to maximize your brand’s reach through engaging corporate events. With PartySlate, planning a corporate event has never been easier.
When it comes to corporate event trends, the most significant one is the return of BIG in-person gatherings. Renee Peterson of Swanson Signature Events shares, “Corporations are ready to make up for lost time and get their people together again. Remote work has sent team members into their homes and they are feeling disconnected. They are ready to celebrate business, work, and each other with some fun events.”
Valentina Marianetti of DJ Valentina notes that with these big events comes big budgets. She says, “A larger spending budget is being allotted for events celebrating employees. Although they played it safe and cancelled gatherings of any kind in the past couple of years, companies are most certainly making up for it now.”
We expect to see companies and brands host corporate events that boast meaningful interactions. “As in-person events have made a comeback in 2022, we’ve seen our clients continue to highlight the networking opportunities available as much as they emphasize the educational opportunities. We believe this is a big shift from the lack of in-person events due to the pandemic,” says Tori Soper of Tori Soper Photography.
Additionally, corporate events in 2023 will feature more interactive experiences. “People want something to do and something to interact with, such as immersive décor or shows that include guest participation,” says Remy Connor of Inked Magician.
Tracie Simon of LeFeast adds, “Almost all of my clients want interactive experiences, either through the way food is served or through the entertainment guests will enjoy. As much as attendees are excited to get out, they want to attend an event that offers more than the average cocktail party. My clients are on board and are looking to surprise and delight their guests from beginning to end.”
Learn how to do just that with our list of 21 corporate event trends for 2023.
Jodi Wolf of Paulette Wolf Events says, “Corporate events are using more branding and technology.”
And when it comes to where branding and technology meet, Ryan Hill of Apotheosis Events says, “Immersive and interactive continue to be the biggest buzz words in corporate entertaining and brand activations. Brands and corporations want a 360-degree experience for the brand and/or the product.”
1. Projection Mapping Transforms Spaces
photographer: Sheri Whitko Photography | event planner: Paulette Wolf Events | décor: KEHOE DESIGNS | venue: Huntington Bank Pavilion at Northerly Island | technical producer: KISHBAUGH + PARTNERS
The ceiling is an oft-forgotten space for projections
Chicago, IL
Jodi Wolf of Paulette Wolf Events shares, “We have been using specialty lighting effects and projection mapping for events.”
This spring gala from the team featured a projection-mapped tent ceiling that shifted throughout the evening from snowy mountain views to starry skies, underscoring the nature-forward foundation being fêted.
Transport your guests to another locale with projection mapping
Nashville, TN
Lucky attendees arrived at Nightscape in Nashville — only to find themselves in Italy. The venue transported guests of this dinner party to an Italian villa using their built-in 360° projection mapping. Projections even directed guests to their seats (click below to see how) for themed cocktails and menus at this immersive dining experience.
2. Audio-Visual Teams Are Elevating Event Experiences
photographer: Gabor Ekecs Photography | design: Billy Butchkavitz | projection design: BARTKRESA studio | lighting: Images By Lighting
Lighting can transform an outdoor space
Los Angeles, CA
HBO celebrated the premiere of “Game of Thrones” with an icy blue event, photographed by Gabor Ekecs Photography. The party featured electric blue lighting and a wow-worthy projection design that helped the display of show costumes really stand out, while creating a moody vibe (fit for the show).
photo courtesy of & AV/technology: Media West Events
An A/V team can help create a surprise moment
Dallas, TX
Michael Kuntz of Media West Events says, “Regardless of the event being virtual, in-person, or hybrid, companies need highly experienced event production partners who can support these hallmark events.” He also notes the importance of production quality to ensure that all participants can see and hear the presentations and performances.
We appreciate how an experienced audio-visual team can create a spectacle, like their team did at this corporate summit.
photographer: Tori Soper Photography | venue: Chicago Marriott Downtown Magnificent Mile
QR codes allow for quick connections
Chicago, IL
Tori Soper of Tori Soper Photography has photographed many corporate events, and shares what she’s seeing: “Many events use an app to help attendees navigate the conference or trade show. We’re also seeing the use of QR codes and digital business cards that allow attendees to connect easily.”
The pictured conference was filled with educational and networking opportunities, augmented by digital connections and information.
Renee Peterson of Swanson Signature Events shares, “We are working on a 50th anniversary for a local plant for more than 2,000 people. Our theme will be ‘Party like it’s 1973.’ They are excited about throwing it back to simpler times and groovier music. We see themes returning to create a cohesive aesthetic as well as an overall vibe for activities, décor, entertainment, refreshments, and swag in the new year.”
1440 Event Design collaborated with Chicago Casino Suppliers to curate a themed “What’s the Password” corporate event where guests donned their gangster-best to gamble and mingle with Al Capone and their coworkers.
This 007-themed holiday party from the expert corporate planners, Ladidadi Events & Incentives, offered several special-ops photo ops, interactive opportunities, and loads of Bond-themed décor and entertainment.
photographer, planner, design & catering: Foxtail Catering & Events | venue: The Pearl
Get creative with themed fare
San Francisco, CA
Foxtail Catering & Events curated the perfect gathering for a medical board advisory summit. The on-point catering team brought cheeky flair to themed fare such as a medical clipboard tray and sushi served with soy sauce in syringes instead of the usual pipettes.
photographer: Eric Vitale Photography | event planner: LeFeast | venue: The Glasshouse | caterer: Great Performances
Incorporate your theme into the service of your dishes
New York, NY
“Many of my clients place culinary experiences at the top of their priority list, and they want their guests to be wowed by the flavors and the presentation. Incorporating catering into the flow and theme is important to them,” says Tracie Simon of experienced planning firm, LeFeast.
She adds, “For example, one of my clients hosted a ‘Through the Looking Glass’ tasting event where soup was served from tea pots. Food and beverage is art, and more and more, I see it being incorporated into the design and overall feel of the event.”
photo courtesy of, design & floral: Patrick J Clayton Productions | venue: 74Wythe | rentals: Taylor Creative Inc.
A single color can create a striking scene
New York, NY
“Neutral color stories and single color stories are back in a big way!” shares Patrick Clayton of Patrick J Clayton Productions. His team produced this vision in white, transforming 74Wythe into a frozen winter wonderland.
photos courtesy of & event agency: Rose Gold Collective
Let the brand’s hue inspire a party palette
New York, NY
This Smirnoff Pink Lemonade launch from Rose Gold Collective has us tickled hot-pink. Magenta-hued palm fronds added a tropical vibe as did a lush fern-filled photo spot and flamingo-print linen.
Chambers Eat + Drink provided a spectacular space for this corporate event that was lit in red hues. The bright color was carried onto tabletop linen, seating, and florals for a dramatic monochromatic vision.
Noelle McInerney of Ladidadi Events & Incentives shares, “A recent client engaged their team with a half-day offsite meeting in the North Shore of Oahu.” She notes that instead of a ballroom, “They opted for an open air pavilion with floor cushions and soft seating” — a much more pleasant experience in every way.
Tori Soper of Tori Soper Photography shares, “The trend that stands out to us the most is that many of our event clients are transitioning their keynote and plenary session seating from rows of chairs with tables to a set-up that resembles a living room, with comfortable lounge chairs and couches. This may only work for small to mid-size events, but for attendees, it surely seems like a more comfortable and appealing experience.”
photographer: Kristen Kilpatrick | venue: The Echelon on Lake Austin | rentals: Loot Rentals; Party At The Moontower; Marquee Event Rentals; & Panacea Collective
Luxe lounge seating allows guests to connect with each other
Austin, TX
Anna Crelia of Loot Rentals, who supplies corporate and social events with signature style, shares, “We have seen a rise in clients requesting more lounge areas with a focus on allowing more space for the guests to breathe. Long gone are the days of cramming hundreds of people into a room at boring tables. Large corporate events and parties are moving outside; and for the ballroom-type events, they make sure to have plenty of seating and tables so that people have ample room to move around and stretch out.”
“We are finding that corporate clients love to include their products whenever possible into the menu items and the overall design,” says Jodi Wolf of Paulette Wolf Events.
Kristin Atlas of Live Nation agrees, saying, “Branding is a big focus! From tabletops to floor decals, stairways, entrances, and tv’s throughout, the more branding opportunities, the better.”
photographer: Justin Vasquez | design & floral: B Floral Event Design and Production | venue: The High Line
Evoke the brand by using its iconic shape
New York, NY
When it comes to making a memorable brand statement, B Floral Event Design and Production never disappoints. The team evoked Victoria’s Secret’s new scent in larger-than-life installations at every turn at this immersive pop-up. Guests enjoyed peony bouquet giveaways, perfume bottle engraving, digital photo booths, and more.
photo courtesy of & venue: THE TEMPLE HOUSE | event planner: Daughter of Design | event production, décor, & rink: 2R Creative
Create photo-worthy branded spaces
Miami, FL
Daughter of Design evoked the chic brand, Beautyblender, at every turn (literally as the event included a roller rink) with this experiential activation. The 80s disco-glam party featured immersive projection mapping that kept the brand front and center all evening for the celebrity make-up bloggers and influencer guests. Partygoers danced, rollerskated, and tested new products while 80s retro music and dance performances kept them entertained.
Emma Roberts of Capers Catering says, “Signature custom bars and lounge furniture are hot right now. Branded, vinyl-wrapped dance floors are an effective, and popular, way to stand out.”
Our very own recent PartySlate Boston gathering included creative fare from the Capers team, as well as branded moments galore — from the custom napkins by MY DRAP to the custom dance floor wrap from PEAK Event Services — all in the breathtaking rooftop space at 9OFS.
“I love a subtle nod to a company logo. Muddling Memories is a company that specializes in beverage experiences, and I love working with them on unique drinks where logos can be incorporated. We recently did an event where they branded a company logo into ice cubes, onto a lemon peel, and through a stencil with cinnamon,” shares Tracie Simon of LeFeast.
Heidi Hiller of Innovative Party Planners shares, “Hosts are paying attention to guests’ dietary preferences, offering vegetarian and or vegan options, as well as non-soda beverages.” Make sure to check out PartySlate’s latest catering trend predictions for 2023. We’ll give you a hint: Vegan treats have never been sweeter.
photographer: Tori Soper Photography | venue: Hyatt Regency Chicago
Offer options for all guests
Chicago, IL
“In addition to more grab-and-go options, including food trucks, catering has also upscaled with more diverse options that appeal to vegetarians/vegans and those with dietary restrictions,” says Tori Soper of Tori Soper Photography.
Hyatt Regency Chicago hosted their annual management meeting (pictured here) with well-considered menu options to please all palates.
It’s fitting that this wellness luncheon featured thoughtful, healthy catering options from the talented team at ONTHEMARC Events. Guests were delighted by the chef’s market table, green smoothies, and gazpacho bar with fresh toppings that proved that good-for-you can also be really good.
Kristin Atlas of Live Nation says, “Mocktails are a popular offering right now! Not all guests drink, so it’s important to have a fun alternative for everyone. There are so many creative mocktails that we can always name specifically for the client as a specialty mocktail for an event.”
“Ending the evening with a variety of bite-sized desserts with a decaf coffee rather than another shot of whisky is a positive trend that we like to see,” adds Renee Peterson of Swanson Signature Events.
photos courtesy of & cocktail caterer: Tonic Beverage Catering
Go with curated flavors & thoughtful accoutrement
San Francisco, CA
Just as curated signature cocktails have been trending for a while, now mocktails are too. We’re not talking about a glass of juice, but rather a thoughtful experience created by a team of talented mixologists like those at Tonic Beverage Catering. They combine flavors and accoutrement for the perfect non-alcoholic sip.
photos courtesy of & entertainment: BRAVO Entertainment.
Make service an experience that gets guests talking
Dallas, TX
“Unique and interactive beverage services are on point these days with aerial bartenders and mixologists,” shares Debbie Meyers of creative performance company, BRAVO Entertainment.
At this corporate event, the BRAVO team provided on-theme performers, from aerial and pole acts to pop dancers and a ballerina in a bubble. One suspended performer served wine to guests for a fun photographable moment.
photographer & videographer: Colin Lyons Photography | event planning: Paulette Wolf Events | design, décor & floral: Yanni Design Studio | venue, catering, bar & AV:: TAO Chicago | aerialists & interactive entertainment: NewMoon Chicago
When design & entertainment work together, they wow guests
Chicago, IL
At one of PartySlate’s Chicago corporate events, NewMoon Chicago engaged guests with creative food and beverage service devices. An acrobat suspended on silks poured wine, a “kegway” (a segway with a craft beer keg) glided throughout serving beer, and floating trays featuring TAO’s signature cocktails surprised and delighted guests.
photographer: Fred Marcus Studio | planner & event designer: LLG Events | décor & floral: Konstantinos Floral Design & Décor | venue: The Altman Building | caterer: Thomas Preti Events to Savor
Marry live prep and a fresh display
New York, NY
Frederique Henriot of The Altman Building shares that his team is seeing, “cocktail receptions with fun stations, where food is being made in front of clients. They are ‘food activations’ rather than just buffets.”
The venue plays hosts to corporate gatherings of all kinds, including PartySlate’s own seasons-themed celebration, at which Thomas Preti Events to Savor wowed with delectable handmade corn and mushroom tortelloni. The team prepared the savory bites in front of guests against a display of fresh mushrooms which underscored their commitment to quality ingredients.
photographer: Ivan Piedra Photography | florals: Piropo Flowers | venue: Chelsea Square | caterer: Rhubarb Hospitality Collection
Draw interest with an opportunity to learn by watching
New York, NY
Rhubarb Hospitality Collection hosted a launch party for the beautiful new venue, Chelsea Square, located in the heart of Manhattan. The catering company brought attention-getting fare with live activations like a homemade mozzarella station where chefs pulled mozzarella for the freshest possible dish — and buzzed-about station.
“I think that corporate planners have a huge influence in getting their clients to understand that the WOW factor is a major piece of the puzzle — providing guests with a jaw-dropping experience from the moment they walk in. From lighting and music to food and interactive stations, it has been a whole different scene,” shares Valentina Marianetti of DJ Valentina, an entertainment provider who can frequently be found filling dance floors at corporate events.
Tori Soper of Tori Soper Photography shares, “Our corporate event clients are doing their best to deliver offerings from which all attendees can benefit. We’ve seen increased interest in and bookings of our Headshot Lounge, where we offer high-volume, corporate headshots with instant image delivery.”
At this National Investment Center for Seniors Housing & Care (NIC) conference, Soper’s team provided headshots for 450 attendees, complete with hair and make-up styling, white and grey backdrops, a lead capture database, and a sponsor-branded slideshow with the best headshots from each day.
photographer: Grant Daniels | event planner & design: Pop Parties | floral & décor: David Kimmel Design | venue, catering, & bar: The Westin Dallas Downtown
Theme your station to fit your event motif
Dallas, TX
PartySlate’s own most recent Dallas gathering featured a unique “Back to School” theme from Pop Parties. The event included learning panels followed by a party with a “teacher’s lounge” and “yearbook photos.” The “Picture Day” station from the photography team at Grant Daniels provided direction and encouragement to event professionals looking to refresh their headshots against a styled backdrop.
“Whether it is gathering the team from across the country for a one day conference and party, or hosting a wellness day, corporate clients are taking care of their teams. They are looking for meaningful interactions and unusual event experiences for their staff,” says Heidi Hiller of Innovative Party Planners.
Renee Peterson of Swanson Signature adds, “Now that teams are together again, they want to be entertained and DO something. Corporate groups enjoy ATV trekking, skeet shooting, axe throwing, zip lining, horseback riding, whitewater rafting, and glass blowing. If we are limited to a hotel ballroom or event space, casino and carnival games can be a fun addition to a traditional evening of dinner and dancing.”
Emma Roberts of Capers Catering concurs, saying, “Corporate clients are excited to include more fun, entertaining elements. Mini golf, casinos, photo booths, food trucks, DJs, and so on have been very popular.”
photographer: Rachel Mason | venue: Nightscape
The best events engage to create lasting memories
Nashville, TN
Navarre Beach, a relaxing vacation spot in Florida that’s far from the theme parks, hosted their Nashville activation at Nightscape to encourage residents to visit their beautiful city. The venue’s projection mapping allowed for use of real-life content from the destination to immerse guests in the experience while they participated in rejuvenating activities like yoga and “paddle-boarding.”
Allow attendees to have unique location-centered experiences
Kahuku, HI
Noelle McInerney of Ladidadi Events & Incentives shares of a recent client offsite in Oahu, “We offered multiple activities including yoga, shark cage diving, stargazing, and even make-your-own bleach dye t-shirt station.” Attendees appreciated the opportunity to learn as well as unwind.
photographer: Diane Bondareff & AP Images | design & floral: Patrick J Clayton Productions | venue: Location05 | rentals: Taylor Creative Inc.
Combine interactivity & education for a memorable experience
New York, NY
Patrick Clayton of Patrick J Clayton Productions says, “I think experiences over more traditional meeting content are preferred. There are more things to take pictures and especially video with. These interactive elements that incorporate the educational message are a home run — and they’re more fun than a traditional meeting.”
Debbie Meyers of BRAVO Entertainment shared the following trend for corporate events: “Intimate performances by headline entertainers are all the rage — from backyard parties with Green Day to up-close-and-personal performances with Clint Black!”
Kristin Atlas of Live Nation (a company that knows a thing or two about big name performers) agrees, saying, “National entertainment and big name performers are in high demand! It’s such a great WOW moment for guests.”
photographer: dani. fine photography | event planner: Apotheosis Events | designer: David Beahm Experiences | venue: Manhattan West
A grand opening is perfect for grand entertainment
New York, NY
Ryan Hill of Apotheosis Events shares, “The goal of corporate entertainment, I find, is to reinforce the feeling of the brand through activity and entertainment. Clients want alignment across the board.”
The grand opening of Manhattan West, a new mixed-use property featuring living, shopping, eating, and working spaces, was the perfect opportunity for over-the-top entertainment with The Roots and Questlove.
photographer: Key Lime Photography | event planner: Paulette Wolf Events | venue: The LIGHT Nightclub Las Vegas | technical producer: KISHBAUGH + PARTNERS
Kick it old-school with classic acts
Las Vegas, NV
“There is much more of a focus on big name entertainment than ever before,” says Jodi Wolf of Paulette Wolf Events.
The team planned a jaw-dropping experience for a Mercer-hosted event for 800 people. The party included special performances by the Village People & Salt-N-Pepa. Exciting lights, fog, and confetti added to the unforgettable night.
“With guests excited about being out and celebrating, I am finding that more of my clients are focused on the right entertainment for their party. Often, that is going beyond a standard band,” shares Tracie Simon of LeFeast.
photo courtesy of & event planner: LeFeast | design: Ed Libby Events | entertainment: Stage Right Entertainment | design & linen: Nuage Designs
Tailor your entertainment to your theme
Alexandria, VA
“I recently had a client that launched a new publication of The Secret Garden; and while thinking through the flow of the event, we concluded that we needed a host — someone outside of the executives to guide our guests through the night. We created “Lord Frances” who greeted and joked with guests during cocktail hour, invited them to dinner, and gave an opening speech before introducing the CEO. His enthusiasm and character organically encouraged guests to explore and purchase the product,” says Tracie Simon of LeFeast.
photo courtesy of & entertainment: Bravo Entertainment
Surprise and delight with an entertaining entrance
Houston, TX
“We did a grand opening event for a new Porsche Dealership and featured our new Sway Poles highlighting the company’s brand on the outside of the building! Sway Poles tower 20′ in the air and are completely customizable. They offer a great ground-supported alternative to typical aerial acts,” says Debbie Meyers of BRAVO Entertainment. We appreciate this option for stunning outdoor entertainment.
photographer: Alex Paul Photography | florals: Jet Fresh Flower Distributors; Fleurevents | venue: Belle Mer | host: David Tutera Planning & Design
Combine a DJ and band for next-level sound
Newport, RI
“This year I have performed with bands more than ever before. Corporate entertainment has definitely upped their game by including services they never considered. Aside from a band/DJ combo, there are stilt walkers, performers, talented musicians on lollipop stands, and more!” says Valentina Marianetti of DJ Valentina.
Remy Connor of Inked Magician says, “I believe the trend is curving towards those who are providing interactive entertainment. It’s not enough to just see something anymore, people actively want to be involved. That’s where I thrive as a magician: creating illusions that require guest participation.”
At this employee event, The Inked Magician performed everything from magic and illusions to mind reading and the infamous straitjacket escape.
photographer: Javier Castandena | event planner: Ladidadi Events & Incentives | venue: W Costa Rica – Reserva Conchal
Art as entertainment and a photo spot is a unique branding opportunity
Playa Flamingo, Provincia de Guanacaste
Noelle McInerney of Ladidadi Events & Incentives shares, “Entertainment doesn’t have to live on a stage! We’re seeing clients divvy up their entertainment budgets in order to have multiple (often surprise) entertaining experiences.”
Live event painting has been popular at weddings for a while now, but this twist has us excited about this unique entertainment at corporate events: a picture-perfect neon logo.
Noelle McInerney of Ladidadi Events & Incentives says, “We have seen a trend in corporate off-sites to involve a much more balanced split of time between meetings and content, with time for team-building and socialization. Clients are looking for locations that really help pull their teams out of the normal day-to-day so that they can become totally present and go deep with their teams.”
16. On-Site Celebrations Are Being Made Opulent
photo courtesy of & event planner: Innovative Party Planners | florals: Flowers & Fancies | venue: Howard County Library
Gathering on-site can add meaning to an affair
Columbia, MD
Heidi Hiller of Innovative Party Planners says of their corporate clients, “They are using their own spaces and transforming them with lighting, themed backdrops, draping, and even a fireworks show. This allows their guests to see their operations and host the event at home.”
Their “Across Africa Evening in the Stacks” at the Howard County Library provided not only the opportunity to celebrate culture and tradition, but also to gather joyfully in their meaningful space.
photo courtesy of & caterer: Deborah Miller Catering & Events
Create new memories in a familiar space
Ambre Vailes-Macarie of Deborah Miller Catering & Events says, “Corporations are using venues less and less and using their own spaces to allow for more high-end décor and catering.”
The team provided contemporary small dishes that delighted at this corporate event held in the company’s own space.
17. Venues With Adaptable Technology Make Events Immersive
Tori Soper of Tori Soper Photography says she’s seeing a “shift toward venues with more inspiring spaces and hybrid technology that elevate the attendees’ experience.”
photo courtesy of & venue: The Altman Building | audio-visual: Creative Sound & Lighting, North Carolina
Hybrid events mean more attendees can be included
New York, NY
Frederique Henriot of The Altman Building shares, “Several of our corporate clients are planning to come back to NYC for their event, and we are very excited about it! But with inflation, the cost of traveling, and a forecasted economic slowdown, most companies will plan to keep a digital component in their conferences and plan for ‘hybrid’ events.
“Broadcasting and Livestreaming will be incorporated into event budgets. For event venues, it means smaller-sized corporate events that are tightly curated with rigorous programing. We are certainly prepared to answer this demand as over 30% of our 2022 corporate events fell into this format.”
photographer: Anastasia Velicescu | venue: Candela La Brea
Venues with projection-mapping have an edge
Los Angeles, CA
Fluffy cloud-like 3-D projections transformed the epic space at Candela La Brea into a party dreamscape. Vibrant purple lighting and gobo shadows set the stage for a night of dancing.
Noelle McInerney of experienced corporate planning team, Ladidadi Events & Incentives, shares, “We are seeing clients love spaces that offers multiple vibes or environments in one.” Cultural venues often feature many spaces and experiences to choose from.
photographer: Phillip Van Nostrand Photography | venue: New-York Historical Society | caterer: Constellation Culinary Group | rentals: Party Rental Ltd. | rental furniture: Taylor Creative Inc.
A cultural venue can add beauty and art to an event
New York, NY
New-York Historical Society provided an artistic and historic backdrop for Google’s Ad Partner Summit. A perk of a venue with multiple spaces is the ability to combine spaces. See how this event featured separate chic spots for meals, breaks, meetings, and a networking cocktail reception.
photographer & videographer: Maggie Marguerite Studio | planner: Chandelier Events | florals: By Yena Designs | design & lighting: BML-Blackbird | venue: The Altman Building |
Landmark venues have built-in style
New York, NY
Frederique Henriot of The Altman Building says, “Companies are looking for authenticity by sourcing landmarks, cultural venues, and unconventional industrial spaces with a lot of character and personality.”
This corporate cocktail party had it all: unique entertainment, stunning décor, rich and textured lighting, memorable fare, and one gorgeous venue.
photographer: Sachyn Mital | venue: Lincoln Center for the Performing Arts
Historic venues were built for the future
New York, NY
Lincoln Center for the Performing Arts was the perfect historic venue to host the fourth season premier of HBO’s futuristic series, Westworld. A mix of spaces provided a black-carpet entrance photo op and a creatively lit spot for mixing and mingling.
“Clients are flocking to raw and customizable venues like distilleries and warehouses that can truly be transformed into a space of their own,” shares Emma Roberts of Capers Catering.
Towering ceilings & industrial elements are hallmarks of chic raw spaces
San Francisco, CA
Pier 27 hosted a showcase that featured how its open and flexible spaces, located on the iconic Embarcadero, might be utilized. When we talk about usability, this is what we mean: towering industrial ceilings, large roll-up doors, and an open space comprised of steel, concrete, and glass.
A blank canvas allows for an elaborate event vision
Chicago, IL
Jodi Wolf of top planning team, Paulette Wolf Events, says, “Our clients are always looking to use unique spaces that feature a blank canvas to best showcase their theme and design.”
Their team completely transformed the sport courts at the Windy City Fieldhouse into a NASCAR-themed corporate anniversary for 600 people, featuring authentic and on-point activities, racing-motif décor by KEHOE DESIGNS, and playful food stations from J&L Catering.
photographer: LaCour Images | event agency: Magnificent Events | venue: House of Blues Chicago | entertainment: Maggie Speaks
Large venues allow for varied gathering spaces
Chicago, IL
Kristin Atlas of Live Nation says, “Many clients are looking for larger spaces for guests to flow throughout: different rooms for guests to explore that may be quieter so they can network or be a part of the main event where the dancing and entertainment is.”
Live Nation member, House of Blues Chicago, played host to this KSA Lighting trade show by experienced event agency, Magnificent Events. The event featured a quiet conference floor accompanied by a totally-rocking performance by floor-filling band, Maggie Speaks — all under the same roof.
“Branding is still king! From simple to complex, from swag to immersive and interactive moments, we have been seeing brand messaging stay as a top trend,” says Debbie Meyers of BRAVO Entertainment.
20. Luxe Digital Invitations
“We have been seeing more digital invitations for corporate events,” says Jodi Wolf of Paulette Wolf Events.
photographer & videographer: Katherine and Tyler Wedding Imagery + Films | planner & design: Passera Events | design & floral: Willow Event Designs | venue: Festival Hall | Champagne wall & invitations: The Luxe & Co
Digital can be luxurious
Charleston, SC
Guests were invited to PartySlate’s Charleston celebration via a luxe digital invitation, custom-designed for the gathering by The Luxe & Co.. The rental company offered a nod to the gathering’s theme with a beautifully understated chic composition that included the pale blue accent hue as well as botanical line prints that hinted at the garden inspiration.
planning & design: Keren Precel Events | florals: Arthur Golabek | rentals: Party Rental Ltd.
Connect guests to the brand in a creative way
New York, NY
Keren Precel Events produced this inspired womenswear collection launch for Black Iris. The planning team connected the product to the select list of style-forward attendees with illustrations of each guest, wearing one of the dresses in the collection, by talented illustrator Katherine Moffett. The custom art acted as place cards and delightful take-home gifts.
Noelle McInerney of Ladidadi Events & Incentives says that experiential gifting is popular. She shares, “We recently helped a client with a custom branded shoe experience at their sales incentive trip in Miami. Guests could visit the brand’s hospitality lounge anytime during the program to choose between custom Converse or All Birds!”
How can I find the right team to hire for my corporate event?
We always recommend starting by hiring an experienced corporate event planner or event agency. Your planning team will guide you in all of your other decisions, from choosing your venue to selecting a designer, rentals company, staffing team, photographer, and additional vendors.
On PartySlate, you can use our guides to find all of your vendors and your perfect venue. Choose your desired location, then apply more filters to narrow down your best matches. Click through to visit the PartySlate profiles of your favorite vendors to see real examples of their work and look at their network of partners. All of this information will guide you to the best vendors for your specific needs.
On Monday, November 14, two hundred of the top event professionals in the country gathered in Aspen to launch PartySlate’s Colorado presence — and relax and rejuvenate at the first-of-its-kind PartySlate Retreat. The two-day gathering included a luxe welcome party, Aspen-centric activities, an education panel, a mountainview cocktail party, and an epic dance-all-night afterparty.
After a pandemic pause, the events industry is booming. It was the perfect time for PartySlate to celebrate our Colorado launch and a new partnership with Engage! Foundation. “Aspen is an iconic destination where people gather from around the world. We felt this was the perfect place to kick off our Engage! Foundation campaign to raise mission critical funds for event professionals in crisis and local charities,” said Julie Novack, PartySlate CEO & Co-Founder.
The Engage! Foundation was formed to provide support to event professionals in need and grants to select non-profits tied to the events industry. The organization also does good work in the communities in which Engage! Summits are hosted; they set up opportunities for attendees to participate in on-the-ground initiatives with local charities. PartySlate is thrilled to partner with the foundation to support their goals.
Guests were invited to our one-of-a-kind Aspen soirée via a digital invitation designed by Alpine Creative Group. Read on to learn more about our two-day gathering in Colorado.
Welcome Party: Aspen-Style
What do you get when you mix mountain glamour with a cozy historic aesthetic? Hotel Jerome. PartySlate worked with GoBella Design & Planning to curate a welcome party at the iconic Aspen hub in both their Wheeler Room and Living Room (which is usually not available to reserve, and thus a special treat).
Guests enjoyed snapping photos in front of chic, custom, branded entry signage from the team at Catering by Design (they offer so much more than delectable catering) — providing a picture-perfect moment for the beginning of the retreat that was the peak of luxury. Lively Productions lent a hand with each of these branded moments as did Six Productions with their lighting expertise.
A “hat bar” surprised partygoers with the opportunity to create a custom hat — with the welcome help of luminaries in the industry like David Beahm, Victoria Dubin, and Laurie Arons who offered their design insights. The team at GoBella Design & Planning conceived of the hat bar — a very Aspen-inspired touch — as a way to support Engage! Foundation with its proceeds. Guests chose from a collection of feathers, ribbons, and brooches for their alpine chapeaus, before getting their hats branded old-school style with heated irons.
Catering by Design curated a wooden hat display and stands that added a rustic quality to the occasion. Premier Party Rental brought in beautiful prism bars and high top stools to outfit the hat bar in glamorous style.
Élan Artists created the perfect sound for the celebration with their 10-piece band performing a just-right mix of networking backdrop tunes and sing-along-type song that engaged the attendees. Six Productions supported their sound, and the vibe of the evening, with production and AV assistance.
Hotel Jerome catered the affair with delectable passed canapes like butternut arancini, beef tartare, and poached shrimp with pickled kohlrabi. Their mixologists offered up mango margaritas, Aperol spritzes, and any other cocktails that guests desired. The Makery Cake Co offered guests homemade French macarons as well as a lovely towering white cake.
Cocktails were served with custom stir sticks by Acrylic Sticks and eco-friendly cocktail napkins from MY DRAP — both featuring PartySlate branding as well as fall leaves evoking the season.
Nuage Designs ensured that guests had plenty of beautifully-outfitted hightops and tables at which to gather, while Catering by Design added to the ambiance with dreamy candlelight. Completing the alpine aesthetic was a custom scent by Scentex which evoked pine notes and crisp winter air. The aroma carried through each of the events during the retreat, tying each gathering together with the power of the senses.
For an evening not to be forgotten, Sarah Roshan Collective captured dreamy, color-drenched images of guests decked out in their new hats. MiHi Entertainment offered a roaming photo booth that brought partygoers together for on-the-fly fun poses. Meanwhile, Amari Productions captured our welcome party — and all other PartySlate Aspen gatherings — in moving film for a video that showed the dynamic interactions and wow-worthy entertainment of our time in the mountains.
The Aspen Chamber Resort Association offered PartySlate attendees a full slate of enriching experiences to choose from. Guests spent their morning engaged in the restorative practice of Yoga at Aspen Shakti, on a Smuggler Mine tour offered by seasoned miners, exploring downtown Aspen on a historical walking tour, or getting some fresh mountain air on the Hallam Lake guided tour. We appreciate the Chamber’s interest in giving our guests authentic insight into what the past, present, and future of Aspen is all about.
PartySlate Panels: An Afternoon of Learning
Hotel Jerome played host for our educational panels in their elegant Grand Ballroom space. Catering by Design once again wowed with a custom PartySlate backdrop that defined the panel stage with picturesque antlers, as well as a wood-printed stage facade. Six Productions set up screens with helpful information to flank the stage and provided mics and sound for speakers.
GoBella Design & Planning designed the room layout for guest comfort and visibility and ensured that each chair contained a PartySlate-branded notepad, and pen. Guests also received custom diffusers with the alpine scent designed by Scentex to take home (in handy airplane-approved, leakproof containers).
In addition to conference seating, attendees had the option to sit at high top tables from Premier Party Rental with luxe linen from Nuage Designs’ Ceci New York Collection — fitting as Founder Ceci Johnson spoke on one of the afternoon’s panels.
This educational component to the retreat featured two panels of event professionals sharing ideas and insight. The first featured Guerdy Abraira of Guerdy Design, Ceci Johnson of Ceci New York, and PartySlate’s own Julie Roth Novack. The trio discussed how to create a healthy digital marketing strategy — from social media to search engine optimization and everything in between.
Rebecca Grinnals and Kathryn Arce of Engage! took the stage to share the vision and purpose of their foundation, which is chaired by our Aspen event planner, Emily Campbell. The inspirational chat led into the second panel which featured a discussion of “parties with purpose.” Presenters shared ideas for incorporating nonprofit events and charitable donations and activities into your business. The experts who discussed this topic were AJ Williams of AJ Events, Elizabeth Slossberg of EKS Events, and Emily Campbell of GoBella Design & Planning.
In between the enriching conversations, Catering by Design offered a perfectly-composed amuse-bouche, introduced by their CEO Syd Sexton. Attendees loved the bite of crispy forbidden rice and umami mushroom cake topped by an over-easy sesame quail egg, chili crunch, pickled radish and scallion salad. The catering team also offered a trail mix bar filled with curated ingredients so that guests could create their own perfect mix in little paper bags to take into the ballroom or back to their hotel.
Attendees had one last opportunity to design their own Stetson-style hat to benefit Engage! Foundation. It was fun to see everyone wearing their new hats throughout the two-day affair.
5th Avenue Digital Photography was on hand to capture the panel and attendees in photos, while Amari Productions recorded the panelists’ sage advice.
Guests gathered once again to network and toast in the shadow of the mountains at W Aspen. The chic cocktail party featured a minimalist, monochromatic design rich with candlelight and mountain mood.
GoBella Design & Planning and Catering by Design created a celebration that offered cozy glamour with rich hues of hunter green, gold, and cream. Guests enjoyed the view from the space at 39 Degrees as well as from the fire-lit Terrace. And Scentex once again filled the air with their curated aromas. Nuage Designs outfitted the space with luxe linen.
W Aspen’s bar warmed partygoers with spiked hot beverages that included hot chocolate, apple cider, and a traditional hot toddy. The hotel’s chefs catered the affair with passed canapes that included stunning bites like spiced cauliflower fritters, roasted fig with yuzu marmalade and brie, and ponzu salmon skewers with kewpie sauce.
An epic table-long charcuterie wowed guests with local burrata, bruschetta, olive tapenade, meats (including sopressata and prosciutto), homemade pesto, and more. Local salads and crudité rounded out the selection, along with a three-dessert bar.
Acrylic Sticks cocktail stirrers and MY DRAP’s cotton, compostable napkins again brought style and chic branding to the soirée.
Élan Artists engaged guests with show-stopping vocals and perfectly-played instruments, including a mesmerizing performance of “Always Remember Us This Way” from A Star is Born. Six Productions supported the music with on-point lighting and crystal-clear sound.
When guests weren’t eating, drinking, or dancing, they were snapping pics and gifs. Catering by Design and Lively Productions created a beautiful raw wood chevron backdrop with neon PartySlate signage that centerted the space — and provided a perfect photo spot.
Meanwhile, MiHi Entertainment entertained guests with their creative Vogue Photo Booth. The booth used professional lighting and effects to capture music video-esque clips. Partygoers kept the booth full all night, laughing and trying different poses and dance moves.
5th Avenue Digital Photography provided a hand by capturing beautiful professional images of the celebration while Amari Productions created a video documenting the joy of the full two days.
Afterparty: Dance-All-Night Entertainment
And after the party is the — afterparty! The neon-bedecked and totally swanky bar, The Sterling Aspen, was the perfect setting at which to end our amazing gathering. The nightclub offered specialty cocktails and a party vibe that reinvigorated partygoers.
There are DJs spinning the right mix of music — and then there is Élan Artists. Not only did they play tunes that got guests to their feet, but they blew the doors off the place with accompaniment by live singers, violinists, a bass player, and more. Their energetic performance turned the entire venue into a dance floor. Even after two event-packed days, guests lingered until the last note played.
PartySlate attendees traveled from 15 states to join us, and many stayed in our hotel block at W Aspen, a modern and luxurious hotel that also hosted our second night cocktail party. Upon check-in for their stylish stay, guests received goody bags with custom Aspen leaf cookies (of course) from The Makery Cake Co, macarons and chocolate bark from Catering by Design, and a card listing our event partners (for future reference as everyone will want to work with them).
On that note, we’d just like to extend our gratitude to all of our partners and our attendees for joining us in Aspen to focus on learning, growth, and community. Here’s to next year.
A product launch event is an essential marketing tool for any company introducing a new product. More than just a party, product launches create essential branding opportunities.
“Product launches are a great medium to tell your brand or product story,” Conversate Collective, an experiential event agency in Sacramento, tells us. According to the agency, launches can “highlight a product’s value in a more tangible way.” Additionally, these events foster consumer relationships and often lead to word-of-mouth marketing — making them an integral part of your marketing strategy.
Keep reading to discover 10 pro tips on how to produce a successful product launch event. Additionally, see how real product launches on PartySlate used these techniques to create wow-worthy productions. Marketing is about to get a lot more interesting.
How to Plan a Product Launch Event
1. Assemble Your Vendor Team
A successful product launch, much like a successful product, requires more than just a brilliant idea. It takes a talented team of individuals to put this idea into action.
“The best vendors are the ones who get just as excited about the creative concept as you do,” Conversate Collective tells us.” “The ones that can take your idea, run with it, and add to it are also the best collaborators.”
So where can you find the right team? Use PartySlate’s curated directory to find the best product launch event vendors for your celebration. Make sure to narrow down your search by location and vendor category.
photographer: Sugarfree Studio & David Sanchez | 59 & Bluebell Events | décor: St Germain Design + Co., Just by Designs & Berkeley Florist Supply | venue: Rubell Museum | production: Event Factor | and more…
PartySlate brought industry leaders and influencers together to celebrate the return of PartySlate events. The incredible vendor team worked together to create memorable branding opportunities that included LED projections of affiliated company logos. Scannable QR code signs gave guests interactive opportunities to be featured on PartySlate; while party staples like riveting entertainment, delectable cuisine, and Instagram-worthy cocktails kept the party in full swing.
photographer: Paul Morse Photography | planner: Sapphire Events | décor: Luminous Events of New Orleans & Herbivore Floral Designs | venue: Southern Hotel, Covington | entertainment: Jordan Kahn Music Company | and more…
It’s true: PartySlate knows how to throw one epic launch party after another. Why? Because our team works with the best vendors in the event industry to create memorable experiences. Click to see how this celebration impressed guests and partners alike with selfie cocktails, show-stopping entertainment, a meet-and-greet Champagne wall, and so much more.
Setting is everything. Your venue choice determines more than just the layout of your celebration; it also potentially affects which amenities you’ll be able to offer your guests. Use PartySlate’s curated venue directory to find the perfect (and available) venue. Make sure to narrow your search by location, guest count, event type, and more.
photographer: Caroline Tran Photographer | planner: HoneyFitz Events | floral: Little Hill Floral Designs | venue: The Langham Huntington Hotel
Let your venue inspire your event design. This elegant launch party takes advantage of soaring windows and elegant crown molding to set the scene for a charming tea party. We especially love how styled pink rain boots beautifully complement the vintage carpeting. Click to see.
Montblanc’s luxury pen line takes its name from the majestic Mont Blanc, the highest peak in the Alps. While this sophisticated venue may be over an ocean away, its dramatic views from the 102nd floor evoke the sublime feeling of being on top of the world. Make sure to see how this event also wows with dramatic lighting and illuminated tablescapes.
The right theme or style will tie your entire celebration together. Think of it as the hub of a wheel — uniting everything from your décor and catering to the entertainment and photo ops. Make sure to work with your event planner or event agency to create a theme or style that serves your product.
Some of our favorite themes on PartySlate include:
photo courtesy of & beverages: Labaratory by Scarlette | production: My Beautiful City | venue: James Goldstein Residence | caterer: Good Gracious! Events
We love a monochromatic color theme, especially when color is utilized in new and creative ways. This glam pink launch party enthralls with dynamic lighting and an LED bar setup — not to mention, a dreamy pink dusk. Best of all, guests enjoyed delicious bites and Instagram-worthy pink cocktails with floral ice spheres. Yum, indeed.
Bondi Sands’ tanning product aims to deliver a golden glow — and it did just that at this Roaring Twenties launch party. Metallic balloons, Art Deco tablescapes, and personalized golden seating are all Jay Gatsby-approved. Make sure to check out the on-theme photo op where guests had the chance to climb into a life-sized Champagne glass.
The most obvious branding opportunity starts with eye-catching signage. Use signage to both display your logo or relay important information about your product.
But that’s just the beginning. Think of signage as a photo op. The more likely a guest stops to take a selfie in front of your company’s logo, the more likely they will share the image on social media. Of course, we still recommend hiring a professional photographer.
photographer: Nelson Lee | planner, design & floral: Patrick J Clayton Productions | venue: Appear Hear Mansion | rentals: Taylor Creative Inc.
With iridescent décor, you can expect your launch party to end up on each guest’s Instagram account. After all, there’s something about sparkly backdrops that just have to be shared (and liked). This Kerastase product launch wowed guests from the moment they walked through the door. Make sure to see how shine was utilized throughout the entire celebration — from the outdoor fire pit to branded snowboards.
Smirnoff launched their Zero Sugar Infusions to full applause with this lush and fruity backdrop. Guests loved posing in front of the clusters of pink rose, watermelon slice, and fresh lime. Sometimes, all it takes is the right signage to quench our thirst.
Conversate Collective advises companies to start with the key message or main benefits of a product. Ask yourself, “How will it be used by the customer in real life?”
From there, “Look at every single detail of the environment to determine if it could be branded and how.” For example, if your product is a beauty line, consider branding self-care apparel like sleep masks, vanity mirrors, etc.
However, quality is more important than quantity. “As much as clients love to see their brand everywhere, too many logos can take away from your event design,” Conversate Collective cautions.
photos courtesy of & planner: Daughter of Design | production: Watowa | venues: PlusTokyo, TeamLab & Warehouse Terrada
Brow Styler made its Japan debut with Instagram-worthy décor that included a maneki-neko (lucky cat) lounge area and step-in closets with life-sized paper fashion cut outs. The branding was even more impressive with costumes made from real High Brow packaging — as well as floor designs that reminded guests, “You’re never fully dressed without your brows.”
Use dramatic architectural details to elevate your brand. In this case, light projections brought Lavish Event Rentals to new heights (literally) with the help of the site-specific installation “Elastika.” Of course, that was just the beginning. Discover other stunning backdrops such as floor-to-ceiling gold tassels and a rustic wall of neutral foliage.
A product launch is more than a party; it’s a chance to create an experience for your clients. Use immersive activities to foster engagement with both your product and brand. From carnival games, vintage arcades, and virtual reality rentals — there’s no shortage of unique activities to inspire your event.
photo courtesy of & venue: City Market Social House | production: Vox Productions
The Adidas x Champ Sport Launch kept guests enthralled with immersive activities that ranged from wearable bumper balls to inflatable interactive games. Discover how the party continued with neon photo ops, gym pad lounge seating, and lively entertainment.
Truth be told, we love a great slogan; but this two-story indoor sledding hill makes this product launch one for the history books. Because the average temperature in Kuala Lumpur is 82 degrees, many guests had never seen snow before — making the launch even more memorable and interactive.
Engaged consumers are more likely to develop a relationship with your brand, as well as promote it. Make sure your product launch event has multiple photo ops, so guests will want to pose and share their photos on social media.
Pro tip: Encourage guests to use a specific hashtag when sharing by offering rewards or perks.
photographer: Andrew Werner Photography | planner, floral, activation & backdrop: Patrick J Clayton Productions | venue: Hotel On Rivington | rentals: Taylor Creative Inc.
You can expect a beauty product launch to be…well…beautiful. This celebration did not disappoint. We love how guests were able to step inside the wonders of a kaleidoscope — all while relaxing on spa-like seating and getting their photo taken. Make sure to see other sleek details from this modern soirée. We especially appreciate the dramatic views of New York City.
It’s hard to imagine a more inviting photo op. This comfy swing chair, framed by a cascade of bright pink balloons, is all the lounge area we need. Make sure to check out the on-theme signage and bar cart for even more inspiration.
Happy consumers are satiated consumers. After all, hungry or thirsty clients are significantly less likely to have a positive experience with your brand. Best of all, catering provides another unique opportunity for creative branding.
Get your guests to put their delectable drinks on Instagram with branded latte foam. We also love how Target signage gets a caffeine boost with hundreds of individually-placed coffee beans. With an event this perfectly-branded, there’s no risk of falling asleep.
Olay Body Labs Premium Body collection brought their science theme to life with chic signage and creative bartending. Cocktails get the full analysis (with dazzling results) in this lab-like set up that incorporates beakers, funnels, and an onsite “scientist.” The data is in: We fully approve.
9. Create a Celebratory Vibe With Top-Level Entertainment
Give guests a reason to celebrate with premier entertainment — be it a live performance, aerialist act, or lively DJ.
You can find an array of top entertainment companies through PartySlate’s vendor directory. Use the filters to narrow your search by event type, location, services, and more. We especially recommend using the “services” filter to find one-of-a-kind entertainment opportunities your guests will love.
photo courtesy of & venue: InterContinental San Diego
Music found its visual counterpart at this grand opening party — where a soaring gold structure provided both musical staging and an aerial rig. We especially love how white costuming creates a parallel frame for the dramatic evening sky. Make sure to see how cocktails were just as impressive with a cloud of dusky-pink cotton candy.
photography: Allan Zepeda Photography | décor & floral: photography: I Do Event Decals & Designs by Ahn | entertainment: Jordan Kahn Music | caterer: Marcia Selden Catering & Events
Beia Beauty brought the aesthetic of its product to life with a lively product launch in a lavender color palette with whimsical floral décor. But the real party started when guests hit the dance floor — with the help of a show-stopping live performance. Click to see.
Conversate Collective also encourages companies to consider branding party favors or take-home gifts. This way, your guests will continue to interact with your brand long after the event is over.
Take-home gifts are also the perfect way to thank your customers and clients for their loyalty over the years. Swag bags are a small investment that can easily yield high returns.
photo courtesy of & floral: XO Bloom | venue: The Line Hotel, Los Angeles
Each guest found a branded tote bag awaiting them as they sat down for a delicious meal at this pastel-pink product launch. Of course, guests had plenty of reasons to feel like royalty at this stunning event. Click to see the inviting courtyard space filled with upended pink blooms, mod lucite menus, and so much more.
This SmashBox launch made guests feel special with branded cocktails, delicious bites, and an interactive party favor station. After decorating their swag bags with unique patches, they filled them with personalized lip glosses — all while getting to be marketers (and artists) of their own.
Natural hair influencer Monica Stevens celebrated the launch of MoKnowsHair Curl Collection with a stylish party complete with cocktails and live hair demonstrations. We especially love how the branded signage and luxe tablescape décor matches the moody and metallic product packaging.
BadGAL BANG Mascara hosted a multi-day global launch party against the spectacular backdrop of Canyon Point. The futuristic space theme came to life with neon geometric structures and hot pink rock formations. Make sure to also see the “Battle of the Brows” set, where guests enjoyed a vintage-style game show.
In a world of constant ads and non-stop marketing, it can be difficult to stand out from the crowd. However, The European Wax Center succeeds in arresting our attention. We love how a simple massage table becomes the focal point of conversation with over-the-top branding — thanks to a waterfall of purple blooms. Self-care has never looked so tranquil.
The American product launch for British company Dr. Organic Beauty may have taken place inside a hotel, but the crown jewel of the event was set just outside the property. Guests and passerby alike had the opportunity to pose in front of this vintage British telephone booth overflowing with blooms. We dare say, every pedestrian hoped for the chance to join the party.
photographer: Tristan Kallas Photography | planning & design: Simply Natural Events | décor & rentals: Taylor Creative Inc., Luna Party Rentals, 204 Events & Audio West | venue: Hotel Jeremy
Smashbox Petal Metal Collection took branding to the next level with glamorous décor that captured the product’s tone and color palette. From metallic-gold covered strawberries to golden floating pool fixtures, every element of this soirée was on point.
The Aventer Gray launch party welcomed guests into an enchanted garden filled with lush floral décor, lavish balloon installations, and a magazine photo op where guests got to literally step inside the cover. Make sure to also see the floral-covered entryway that whisked participants into a dreamy garden landscape.
With the constant advent of new technology, music continues to evolve. This launch party for the “Future of Music” wowed with dazzling neon installations, epic lighting displays, and innovative futuristic games. Music never looked so good.
Imagine a museum space that is constantly changing to reflect new artists and innovations. The WNDR Museum turns every visit into an immersive experience through interactive installations. We love how Ladidadi Events & Incentives teamed up with WNDR for the museum’s grand reopening (with 50 new and unique elements). Make sure to see branding taken to new heights with an urban-style slide.
This Bloom book launch reminds us why print will never go out of style. Custom-made napkins and coasters elevate the art of print design while a suspended baby’s breath installation adds the perfect modern touch. Make sure to see the chic pop up truck with Champagne on tap.
This trendy product launch for various hair color brands creates vignettes of color with branded stations. We especially love the “Simply Color” walk-in product display that doubles as a unique photo op. Make sure to see how “Keratin Color” gave guests the VIP treatment with luxe red draping reminiscent of a Hollywood bash.
Product launch events introduce clients and consumers to a new product. The event is an opportunity to create hype for your product, develop a relationship with your clients and consumers, and strengthen brand awareness.
What should a launch event include?
First and foremost, consider how your launch event can accomplish your business goals? Everything from your design and production to catering selections should increase brand awareness and customer loyalty. Consider how the following can advance your objectives:
As stated above, product launches are an important way to forge relationships with your consumers as well as create hype around new products. We highly recommend making product launches part of your company’s routine marketing strategy. The greatest product in the world still needs to be marketed to attract new consumers. Product launch events are a fun and engaging way to achieve this objective.
Chicago, IL (July 14, 2021) — PartySlate, a photo-rich platform that inspires people planning events and connects them with the leading event professionals, vendors, and venues across the country, announced today the launch of the PartySlate Insider Program in Miami. The program will partner with leading industry individuals who will help communicate the value of PartySlate to their wide-reaching networks, while building their own brands through additional marketing exposure. Miami is the first launch, with two more cities planned for this quarter.
To launch in Miami, PartySlate partnered with Natalie Thames of Déjà vu Sweets and Chris Weinberg of Chris Weinberg Events, two of the most influential event professionals based in the metro area. Weinberg and Thames are the inaugural members of the exclusive program.
“We could not be more excited to launch our PartySlate Insider Program with Natalie and Chris,” said PartySlate Co-Founder and CEO, Julie Roth Novack. “They have both built up impressive networks of industry colleagues and have garnered immense respect from their peers both locally and nationally. We are confident their influence will help grow the PartySlate brand in Miami and beyond.”
Weinberg and Thames are both long-time Premium members of the PartySlate platform and leverage their PartySlate profiles to build their brands. Déjà vu Sweets and Chris Weinberg Events have a combined 89 real event albums on their profiles with more than 2,500 professional photos.
Click to see Natalie and Chris’s PartySlate profiles to learn more about their businesses.
If you would like to nominate an individual for the PartySlate Insider Program in your city, please click here.
And to learn more about how to create a profile on PartySlate, click here.
