How 33 Fashion & Beauty Brands Created Unforgettable Experiences

In the age of social media and influencers, corporate events are the marketing gifts that keep on giving. With new products, photo ops, and creative ideas constantly circulating on channels like Instagram and TikTok, hosting an experiential marketing event is the key to getting influencers and social media algorithms to do the work for you.

Popular beauty brands and clothing lines, in particular, influence much more than fashion trends. From Sephora shelves to department stores, some of your favorite cosmetic and clothing companies have perfected experiential marketing and corporate event execution. Below, you’ll find 33 branding moments and experiential marketing ideas that range from juice pouches to caviar tins, tennis matches, painted products, and more ideas that you’d never think of yourself.

1. Sunday Riley’s Sun-Soaked Skincare

Sunday Riley After Glow Event
photo courtesy of & posted by: Corrie in Color

Sunday Riley proves branded backdrops are the key to a memorable corporate event. The launch of their CEO Afterglow face cream perfectly matched packaging to the party palette, with shades of their brand’s signature orange throughout. 

2. LoveShackFancy’s Home Line Launch

photos courtesy of & posted by: Provenance Rentals

There’s no place like home — especially when it looks like a LoveShackFancy catalog. The clothing brand expanded their offerings into home décor, and they celebrated by putting their new products to work. The brand’s signature feminine patterns and soft hues covered lounge chairs, pool floats, tables, and more.

3. Glossier’s Self-Care Team Dinner 

Take out the team with branded take out. Glossier treated employees to an all-company dinner, and they didn’t miss a beat when it came to showing off their logo. It’s no surprise that a makeup brand paid plenty of attention to detail in the makeup of their entire event, from key place cards to floral centerpieces.

4. Skims’ Cozy Holiday Party

photo courtesy of & posted by: Candela La Brea

Skims is no stranger to innovative events — after all, their founder Kim Kardashian is a marketing genius herself. Their latest company Christmas party doubled as a holiday advertisement with branded tacos, projection mapping, lounge throw pillows, and more.

5. 7 For All Mankind’s Denim Beach Bash

photo courtesy of & posted by: Wala Events

The 7 For All Mankind “Beach Club” in Malibu celebrated the brand’s summer collection with a day at the seashore. Branded popsicles, beach towels, and lounge chairs kept guests enthused between trying on jeans in the (also branded) pop-up dressing room.

6. Laneige’s Hydration School

photographer: Scott Clark Photo | posted by: Sterling Social Events & Experiences

Class is in session. What better way to tell customers that they need your products than by teaching about them. Laneige’s “Hydration School” event in Los Angeles included product-filled lockers for each guest, along with hydrating smoothies, ombré blue florals, and informative skincare sessions. Forget evidence-backed formulas; we want evidence-based marketing.

7. Rebecca Minkoff’s Bags at the Beach

Rebecca Minkoff Summer Party
PartySlate

photo courtesy of & posted by: The HighLife Productions

Toes in the water, bags in the sand. Rebecca Minkoff partnered with Magnum Ice Cream on the launch of their new vegan clutch and Magnum’s new vegan ice cream flavors. The beachfront celebration was hard to miss thanks to neon lettering that could be seen from all angles — making it the perfect photo focal point.

8. Free People’s Wellness Class

photographer: Emilee Prado | photo posted by: Render Events Co

FP Movement, the athleisure line by clothing brand Free People, got active with an experiential event. Green juice shots, a yoga class, and a floral-adorned photo op were the perfect way to get influencers practicing and posing in their workout gear.

9. Kosas’ Cool Summer Looks

photographer: Clark Studio | posted by: Sterling Social Events & Experiences

Kosas brought cool looks to hot temperatures in honor of their summer beauty line. A frozen fruit station, ice sculpture, “wet bar,” and colorful candy spread — all with the company’s branding on it — made this rooftop experience a social media home run.

10. Charlotte Tilbury’s Summer of Glow

photographer: World Red Eye | posted by: Mondrian South Beach

A hint of backstory in your branding is always a good idea. This Hollywood-style vanity mirror was the perfect branded photo op for Charlotte Tilbury’s summer celebration — reminding influencers and customers alike that the company came to be thanks to Princess Diana and other iconic celebrity figures who hired Charlotte Tilbury to do her makeup. 

11. Ole Henriksen’s New Year’s Eve Party

photographer: John & Joseph Photography | posted by: Mindy Weiss Party Consultants

What better way to start a new year of marketing than on the first night of the year? Ole Henriksen’s New Year’s Eve party was planned to perfection with a branded beer pong table and to-go bags filled with sample-sized products. 

12. Lawless’ Cheeky Celebration

photographer: Scott Clark Photo | photo posted by: Sterling Social Events & Experiences

We love a blush palette for a blush launch. Lawless, known for its plumping lip gloss, officially ventured into face makeup with a “pinch my cheeks” event. Each shade of their new cream blush was perfectly placed in a bed of matching florals for guests to awe over before grabbing their own. Not to mention, each attendee got their name engraved on their brand new product. 

13. Kiehl’s Bottles & Botanicals

Bright Branded Kiehl's Event
photo courtesy of & posted by: Union West – Closed

Stop and smell the toner. Kiehls produced a lab-inspired event, taking guests through the ins and outs of their most popular products. A giant Kiehl’s “Calendula Herbal Extract Alcohol-Free Toner” bottle spilled florals in their signature orange shade, ingraining the product in our minds — and our wallets.

14. Patrick Ta’s Crisp Cosmetic Showcase

photographer: Tay Brauer Photos | posted by: RentQuest

Patrick Ta took corporate branding to chic places at their latest showcase. Clever pedestals and stations filled the space, including a “Patrick’s Playlist” DJ booth, a “Cafe PTB” coffee stand, and a “Find Your Flavor” ice cream cart — all in the brand’s signature block font. Attendees posed in front of lush cascading florals and collected products off of crisp branded displays.

15. Saks Fifth Avenue’s Fashion Renovation

photo courtesy of & posted by: Local LA

Check out this renovation with innovation. Saks Fifth Avenue unveiled their brand new Beverly Hills store with light bites, lovely music, and lots of florals. Guests got a taste of glamour, being pampered with deluxe savory appetizers, gold-encrusted macarons, and high-end Champagne. What more could put you in the shopping mood?

16. Murad’s Skincare at Sea 

photographer: Brian Tropiano | posted by: Sterling Social Events & Experiences

How do you stand out with a branded photo op? Put it on a boat. Murad switched their corporate event venue from land to sea, wowing guests with a social media-worthy experience. Aside from receiving Murad’s latest skincare products, guests got to customize hand-woven fans to keep them cool. 

17. Vince Camuto’s Aromatic Activation

photo courtesy of & posted by: B Floral Event Design and Production

How do you celebrate a botanical new perfume? Lots of botanicals, of course. Vince Camuto put on a floral-filled product launch in New York City, equipped with a fresh bottle for each visitor, and a custom engraving station.

18. Too Faced Cosmetics’ Tennis Club

photo courtesy of & posted by: Company X Marketing

Aced it. Too Faced Cosmetics hosted a tennis tournament to promote the re-launch of their “Born This Way Matte & Blur” collection. The Newport Beach event was filled with branded moments, from tennis balls to hot pink sideline benches and racket bags. A brilliant way to play (and sell).

 

19. La Mer’s Influencer Splash

This Poolside La Mer Influencer Gathering Dazzled in Los Angeles
photographer: Scott Clark Photo | posted by: Haute Chefs LA

La Mer, the epitome of luxury in the skincare world, maintained its lavish reputation with an exclusive rooftop party in the hills. Synchronized swimmers performed in front of chic branded signage — not to mention, a stunning view of downtown Los Angeles. Guests also enjoyed elevated bites like grilled shrimp and fresh cucumber rolls.

20. Olaplex’s Bonding Moments

photo courtesy of & posted by: Analog Events + Marketing

Hair bonding, that is. Olaplex put on a “bond shaper” launch party for customers to explore their latest hair care products. The brand treated guests to branded black-and-white soft serve and carbon black waffle cones as they meandered through tube installations displaying new bottles.

21. Estée Lauder’s Scented Soirée

photographer & posted by: Sugarfree Studio

Estée Lauder celebrated their new scent, Beautiful Magnolia, with an event for the senses. The pink carpet was rolled out in Miami for each attendee as they posed in front of a floral-filled pink convertible before getting their own hand-painted bottle and branded beach towel.

22. Lululemon’s Lincoln Park Lift

lululemon Lincoln Park Grand Opening Party
photographer: Stoptime Live | posted by: Blue Plate Catering

Lululemon opened their largest retail store in the world in Lincoln Park, Chicago — and they didn’t skimp on fresh details. A branded succulent wall made for the perfect photo-op entrance, while a “#sweatlife” Champagne wall greeted guests as they made their way to the store’s second floor.

23. Prose’s Formula-Filled Fête

photographer: Jorge Meza Photography | posted by: Wife of the Party

Is there anything better than a good hair day? Prose is all about a truly customized hair care experience, with personalized products based on your hair type and needs. Their launch event accentuated their company values, offering each guest the opportunity to talk with experts and explore various product combinations to find the perfect fit.

24. Shiseido’s Southern Influencer Trip 

SHISEIDO Chile Launch in Alto Atacama Desert Lodge and Spa in Antofagasta, Chile
photographer: Lauren Cowart | posted by: OCNY Production

Shiseido gave influencers more than a one-night event. Instead, they took them on an extended trip to the Southern Hemisphere, where guests explored the local Chilean culture by day and star-gazed by night. As guests hiked trails, played branded Jenga, and dined on local, fire-grilled fare, they continually posted about the brand, the products they were using, and the information they were learning from company experts.

25. Ilia’s All-Neutral Shades 

photographer: Winona Grey | posted by: The Oviatt

Ilia is all about clean beauty products, from the ingredients to the application. Their branded dinner party followed suit — with neutral tones, natural woods, clean lines, and chic, simple place settings. The event honored inspirational women, with a hand-picked guest list of accomplished ladies, and offerings from woman-made-and-founded wines and tequilas.

26. Biossance’s All-Green Luncheon

photographer: Beatrice Howell Photo | posted by: The Revery LA

Biossance is known for their sustainable, plant-based skincare products — so it only makes sense that they hosted a sustainable, greenery-filled product launch. The luncheon took place at a venue teeming in natural light, where guests were offered fresh fare and bright beverages.

27. Benefit’s Global Mascara Launch

Global Launch of Benefit Cosmetic's BADGal BANG Mascara at Amangiri in Canyon Point, UT
photo courtesy of & posted by: Daughter of Design

How do you emphasize the magnitude of your biggest brand launch yet? A branded spaceship in the desert might just do the trick. This multi-day Benefit mascara launch leveraged futuristic décor and glitzy entertainment to ensure a memorable experience for everyone in attendance (as well as those following along from home).

28. Marc Jacobs’ Day at the Fair

Marc Jacobs Daisy Love Launch Party at Santa Monica Pier in Santa Monica, CA
photographer: Suzan Jone | posted by: Jessica Fels Event Production & Design

Marc Jacobs’ iconic Daisy Love perfume had a just-as-iconic launch day at the Santa Monica Pier. The designer took corporate event branding to new heights with a Daisy Love carnival that included a printed ferris wheel, carnival toss, ice cream cart, and surfboard-lined entrance.

29. Neutrogena’s Desert Dinner

photographer: Chris J. Evans International | posted by: jesGORDON | properFUN

Neutrogena went heavy on color at their Coachella pop-up dinner. The activation went from day to night with color-blocked candle sticks, photo ops, place settings, and pampas grass. Guests were buzzing over the boho affair as they learned about the company’s latest line of skincare products — while sipping on a variety of tequila concoctions.

30. Good American’s Chic Casting Call

Good American Open Casting Call
photo courtesy of & posted by: The Mezzanine By Liberty Church

Khloe Kardashian took the denim world by storm by creating a line that comfortably fits all shapes, sizes, and curves. Good American markets to real women, by real women, as shown by their branded New York City casting call in search of their next ambassadors.

31. Christian Louboutin’s Red Bottom Rendezvous

Louboutin x Pernod Ricard Fashion Week
photographer & posted by: Phillip Van Nostrand Photography

Christian Louboutin, a designer brand known for its luxe red-bottom shoe soles, hosted a sultry fashion week party in partnership with Pernod Ricard spirits. Smoky cocktails with branded ice cubes, red-bottom serving platters, and bright red neon signage ensured that no guest forgot what brand they were there to celebrate.

32. Mario Badescu’s Poolside Products

photographer: Getty Images | posted by: Patrick J Clayton Productions

You may not be able to judge a book by its cover, but Mario Badescu knows you can judge a product by its packaging. The brand turned their most popular items into lofty coupe towers — and put their classic company logo onto cocktails, pool stands, and more.

33. Sol De Janeiro’s Bohemian Bottle Bash

photo courtesy of & posted by: Wife of the Party

Sol De Janeiro partnered with Ulta Beauty on a multi-day influencer trip to Southern California. A memorable event from the trip took place at a bohemian Los Angeles restaurant, where the brands brought product-shaped photo ops to life and offered hand painted “Bum Bum Cream” — a fan favorite. 


People Also Ask…

How can I find a corporate event venue?

PartySlate is a one-stop-shop for all of your party-planning needs — including finding a corporate event venue. Whether you’re looking for a private dining space for a team dinner, a rooftop for a product launch, or a raw space for a holiday party, PartySlate’s local venue directories help event hosts discover unique spaces for all event types. 

You can also learn how to narrow down your venue selection with these top tips from real corporate event planners.

Where can I find event vendors?

From branded food and drinks from top caterers, to logo-inspired photo ops from experienced designers and florists, and social media-worthy content from skilled photographers and videographers, corporate event hosts can build their entire vendor team on PartySlate using our curated vendor directory.

15 Best Corporate Party Themes for 2024

Corporate events are an essential part of any marketing strategy. Whether you’re looking to retain employee talent, forge new business connections, or promote brand awareness, events promise a high return on investment — all while creating memorable fun. 

Corporate party themes allow you to create an immersive experience for your guests. By centering your celebration around a party theme, you can make sure that every moment of your celebration is engaging — with help from a skilled corporate event planner, of course. Plus, such a photo-worthy result means that your guests are more likely to share the event on social media — which will lead to great brand recognition.  

Keep reading to discover 15 corporate party ideas, taken from real company events. Once you have your heart set on a particular look, click “See More Photos” to learn more about the talented vendors behind each celebration.

1. Make it a Miami Vice Corporate Party Theme

Miami Vice-themed Corporate Event at Faena Hotel in Miami Beach, Florida
photographer: The Louis Collection | event planner: Chris Weinberg Events | décor: Gilded Group Décor | venue: Faena Hotel Miami Beach

Miami

Invite guests to put on their pastel suits and white linen jackets for a Miami Vice-themed corporate event. Make sure to implement plenty of bright neon hues and flashy print, just like Chris Weinberg Events did for this corporate bash at Faena Hotel Miami Beach.

For more inspiration, see how the DJ booth resembled a vintage boombox  — and other glam décor moments from Gilded Group Décor.

2. Roll Out a Retro Theme

Retro Themed Sock Hop in Dallas, Texas
photo courtesy of event planner: Pop Parties | décor: Shag Carpet Productions | venue: FIG Dallas | dj: DJ Nate Nelson

Dallas

Change is constant in the business world — and savvy CEOs are implementing cutting-edge technologies like AI to compete with future business demands. However, that doesn’t mean the past doesn’t have a place in the corporate world; and we’re not just talking about going over old data points.

Both employees and business partners will love a retro-themed bash like this sock hop planned by Pop Parties. Guests were served diner favorites from the best soda shop in town by carhops on skates. Shag Carpet Productions made sure the rentals were on theme with vintage Chevy-style seating, a drive-in photo op, and neon centerpieces shaped like guitars.

3. Wow With a Futuristic Wild West Theme

Chic, Colorful Wild West Themed Party at The Geraghty
photographer: Sheri Whitko Photography | event planner: Paulette Wolf Events | décor: Kehoe Designs | venue: The Geraghty

Chicago

There’s a new sheriff in town, and her name is Paulette Wolf Events. This planning team, along with KEHOE DESIGNS, transformed The Geraghty into a wild west extravaganza for PEAK6, a Chicago-based asset risk management company. 

Guests were greeted by “cowboys” on real horses before passing an inspection station where “country sheriffs” checked their weapons (i.e. coats). Throughout the celebration guests enjoyed a whiskey tasting, poker tables, and a mechanical bull ride — all while networking with employees and clients.

4. Show Off Your Brand with a Supermarket Theme

Vibrant PartySlate Supermart at On the Levee in Dallas, Texas
photographer: The Brothers Martens | event planning, design, & décor: Social Llama Events | florals: Render Events Co | venue: On The Levee  entertainment: Jordan Kahn Music Company

Dallas

Business trends come and go, but this supermarket-themed PartySlate event will always stand the test of time. On The Levee served as the perfect blank canvas for event planning and design company Social Llama Events

Over three hundred event professionals gathered to design their own floral arrangements at the flower stand, pose for a picture in the “loading dock,” and enjoy custom bites from the deli and sips from the pharmacy. The evening ended with an epic performance by Jordan Kahn Music Company — and many new business contacts for the tastemakers of Dallas.

5. Win the Grand Slam With a Masters Tournament Theme

photographer: Shaimma Photography | planner & design: Events by Picnics In The City | caterer: Hedrick’s Catering & Events

Houston

Master the art of the “Grand Opening” with a Masters Tournament theme. Offer fun activities like putt putt or a long drive contest — with branded swag as the grand prize. 

Events by Picnics In The City went a step further and made sure this Grand Opening for Pinnacle Logistics Park attracted new clients even after the party ended. How? Guests took to social media to show off their fairway-green hamburger sliders by Hedrick’s Catering & Events.

6. Fall Into a Seasonal Theme

It's Fall Y'all! Colorful family autumn festival with Drive in Movie for annual corporate picnic
photographer: Pete Lott | event planner: Hollywood POP Gallery | florals: Carolyn Dempsey Design | venue: Caramoor Center for Music and the Arts

There’s a party theme inherent in every season — whether it’s a glam winter wonderland-themed holiday party or summer-theme employee picnic. 

Hollywood POP Gallery took inspiration from the autumn harvest for this annual employee picnic for Blue Owl. After a year of working hard to meet company goals, employees enjoyed family-friendly fall activities like hayrides, s’more-making stations, and a drive-in movie theater. Hollywood POP Gallery made sure there was no shortage of promotional opportunities with branded lawn games and picnic cooler trolleys filled with even more branded goodies.

7. Balance Your Business Needs with a Book-Themed Corporate Event

Whimsical Children's Book Themed Corporate Anniversary at WCF Events
photographer: Sheri Whitko Photography | event planner: Paulette Wolf Events | décor: Kehoe Designs | venue: WCF Events | caterer: J&L Catering

Katonah

Every business leader knows how important it is to read up on the latest business trends. However, there’s still a place for beloved childhood classics — like at a one-of-a-kind corporate event.

Event planning company Paulette Wolf Events and KEHOE DESIGNS teamed up to create this magical children’s book-themed corporate anniversary event for 1,200 people. We especially loved the epic ceiling installation, reminiscent of “The Very Hungry Caterpillar.”

9. Get Guests Talking With a Great Gatsby Theme

Wonderful Corporate Event at The Old Post Office in Chicago, Illinois
photographer: Erika Dufour | event planner: Revel Global Events | design & floral: Revel Decor | venue: The Old Post Office | catering: Limelight Catering | entertainment: Stage Factor

Chicago

For an evening of glamour and sophistication, lean into a “Great Gatsby” theme.

Revel Global Events chose The Old Post Office, a palatial venue in Chicago, to set the scene for this refined affair. Flapper girls and newsboys greeted guests as they stopped to pose at an Art Deco-designed step and repeat.

From there, guests indulged in the finer things in life — such as salads served in martini glasses, aerialist bartenders, and a show-stopping performance by Stage Factor.

9. Jump-Start the Quarter with a Jungle-Themed Corporate Event

A Night in the Jungle at the Field Museum Chicago
photographer: Spoon Photo and Design | design & floral: HMR Designs | venue: Field Museum | lighting: Frost Chicago

Chicago

Your company headquarters might be in a blustery city like Chicago, but that doesn’t mean you can’t reward your guests with a celebration in a tropical setting. 

Lighting company Frost Chicago transformed the Field Museum into a lush jungle with creative lighting mapping. See how waitstaff decked in monstera leaves served fresh fare as guests mingled at green satin-draped cocktail tables or at the coconut bar.

10. Cue the Casino Theme

Secret Casino @ Morgans on Fulton
photographer: CS_Photographic | design & floral: 1440 Event Design | venue: Morgan’s on Fulton | rentals: Chicago Casino Suppliers

Chicago

Engaging activities encourage a combination of teamwork or friendly competition: two important skills for thriving business partners and employees. A casino theme makes it easy to incorporate an evening of non-stop engagement.

1440 Event Design turned Morgan’s on Fulton into a speakeasy-style gathering place with the help of Chicago Casino Suppliers. Guests could choose from slot machines, baccarat, roulette, and more — all while enjoying costumed performers and a live band.

11. Set Your Team up for Success with a Studio 54 Theme

Studio 54
photographer: Filip Wolak | event planner: Twenty Three Layers (23 Layers) | venue: 214 Lafayette | printing: Bombshell Graphics

New York

Create a nightclub vibe with a Studio 54 team, and boogie down to live music and plenty of disco décor. Event agency Twenty Three Layers (23 Layers) did just that with their custom fabrications that ranged from metallic fringe wall tapestries to luxe velvet seating.

Make sure to check out how custom cocktails were served in glittering disco ball tumblers with disco ball stir sticks for perfectly on-theme sips.

12. Mix & Mingle at a Midnight Circus

Midnight Circus Corporate Halloween Party at the Dupont Building in Miami, Florida
photo courtesy of design & florals: Gilded Group Décor | event planner: The Citadel | venue: The Historic Alfred I. Dupont Building | catering: Constellation Culinary Group

Miami

A circus theme is a great choice for any company looking to incorporate engaging activities into their corporate event. No, we’re not talking about a traditional circus experience (although that’s a great choice for a family-friendly, employee appreciation event). We mean a “dark circus” theme — and that means glamour.

The team at Gilded Group Décor showed off the grand architecture of The Historic Alfred I. Dupont Building to ultimate effect with dramatic red uplighting and one-of-a-kind décor installations, like a miniature raised stage surrounded by a human-sized golden bird cage.

13. “No Duh” You Should Go With a 90s Theme

90's Corporate Summer Picnic
photographer: Meg Sexton | event planner: Glow Events | florist: Duet Botanical Atelier | venue: The Bridgeyard | catering: Foxtail Catering & Events | rentals: Found Rental Co.

Oakland

Decade themes offer the perfect opportunity for costumed attire — and trust us, a fun dress code leads to more selfies, which leads to more posts on social media, which in turn leads to greater brand awareness. 

We love how this 90s-themed corporate event has us nostalgic for boy bands and bright colors. In addition to blow-up lounge seating, punchy balloon backdrops, and a slinky ceiling installation, guests enjoyed on-themed bites from Foxtail Catering & Events. We especially love the passed apps served on a mahjong board.

14. Look to the Future With a SCI-FI Theme

Star Wars-themed Corporate Event at The Fifth Rooftop in Anaheim, California
photographer: Russell Kawaguchi Photography | event agency: Modern Millennial Event Design + Production | design & floral: OC Fleurish | venue: The Fifth Rooftop

Anaheim

In order to ensure a brand stays relevant, business leaders need to look to the future. What better way to encapsulate that type of forward thinking than with a sci-fi party theme?

We appreciate how Modern Millennial Event Design + Production proved a kid-friendly theme like “Star Wars” can still be ultra luxurious with the right event space (think urban rooftop) and minimalist décor moments. See how the lounge seating was kept refined, yet on-theme, with a neutral color palette accented with Star-Wars branded black-and-white throw pillows.

15. Make Your Party Pop With a Pop Art Theme

Pop Art Corporate Holiday Party at The Sacred Space Miami in Miami, Florida
photographer: Agency Earth | venue: The Sacred Space Miami

Miami

Center your theme around an art movement, like Pop Art, for a picture-perfect aesthetic. A transformable event space like The Sacred Space Miami was the ideal place to bring such an immersive party style to life.

See some of our favorite themed décor like the Warhol-inspired catering bar graphics and larger-than-life aerosol cans flanking the colorful DJ booth.


People Also Ask…

Where can I find a corporate event venue?

A great corporate event venue isn’t just a beautiful event space; it’s also a place for building stronger business connections and elevating your brand. Use PartySlate’s curated directory to discover vetted corporate venues. Use the filters to narrow down your search by location, guest count, amenities, and more. 

Before you book your venue, learn more about how to choose a corporate venue — with insider tips from top corporate planners.

Where can I find a corporate planner?

Let a corporate planner handle the planning and execution of your event, so you can focus on doing what you do best: growing your business. Use PartySlate’s curated guide to find the best corporate planners or event agencies. Use the filters to narrow down your search, and look for the “featured” tags to learn more about PartySlate’s top recommendations. 

Where can I find more inspiration for my corporate event?

A successful corporate event fosters connections with engaging activities, immersive décor and plenty of fresh fare to keep the party going. Click below to learn more about what’s trending in the corporate world — and how to elevate your event with all of the right vendors.

16 Corporate Event Trends Companies Should Know for 2024

As greater numbers of employees work from home, shop from home, and socialize from home, in-person gatherings are more important than ever. For corporate entities, there is no substitute for the connection that takes place when shareholders, executives, employees, and consumers come together. Of course, when we say “gathering,” we’re not talking business as usual. This year, corporate events are raising the bar — with employee and consumer satisfaction on the rise, too.

Corporate events span the gamut from experiential brand activations to company-wide summits — and everything in between. While the types of events may vary, the creativity behind the best gatherings is doesn’t. This year, corporate event planners are putting customization and immersion at the forefront of the guest experience. Keep reading to discover 16 corporate event trends to make 2024 the best year yet for growing your business and celebrating your brand’s important milestones.

But First, See if You Can Guess the Trending Elements From This Event

video courtesy of & event agency: Twenty Three Layers (23 Layers)

1. Larger-Than-Life Agendas

Set the agenda for your conference or corporate event right from the start with larger-than-life agendas that double as wall décor. Agendas give guests the opportunity to prepare for the meeting in advance — thereby reducing wasted time and resources. Just remember, every minute saved is one more minute for a chic cocktail hour.

photo courtesy of event agency: Twenty Three Layers (23 Layers)

Double Reinforcement

The Forter Impact Conference brought together digital commerce leaders for a day of learning, networking, and team building. We love how the conference reinforced its vision for the day with a giant entryway agenda as well as paper programs tucked into branded notebooks.

See how event agency Twenty Three Layers (23 Layers) recreated a “customer journey” with hands-on labs, informative panels, and interactive workshops.

AMP + GOOGLE CONFERENCE
photo courtesy of event agency: Twenty Three Layers (23 Layers)

Lounge & Learn

The AMP Annual Meeting & Expo routinely gathers the top molecular professionals in the industry for an action-packed multi-day event. Twenty Three Layers (23 Layers) made sure attendants knew what to expect from the moment they grabbed their first cup of coffee for the day.

Make sure to check out the custom-built café and branded sips. Nothing starts the day quite like a cup of fresh coffee and a set agenda.

2. Earthy Color Palettes

Eco-conscious décor is trending — and with it, color palettes are turning earthy and fresh. This year, we’re all about muted greens and weathered driftwood. Expect plenty of fronds, leafy stalks, and amaranth greens for an all-natural aesthetic.

photographer: Elizabeth Messina | event planner: Merryl Brown Events | venue: Lotusland | rentals: Found Rental Co.

Where the Wild Things Grow

Ganna Walska Lotusland, a non-profit botanical garden located in Montecito, hosted their annual fundraiser amidst the beauty of the great outdoors. Woven chandeliers and earthy décor by Found Rental Co. reinforced the mood set by the dreamy landscape.

See how the custom sips wowed with the same earthy hues and fresh floral accents.

photographer: Lucas Rossi Photography | design & floral: Orange Blossom Special Events | florist: Eddie Zaratsian Lifestyle and Design | caterer: Pausmith Group

Vines, Views & Very Earthy Palettes

Pausmith Group’s launch proved that hospitality always starts with fresh catering — and decorations to match. In addition to the lush tablescapes and signage designed by Eddie Zaratsian Lifestyle and Design, guests enjoyed a diverse menu of handcrafted ricotta ravioli, pan seared branzino, fire-grilled steaks, and more.

See how passed apps and sips of Champagne made the cocktail hour just as delectable.

3. Defining Wide Open Spaces

How can you ensure that your large-scale corporate event still feels intimate? Define wide open spaces, like an industrial loft or an outdoor lawn, with custom-made structures that gently guide guests from one portion of the event to the next. Suddenly, a sprawling space becomes the perfect spot for networking and meaningful conversation.

photo courtesy of event agency: The HighLife Productions

The Definition of a Bold Entry

You can expect handbag designer Rebecca Minkoff to elevate design in all aspects of her life. This influencer dinner in The Hamptons, produced by The HighLife Productions, transformed this beachfront area into a cozy dining experience with a mirrored entryway.

See how glittering disco balls, magenta orchids, and glass string lighting brought a playful vibe to this elevated soirée.

Custom wall cutouts
photographer: Villa Visuals | design & floral: Revelry Event Designers & Shawna Yamamoto | venue: AV Irvine | caterer: 24 Carrots Catering and Events

Custom Wall Cutouts

This colorful corporate event used a custom-made wall to create a defined space for event-goers. We love how each step to the second-level offered a moment for reflection and inspiration.

See how 24 Carrots Catering and Events continued the celebration with Instagram-worthy fare in bright bold colors.

4. Off-the-Wall Wallpaper

This year, drywall isn’t the only place where you’ll find unique wallpaper designs. Corporate event planners are taking this home décor trend one step further and decorating everything from rentals to sweets with unique, colorful patterns.

photographer: Alex Ferreri | event planner: Curate Plan Style | design & floral: 1440 Event Design & Ashley Frye Studio | venue: Chicago Winery

Inspiration Where You’d Least Expect It

Curate Plan Style found inspiration for PartySlate’s “Gathered in the Galapagos” event in the most unlikely place: Chicago Winery’s private restrooms. The bathroom’s abstract wallpaper influenced the celebration’s tropical motif — from the circular bar to the custom photo op.

See how 1440 Event Design perfected the verdant vibe with lush greenery, rich velvets, and deep gold tones.

photographer: Whitney and Matsaya | design & floral: Baciare Events & Sweet Talk Floral & Ashley Elaine Events, Boston, Massachusetts | venue: Mandarin Oriental, Boston

A Sweet Take on Traditional Wallpaper

Mandarin Oriental, Boston set the scene for a charming corporate garden party attended by the WIPA Boston Chapter. A custom cutout covered in flamingo print brought a playful vibe to the sophisticated gathering, while patterned icing kept the dessert as fashionable as a Boston penthouse. 

See how textured table linen and velvet seating perfected the fun and flirty color scheme.

5. Eco-Conscious Décor Elements

Out of all the corporate trends to take over 2024, we are the most excited about this one. Customers and clients are concerned about their ecological footprints — and businesses are choosing to prioritize sustainable business practices as a result. Recycling and reusing event decorations are just one step in the right direction. Companies are also opting for sustainably-made décor that embraces environmentally-friendly practices right from the start. The result is a happier planet — one trend that we hope never goes out of fashion.

PartySlate Community Gathering at The Richland in Orange, California
photographer: Chris J. Evans International | design & floral: Rebelle Fleurs Event Design | venue: The Richland

Eco-Conscious Candles Light the Way

This PartySlate community gathering at The Richland put as much emphasis on the environment as networking. Vogue Candles contributed to the elegant garden aesthetic with plant-based, sustainable candle designs.

See if you can spot another corporate trend at this chic dinner party. We’ll give you a hint: Check out the botanical wallpaper designs.

photographer: Ricky Rodriguez Photography | planner: AE Events | design & floral: Bloom 52 | venue: SoWa Power Station | catering & beverage: The Catered Affair | repurposed florals: Reflower Project

Repurposed Blooms

What’s even better than stunning floral installations at your corporate event? How about donating all of the floral décor after the celebration?

We love how Reflower Project was on-site to deliver gorgeous florals by Bloom 52 to community centers throughout Boston. Sometimes, beauty and good deeds go hand-in-hand.

6. Two Dimensional Designs

This fun designer trend is making its mark on everything from kids’ birthday parties to corporate events. Inspired by two-dimensional comic book art, these simple designs bring an element of storytelling to your celebration. We especially love how the combination of 2D and 3D designs add https://www.attentivethread.com/2023worldtourtexture and depth — turning static moments into stimulating photo ops.

Attentive Mobile Thread
photo courtesy of event agency: Twenty Three Layers (23 Layers)

Dining the 2D Way

This immersive conference by Attentive Mobile kept guests engaged with inspirational keynote speakers, structured roundtable discussions, customer panels, and plenty of delicious bites to fuel the activity. 

Twenty Three Layers (23 Layers) made sure attendees had a bright and cheerful place to connect over a cup of coffee. See how the branded stir sticks boasted the same 2D design style.

Black & White Event at the Glass House Chelsea in New York, New York
photographer: Aida Malik Photography | design & floral: Oda Creative & Pretty Posh Events | venue: Glasshouse Chelsea

The Apprentice Shop

Pretty Posh Events and Oda Creative incorporated chic black and white designs throughout this glamorous company gathering. We especially love how the custom “Apprentice Holiday Shop” turned an ordinary swag station into a charming photo op.

See some of our other favorite black and white details like the modern tablescapes and sleek Champagne wall.

7. Power Petals

Oversized faux florals are taking over the fashion world, and corporate event planners are taking note. Power petals turn entryways and corridors into can’t-miss focal points — and the perfect place to pose for a selfie or professional photo.

PartySlate End of Summer Soirée at the Waldorf Astoria Beverly Hills in Beverly Hills, California
photographer: Chris J. Evans International | event planner: Nick Gentile Events & Weddings | design & floral: Eddie Zaratsian Lifestyle and Design | venue: Waldorf Astoria Beverly Hills

Leave it to the Lilies

Faux lilies framed the entryway to  Waldorf Astoria Beverly Hills’s Astor Ballroom at PartySlate’s “End of Summer Soirée,” marking the transition to an evening of riveting entertainment and summery décor.

See how Nick Gentile Events & Weddings and Eddie Zaratsian Lifestyle and Design teamed up to create a progressive experience that ended with rooftop cocktails and epic views.

photographer: Genevieve de Manio Photography | event planner: Rachel Behar Events | design & floral: TPD Design House & Wedded Events | venue: 74Wythe

Fashionable Fronds

PartySlate’s “Sweet Summer Social” at 74Wythe captured the bright hues of late summer with playful fronds found on the invitations, dance floor, bar area, and more. Towering frond sculptures flanked the bar area, DJ booth, and photo ops, as well.

See how Rachel Behar Events and Wedded Events teamed up to curate a fun summer vibe from start to finish. We especially love the acrylic cocktail tables filled with pink beach balls.

8. Neon Lights With Lush Florals

Neon lights and bright florals mix modern and lush décor elements for a glam aesthetic. Of course, we’re not talking about ordinary neon lights. This year, we’re obsessed with abstract lighting installations that wind and curve like growing greenery.

Summer hues shine bright
photographer: Dennis Lee Photography | event planner: Ladidadi Events & Incentives | design & floral: HMR Designs | venue: RPM Seafood | RPM Events & The Northman & Flight Club

Summer Hues Shine Bright

Ladidadi Events & Incentives planned this company’s all-hands summer meeting with interactive team building activities and plenty of branded moments.

Neon signage is a clever way to shine a light on your company’s logo. The creativity doesn’t have to stop there, however. We love how these abstract neon lights follow the contours of lanterns and palm leaves for a fresh take on summer foliage.

photo courtesy of design & floral: B Floral Event Design and Production

Light Up the Night

You can expect lighting to always be prioritized at the annual Clamshell Foundation Firework Show, a three-decade-long tradition in East Hampton. B Floral Event Design and Production brought the fireworks down to ground level with abstract neon lighting and a starburst of fronds and tendrils.

9. Outdoors In & Indoors Out

Inside-out designs give guests a chance to indulge in the best of both worlds: indoor and outdoor settings. Whether you choose to bring the garden inside, or the living room to the rooftop, you’ll find that the best designs are always the unexpected.

Glamorous and Tropical Immersive Product Launch Party for St. Ive's in New York, New York
photographer: Pearcey Propper | design & floral: OCNY Production

Garden Grandeur (& Fully Weatherproof)

This St. Ive’s product launch, designed by OCNY Production, brought the garden indoors for a lush, weatherproof celebration. The company’s signature Apricot Scrub hung like leaves from potted trees, while grassy floors and projection mapping immersed guests in the great outdoors.

Make sure to check out how the chic upstairs lounge area continued the bright color palette with towering floor lamps and cozy throw pillows.

Prose Launch at Melrose Place LA
photographer: Jorge Meza Photography | event planner: Wife of the Party | Florist: Peony secret | venue: Melrose Place LA

Rooftop Vibes Get Cozy

Prose launched their new hair products to a standing ovation at this rooftop soirée planned by Wife of the Party. A covered lounge area, complete with an elegant chandelier and wall art, ensured that guests stayed cozy.

See how florals and greenery reinforced the company’s commitment to natural ingredients, as well.

10. Surprise & Delight Sips

Reinvent what it means to wait in line with interactive bar sips. Guests will love the opportunity to knock for tequila or ring for Champagne. Just make sure you work with a professional bar service for beverages that are as tasty as they are beautiful.

photo courtesy of design & floral: Avant Garden Floral + Home | design & floral: Social Llama Events

Knock for Tequila

Social Llama Events and Avant Garden Floral + Home brought Vestals Catering’s 15th-anniversary party to life with plenty of delicious sips and bites. We especially love the “Knock for Tequila” station. Of course, the QR code stir sticks were just as delightful.

See how a colorful LED-lit dance floor, branded merch stop, and delicious catering (did someone say personal-sized pizzas?) made this anniversary as memorable as can be.

photographer: Katherine and Tyler Wedding Imagery + Films | design & floral: Passera Events & Willow Event Designs | venue: Festival Hall

Ring for Champagne

PartySlate hosted this French-influenced seaside affair at Festival Hall to great acclaim. Guests loved ringing a bell for a glass of Champagne, delivered by Cocktails & Beverage Catering, before indulging in a night of connection and celebration.

See how Willow Event Designs captured a French garden aesthetic with fresh foliage and plenty of suspended greenery.

11. Sliders Double Down as Décor

It’s official: dinner is décor. Match the sliders to your party’s color palette for the most Instagrammable bites. For a branded moment, serve your sliders in custom packaging. Guests will appreciate finger food without the mess.

photographer: Shaimma Photography | design & floral: Events by Picnics In The City | caterer: Hedrick’s Catering & Events

A Hole in One Presentation

Hillwood celebrated their grand opening with a Masters-themed event, planned by Events by Picnics In The City. With a summery green color palette, the celebration evoked the relaxation of an 18-hole golf course.

We especially love how Hedrick’s Catering & Events’ sliders featured bright green buns to match the green backdrops, balloon installations, and mini golf simulators.

photo courtesy of event planner: Events by Picnics In The City | venue: Z on 23 rooftop

Love Is in the Air

Events by Picnics In The City and Hedrick’s Catering & Events teamed up again to wow with this self love-themed pop-up station in Houston. Pink sliders perfectly coordinated with the red floral backdrops and scarlet balloon installations.

See how the love continued with branded sweets, cocktails, and a hip DJ booth.

12. From Farm to Finger Food

The corporate world is taking a fresh approach to crudité, and we couldn’t be more pleased. While farm-to-table dinners have increased in popularity over the past decade, finger foods have often been overlooked. Now, passed apps are going green — so you can eat and mingle while making the earth a happier place.

Beefsteak Relaunch Party in Washington, D.C.
photographer: Rey Lopez | event planner: LeFeast | design & floral: Ed Libby Events

Passed Apps Pass the Taste Test

The Beefsteak Relaunch Party, planned by LeFeast and designed by Ed Libby Events, paired fresh fare with stunning décor. We adore the customized Beefsteak market cart and delicious crudité cups.

Make sure to check out the lush ceiling installation of fresh greenery and ripened tomatoes.

photographer: Genevieve de Manio Photography | event planner: Rachel Behar Events | design & floral: TPD Design House & Wedded Events | venue: 74Wythe | catering: Deborah Miller Catering & Events

What’s better than traditional crudités? How about a living garden. Deborah Miller Catering & Events let guests “dig” and “replant” their own organic veggies from planter boxes for a fun and immersive dining experience. 

See how the party décor, designed by Wedded Events, was just as lush

13. Experiential Entrances

The moment that guests enter your corporate event should be a moment worth remembering. While we love how décor can elevate any doorway, experiential entrances create immersive experiences — and turn crossing a threshold into an extraordinary act of connection and celebration.

PartySlate Miami Comes Together to Explore, Connect, Celebrate & Grow
photographer: Shauna and Jordon | design & floral: Gilded Group Décor | event producers & favors: Chris Weinberg Events | venue: The Sacred Space Miami

Transformation, Connection, Growth

Event tastemakers were given a key to enter The Sacred Space Miami through the door of their choice: transformation, connection, or growth.

See how event planner Chris Weinberg Events and creative director Gilded Group Décor kept the celebration going with one experiential moment after another. Plus, see if you can guess which children’s book inspired this unique party theme.

Photographer: Afrik Armando | Design & Floral: jesGORDON | properFUN & Jen Gould Event Design | Venue: Lavan 641 Midtown

Enter & Pose

The welcome party for PartySlate’s exclusive two-day event, held at Lavan 641 Midtown, wowed guests right from the start. Costumed greeters whisked guests through an LED entryway — after stopping to strike a quick pose, of course.

See how the party continued with more creative designs from event planner jesGORDON | properFUN and décor team Jen Gould Event Design. We especially love the 145-degrees of seamless projection mapping.

14. Costumed Performers as Décor

We’re not talking about costumed performers as entertainment; we mean straight up décor. Living, breathing models bring a dynamic element to static photo ops and immerse guests into the party theme. Keep reading to see how.

Sama Eyewear Product Launch in New York, New York
photographer: Pearcey Propper | design & floral: OCNY Production

To See or Not to See

OCNY Production designed this stunning Sama Eyewear product launch with beautiful décor and a sense of humor. We love how models posed with jeweled masks while guests enjoyed an array of chic eyeglass designs and dramatic views.

Make sure to also check out the furnishings by Taylor Creative Inc. Business casual meets New York penthouse — and the result is pure sophistication

Photographer: Afrik Armando | Design & Floral: jesGORDON | properFUN & Jen Gould Event Design & American Foliage & Design Group | Venue: Hall des Lumières

Baby, You’re a Firework

The closing cocktail party for PartySlate’s two-day exclusive event ended with a bang — and firework headdresses. Jordan Kahn Music Company evoked celebratory rockets and sparklers with caps of colorful florals that burst into feathery fronds.

Check out how the good times continued with a portrait photo booth by Illuminate – by Theo Milo.

15. Experiential Workshops & Activations

Corporate events are all about bringing people together — be it employees, consumers, shareholders, or thought leaders. Networking over a cocktail hour is great, but experiential workshops and activations give guests the chance to work together for the common good. Party hosts can even use this team building activity to give back to their communities.

Aspen X Scentex Design Your Diffuser Workshop
photographer: Jenna Noelle Creative, LLC | venue: Aspen Street Lodge | scent workshop: Scentex

Time to Smell the Roses

At this experiential event, Scentex taught guests how to combine top, middle and base notes to create their own custom reed diffuser. Best of all, they were invited to take home their own signature scent for a thoughtful party favor.

See how charcuterie and sweets kept guests satiated between sniffs.

Delightful Corporate Event in Cambridge, Massachusetts
photographer: Flavio D Photography | design & floral: AE Events

Go Green, Give Back

AE Events planned CX Summer Nights, a free concert series in Cambridge, with live entertainment and local food vendors.

We love how a roaming greenhouse from Cityscapes was on hand to raise funds for important local charities through the power of greenery.

16. Virtual Photo Booths

Virtual photo booths reimagine event photography. Angela Meggs, President of Angie D Entertainment LLC, describes this new phenomenon: “Our virtual photo booth is an online webpage, accessed through a smartphone or device, that allows guests at any event to take timed selfies, use digital props, virtual magic backgrounds, and even pose with friends in virtual group photos – from anywhere! A virtual booth allows you to engage guests with creative experiences and receive the digital image immediately to share on social media. This is different from event photography, which usually releases photos in batches or galleries after the event. A virtual booth can impact event trending, brand awareness, market outreach, and data collection.”

Virtual photo booth at Maryland Jockey Club’s College Day Party.
photo courtesy of & entertainment: Angie D Entertainment LLC

A Winning Ticket

Students from all over Virginia, Maryland, and the District of Columbia were invited to the Maryland Jockey Club’s College Day Party for a chance to win scholarships from multiple corporate sponsors. Angie D Entertainment LLC provided a virtual photo booth where participants were “presented with a consistent and visually appealing color scheme that was incorporated into all aspects of the event,” according to Meggs.

“The booth also featured Scratch’n Win, a game that allowed attendees to rub their cell phone screens and find out if they won a prize.”


People Also Ask…

Where can I find a corporate event planner?

We always recommend hiring a corporate event planner before checking off any other item on your planning to-do list. A full-service planner is more than a coordinator; they are the visionary behind your celebration. Additionally, they can help with everything from organizing your guest list and securing your vendor team to creating perfectly branded moments that elevate your business.

PartySlate makes finding a corporate event planner or event agency easy with our curated directories. Click the guides below to find your ideal fit. From there, use the filters to narrow your search by location, services, and more. If you see a vendor that you like, make sure to click into their PartySlate profile to learn more about their business and see real examples of their work. You can then reach out through the directory or their PartySlate profile.

Where can I find a corporate event venue?

Once you’ve found your event planner, it’s time to narrow down your venue choice. You’ll want to consider your budget, amenity needs, guest count range, and so much more — and read our how-to guide on finding the perfect corporate event venue.

Head to PartySlate’s curated directory to find the best corporate event venue in your chosen locale. Use the filters to narrow your search by location, guest count, venue type, and more. Look for the “featured” tags, and learn more about PartySlate’s top recommendations by clicking into a venue’s PartySlate profile. You can reach out from there or through the directory for seamless communication.

Where can I find more corporate event inspiration?

PartySlate is your go-to resource for finding the best event inspiration. Click on the guides below for some our favorite corporate event ideas for summits, brand activations, business anniversary parties, and other corporate functions. 

Top Planners Share How to Choose a Corporate Event Venue

A great celebration starts with a great venue. Finding the perfect corporate event venue is an important, yet challenging, step on any party host’s to-do list. Luckily, PartySlate reached out to some of the best corporate event planners and event agencies in the industry to learn how they scope venues for their clients. 

So much goes into choosing the ideal venue for a corporate event — be it a brand activation, company summit, or holiday party. From allocating your budget to knowing the right questions to ask, our expert planners share their insider tips for finding the perfect event space.

Keep reading to learn the ins and outs of selecting a corporate event venue. In nine simple steps, you’ll discover how to navigate this essential checklist item — and see why it’s important to enlist the help of a talented planner or event agency. With PartySlate, finding the right venue — and planner — has never been easier.

But First, See How TYGER Productions Transformed Hojoko for PartySlate’s Boston Launch Party

videographer: StopGoLove | planner: Mavinhouse | design: TYGER Productions | venue: Hojoko

1. Allocate a Portion of Your Budget for Venue Fees

photographer: Russell Kawaguchi Photography | event agency: Modern Millennial Event Design + Production | floral: OC Fleurish | venue: The Fifth Rooftop

Before you begin your venue search, it’s important to create a general budget breakdown. From there, you will want to determine how much of your budget will be allocated to venue costs. Brittney Reilly and Sarah Meierhoefer, Co-Founders of Modern Millennial Event Design + Production, advise party hosts to be aware of venue rental fees from the start.

“Venues without in-house catering will charge a venue rental fee — whether it’s a flat fee, half day/full day fee, or hourly fee,” the team tells us. “Venues with in-house catering may operate on a food and beverage minimum and also charge a venue rental fee. It’s important to be mindful of the rental fees to make sure you can afford the other items to bring your event vision to life.”

The team also cautions party hosts to ask what a venue’s rental fee includes. Fees which include “basic rental items like tables, chairs, and linen,” will save on décor costs, freeing up a portion of your overall budget.

Make sure to work with your corporate event planner or event agency to create a budget before starting your venue search. This upfront work will save you time, headaches, and unforeseen costs down the road.

2. Be Aware of Hidden & Extra Costs

Avoid surprise fees and bloated budgets by determining hidden venue costs in advance. The team at Modern Millennial Event Design + Production tells us, “We highly recommend asking your quotes to include tax, service fees, delivery/strike fees, labor fees, requested gratuities, and any additional fees they may have. It’s also good to clarify which fees incur taxes. For example, some venues charge tax and gratuity on venue fees and others do not.

“That way there are no surprise costs when the time comes to start contracting, or even at the end of your event when you receive a final bill,” the team explains.

Jessica Boskoff, Founder & CEO of Twenty Three Layers (23 Layers), also advises hosts to inquire about “other ancillary costs such as building wifi, freight costs, and additional operational fees.”

3. Know Your Guest Count Range

photo courtesy of & event agency: Overland Entertainment | venue: Liberty State Park

The team at Modern Millennial Event Design + Production suggests knowing your general guest count range before selecting your venue. “Each venue has a maximum capacity,” they explain. “As long as you are not over the maximum capacity of your venue, it should be fine that your guest count changes after booking the venue.”

You will also want to consider the event flow of any given venue to accommodate your guest count. Ask yourself, does the venue allow for easy mingling and engagement? For example, you may want to provide entertainment in one room while simultaneously offering a quieter space for networking. Additionally, if you’re hosting a corporate event outdoors, can your venue make a last minute accommodation for any inclement weather?

4. Be Flexible With Your Event Date

photo courtesy of & planner: Hollywood POP Gallery | venue: Viceroy Chicago

As long as you can be flexible with your event date, you are more likely to secure your top venue choice. Many venues book up to over a year in advance, so flexibility is always advantageous. 

Flexibility may also save on budget costs. “Keep in mind that most venues have a weekday rate and weekend rate,” the team at Modern Millennial Event Design + Production shares. “They may also have an in-season and off-season rate, as well.” That being said, “a date does help provide the most accurate quote for the venue fee and food and beverage minimum,” so hold off on setting your budget allocation in stone at the beginning of the planning process.

5. Keep Location Top of Mind

photographer: Scott Clark Photo | event agency: Twenty Three Layers (23 Layers) | rentals: Taylor Creative Inc. | venue: Spring Studios

“Location plays a huge role in selecting a venue,” the team at Modern Millennial Event Design + Production tell us. They remind party hosts to narrow down what’s most important to them: “A view? A central area to allow people to easily gather? A destination to provide more of a vacation experience? You should ask these questions as you’re building your event vision to be sure you are reaching out to venues that best meet your criteria,” the team says.

The team shares that one of their recent clients “wanted a destination that was close to their headquarters, but still felt like a ‘retreat’ location.” The add, “We ended up holding the program at Laguna Cliffs Resort & Spa in Dana Point to provide the vacation ambiance while staying close to company headquarters in Aliso Viejo. Check out the Orange County-themed welcome reception and seated dinner for an inside look. 

photographer: Sweet M Photography | event agency: Modern Millennial Event Design + Production | floral: OC Fleurish | venue: Laguna Cliffs Marriott Resort & Spa

Lastly, don’t forget to consider how seasonality and weather will affect your location. For example, if you choose to host a corporate event in the middle of a Chicago winter, you’ll want to make sure you have an indoor venue or glass-enclosed space.

6. Prepare for Your Venue Walk-Through

photographer: Allegro Photography | planner: AE Events | venue: JW Marriott Phoenix Desert Ridge Resort & Spa

We always say that a great planner takes the stress out of the planning process. Brett Galley, Owner & Director of Special Events of Hollywood POP Gallery, does just that by familiarizing himself with the venue before meeting with the client. “Our team likes to receive a floor plan and all the specs — so during the walk through, we can best describe the vision that will pertain to this specific event.” 

Ty Kuppig, Founder & Creative Director of TYGER Productions, approaches a venue walk-through with the same level of groundwork. “I always prepare myself for a walk-through with as much background information as possible — including blank floor plans with measurements to sketch on during my visit, photos of past events showing a range of what has been done (and what has not), and a project brief with key details of our event to discuss with the venue.” See how TYGER Productions utilized the structural pillars of Boston Public Library to create seamless (and visually pleasing) seating arrangements at this sophisticated corporate dinner.

photographer: Matt Teuten | planning & design: TYGER | Event Design + Production | venue: Boston Public Library | caterer: The Catered Affair

Boskoff of Twenty Three Layers (23 Layers) believes in doing the first walk-through without the client. In addition to reviewing floor plans, she brings a list of important questions to ask (keep reading for further insight), and last but not least — a trusted measuring tape.

As a party host, you too can do an initial walk-through without ever leaving your couch. Look up a potential venue on PartySlate to see how other real events have used the space. Make sure to save your favorite photos to an Idea Slate to later share with your planner.

Once your planner has done the initial walk-through, it’s time to accompany them for the next round of visits. Galley advises, “The key decision makers on the client’s corporate team, plus the designers and coordinators, should walk through along with the venue manager to ensure an accurate idea of what all is allowed and how to best utilize the space for maximum effect.” 

From there, “If the venue has already been locked in, and a client walk-through has been done, your core vendors should join on an internal walk-through so you are able to run them through the space and talk about red flags or questions, which will, in turn, provide you with a more accurate budget and scope,” Boskoff adds.

7. Ask the Right Questions

photographer: Binita Patel | design: TYGER | Event Design + Production | venue & caterer: The Langham, Boston

Before your walk-through with the venue manager, prepare a list of important questions. It’s easy to forget a question or two during a venue tour, so make sure to write down your list. Kuppig of TYGER Productions shares his list of must-ask topics to broach:

  • Load In: What is the earliest we can access the venue?
  • Load Out: Does load out need to happen immediately following the event (overnight) or may our team load-out the following morning?
  • Power: How many circuits can the venue provide? (Note: This will be particularly important related to AV and catering needs.)
  • Loading Dock: What are the hours of access? What is the max truck size/height? What is the path from the loading dock to the space? (Note: Always review and measure elevators as those can limit what can be brought in.)
  • Special Restrictions: Are there any unusual restrictions specific to the venue?
  • Exclusive Vendors: Are there any exclusive vendors that the venue requires us to work with?  (Note: Common examples are catering, AV, or valet.)
  • Favorite & Preferred Vendors: Are there preferred vendors that the venues suggest and have trusted relationships with?
  • Parking: What are parking options for trucks? What are parking options for guests? If guest parking is in a garage, can we buy out spots in advance?
  • Live Flame Versus LED: Does the venue allow live flame, or is LED required? 

Galley of Hollywood POP Gallery also suggests asking about arrival times for vendors and whether there will be any “an additional charge for early load-in and set up?” He also recommends that party hosts inquire about the overall capacity (as discussed above). Lastly, he emphasizes inquiring about special restrictions. “What are the do’s and don’ts while utilizing their venue?”

Remember, if you hire a skilled corporate planner, you can leave all of these questions up to them. Utilize our curated corporate planner directory to find the perfect fit.

Of course, a corporate event is far more than the sum of its logistics. Boskoff of Twenty Three Layers (23 Layers) reveals her team’s favorite question to ask: “What can we brand!?” Check out our favorite event branding ideas for a successful corporate event. You can also see how the team at Twenty Three Layers (23 Layers) reinforced a positive company culture at Slack’s summer employee party with branded lawn games, signage, and refreshing summer sips. 

photographer: Filip Wolak | event agency: Twenty Three Layers (23 Layers) | venue: The William Vale

8. Determine Any AV & Amenities Needs 

photographer: Natasha Moustache | planning & design: TYGER | Event Design + Production | venue: Institute of Contemporary Art Boston | caterer: The Catered Affair

The type of venue you choose will largely determine which kind of AV capabilities and amenities are available. “Having baseline AV capabilities in-house is a plus, although not always available, especially if you are working in raw spaces with no infrastructure,” Boskoff of Twenty Three Layers (23 Layers) explains. “But a good sound system, lighting, and projector definitely help. As for other amenities — having nice bathrooms and a large freight elevator are always a bonus!”

Remember, any AV equipment that you have to bring in may add to your overall budget. Knowing that, Kuppig of TYGER Productions shares, “High-quality sound systems with capabilities for multiple wireless mics is a big plus. Large format projection screens or LED walls are also great selling points. Dimmers on all existing lighting are also very important.”

With all of this in mind, you may want to consider what Galley calls “built for the corporate conference-style venues.” He explains, “If you go to The Glasshouse in NYC, you automatically walk into a state-of-the-art facility with high-tech screens, sound, and lighting.” See how Galley utilized this venue to plan an off-site conference that wowed with LED furniture, virtual reality games, and branded décor.

photographer: Karlie Louise & Siobhan Stanton | planning & design: Hollywood POP Gallery | florals: Carolyn Dempsey Design | venue: The Glasshouse | swag: TPD Design House | rentals: Party Rental Ltd.

“In house venues often have a staff member who can handle the AV needs of events on their own,” Galley explains. “For an additional cost, at other locations like The Plaza New York, we must work with their in-house AV company, which is Bentley Meeker, who is a top-of-the-line AV company.” He adds, “Outside AV companies may also have connections or resources to be able to bring in specialists to fill technical roles within your event, such as a highly experienced audio engineer.”

9. Review ADA Access

“ADA (American Disability Act) access should always be discussed with a venue prior to booking,” Kuppig of TYGER Productions tells us. You want to ensure that all guests are not only able to access the building, but also able to enjoy the event to its fullest. Kuppig says, “We always review the ADA path — is the entry path the same or different? If different, how can we create an equally elevated experience for entry.” 

Hiring a trusted corporate event planner or agency is critical in this regard. Galley of Hollywood POP Gallery shares, “As the producer of the event, it is our job to write a list of all questions to determine if this venue is the correct fit for our client’s vision. This includes accessibility.”

While most venues are ADA-compliant, Boskoff of Twenty Three Layers (23 Layers) recommends choosing a venue “on street level and/or just one floor” to ensure seamless accommodations for all guests.


People Also Ask…

Where can I find a corporate event venue?

Now that you know how to choose the right venue, it’s time to assemble a potential venue list with the help of a corporate planner (keep scrolling to learn more about finding the perfect planner). Click the button below to browse our curated list of corporate venues. Look to the “featured” venues for PartySlate’s top picks. 

If you see a venue you like, make sure to click into their PartySlate profile to see how real corporate events utilized the space. Don’t forget, you can reach out to a potential venue straight from the directory. Lastly, you can browse some of our favorite corporate event venues by city:

Where can I find a corporate event planner or event agency?

We always recommend hiring a corporate event planner or event agency before you start the planning process. Your planner will guide you in everything from vision to execution. Planners not only take the stress out of the planning process, they can save you money in the long run by avoiding common rookie mistakes such as coming unprepared to a venue walk-through.

Click the buttons below to browse our curated list of expert event planners and agencies. Make sure to click into a potential planner’s PartySlate profile to see real examples of their work and learn more about their business. If you see a planner you like, you can reach out through the directory. You can also contact our contributing panel below.

Consider Our Expert Planner Contributors 

What should be included in a corporate event?

While corporate events will differ based on their purpose and target audience, all great celebrations include a few key components:

Remember, the best corporate events bring people together — be it a corporate summit, experiential activation, or company party. See how Hollywood POP Gallery planned the perfect family corporate picnic with engaging activities, delectable barbecue, and photo-worthy swag.

photo courtesy of, planner & desing: Hollywood POP Gallery | venue: Audubon Greenwich | rentals: Party Rental Ltd.

Where can I find more corporate event inspiration?

PartySlate is your go-to resource for event inspiration — including wow-worthy corporate event ideas. Click below on the following guides to maximize your brand’s reach with the latest trends and classic event ideas. With PartySlate, planning a corporate event has never been easier.

13 Company Summer Party Ideas for Connection & Collaboration

Kids might be out of school for the summer, but most adults find themselves working hard all year-round. Luckily, summer is the perfect time for a warm weather bash. We’ve rounded up our favorite company summer party ideas, from real corporate events found on PartySlate.

Whether you’re hosting an employee party, corporate summit, or experiential activation, you’ll find the best corporate summer party ideas for a successful soirée. It’s time to step out of the office and into the sun with refreshing sips, bold color palettes, and our favorite outdoor activities. Plus, you’ll find the talented corporate planners and vendors behind each celebration — so you can begin to assemble your corporate event team with the click of a button. PartySlate makes the planning process easy, so you can enjoy summer to its fullest.

1. Bright & Bold Summer Hues

Come summertime, nature is in its zenith. Trees boast lush, verdant leaves. Flowers dazzle with one bright hue after another. Take your cues from the season’s color palette, and embrace a bright and bold color scheme for your own corporate soirée. Incorporate bright florals, vibrant uplighting, and vivid rentals (like these pink-frosted donut-shaped floaties) to make your party pop. 

Pro Tip: Create your own mood board by saving your favorite photos to an Idea Slate. Just click on the image to see the celebration’s event album in full. From there, click on the heart at the top right corner of your favorite photos. 

COLORFUL AND VIBRANT CORPORATE DINNER PARTY AT PROJECT FARMHOUSE IN NEW YORK, NEW YORK

photo courtesy of & posted by: KALON Event + Food Design

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Jockey x Victoria Arlen Launch Party

photo courtesy of & posted by: Kristin Banta Events

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Saratoga Wine & Food Festival

photo courtesy of & posted by: Colin Cowie Lifestyle

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2. Party Themes for the Win

A great party starts with a great party theme — regardless of the season. Consider a party theme, like this neon cactus-inspired bash, that lets you play with bright summer hues. Of course, even a sci-fi theme can exude luxury with a chic rooftop space and refined details.

Pro Tip: Find the perfect party theme with The Best Party Themes [Resource & Guide].

Neon Cactus décor for company summer party ideas.

photo courtesy of & posted by: Eight One Events

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Star Wars-themed Corporate Event at The Fifth Rooftop in Anaheim, California

photographer: Russell Kawaguchi Photography | posted by: Modern Millennial Event Design + Production

Star Wars-themed Corporate Event at The Fifth Rooftop in Anaheim, California
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3. Punchy Florals That Pop

If April showers bring May flowers, then June brings a whole lot more. In the natural world, florals are a summer staple — and the perfect décor choice for a summer fête. Lean into blooms that offer a variety of bright hues like mums, anemones, and zinnias. Make sure to supplement your floral installations with plenty of fresh greenery, as well.

Pro Tip: Use PartySlate to find a talented florist near you.

4. Playful Beach Ball Décor

You heard it here first: Ball pits aren’t just for kids. Incorporate a colorful ball pit, accented with summery beach balls, into your corporate event. Not only will guests love the eclectic décor choice, they’ll also appreciate the opportunity for a one-of-a-kind photo op. 

Pro Tip: Use PartySlate to find a rental company near you.

PartySlate Atlanta Launch Party

photographer: Rebecca Marie Photography | posted by: PartySlate

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Sunny Outdoor Kid's Birthday Party at a Private Residence in Los Angeles, California

photographer: Alyssa Hunter Photography | posted by: the Siren & Co.

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Howard Johnson Pop-Up Experience

photo courtesy of & posted by: Level Events

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5. Poolside Soirée

Nothing says “summer” like a pool party. Add a pop of color to your corporate event with fun floaties (and a beach ball or two, of course). For a more sophisticated event, use muted décor like white blooms, candlelight, or fairy lights.

Pro Tip: Use PartySlate to find the perfect outdoor venue for your summer bash.

6. Al Fresco Dining By Day or Night

If you live in Chicago like many on the PartySlate team, you know how crucial it is to take advantage of the fleeting summer weather. Make the most of the summer days (and nights) with an outdoor corporate event — complete with al fresco dining.

Pro Tip: Hire a design and floral company to curate the perfect tablescape, as well Instagram-worthy décor like tenting, signage, and balloon accents. 

Dreamy Summer Luncheon at Stone Mountain Estates in Calabasas, CA

photographer: Susie and Will | posted by: XO Bloom

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Rebecca Minkoff Summer Party

photo courtesy of & posted by: The HighLife Productions

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Crypto Company Annual Offsite In Oahu, Hawaii

photographer: Pacific Dream Photography | posted by: Ladidadi Events & Incentives

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7. Fresh Summer Fare

Enjoy fresh summer produce with the help of a top-notch caterer. Look to a caterer that values presentation as much as flavor. Whether you opt for a sit-down meal, passed apps, or a laidback snack station, your guests will appreciate the delectable bites.

Pro Tip: Use PartySlate to find a top caterer for your summer corporate event.

Livin' La Vida Boka, Summer Kick-Off at Chicago Illuminating Company in Chicago, IL

photographer: Averyhouse | posted by: Boka Catering Group

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Summer Corporate Event at The Malibu Cafe in Malibu, California

photographer: Sean Daniels | posted by: We Crush Events

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Conference Direct Summit

photo courtesy of & posted by: Wolfgang Puck Catering – Los Angeles

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8. Summer Sips With Style

Cool off with refreshing summer spritzes, bubbly, and custom cocktails. Elevate your beverage service with custom-print trays, matching serving attire, and immersive sip stations. There’s so much to toast come summertime — so make sure you also offer mocktails for those who prefer not to imbibe.

Pro Tip: Use PartySlate to find bar services and mixologists near you.

Ninth Annual Veuve Clicquot Polo Classic

photographer: Getty Images | posted by: Revelry Event Designers

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Group M Block Party

photographer: Filip Wolak | posted by: Twenty Three Layers (23 Layers)

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7th Annual Paddle & Party for Pink

photographer: Travis Magee Photography | posted by: Colin Cowie Lifestyle

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9. Bar Setups for a Summer Bash

Opt for a beverage truck or stationary bar area for a fun photo op and engaging décor moment. Bar setups are also a great opportunity to feature your brand or company color palette. We recommend pairing your bar area with tray service to avoid long lines and missed networking opportunities.

Pro Tip: Find even more bar ideas and inspiration in PartySlate’s “Corporate Idea Gallery.”

Slack Summer Party, corporate summer party ideas

photographer: Filip Wolak | posted by: Twenty Three Layers (23 Layers)

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Serena & Lily Inspired Corporate Summer Party on the Beach in Santa Monica

photographer: Hazelnut Photography | posted by: Bob Gail Events

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Western Ave Trailer Bar by 1440 Event Design

photo courtesy of & posted by: 1440 Event Design

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Cincoro Tequila Brand Activation at Encore Casino in Everett, Massachusetts

photo courtesy of & posted by: TYGER | Event Design + Production

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10. Sunny Spots to Network

Communication and collaboration benefit any company, so make sure you offer a designated area for thoughtful conversations. Consider using throw pillows for a branding moment or a stylish backdrop for the perfect photo op.

Pro Tip: Explore other curated lounge areas from real corporate events on PartySlate.

Kosas Hot Looks Cool Temps Event

photographer: Clark Studio | posted by: Sterling Social Events & Experiences

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The Walt Disney Company Emmys Party at Otium in Los Angeles, California

photo courtesy of & posted by: Sterling Engagements

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11. Playful Photo Ops

Corporate events are an extension of your marketing strategy. Make sure your brand stays top of mind with fun photo ops that guests will share on social media. Don’t forget to encourage guests to share a branded hashtag when posting on their private accounts.

Pro Tip: Use PartySlate to find a talented photographer to capture all of your favorite moments.

Summer Corporate Event

photo courtesy of & posted by: PhotoBohemia

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Santa Monica Pier Summer Corporate Event

photo courtesy of & posted by: PhotoBohemia

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12. Engaging Summer Entertainment

Keep your guests engaged from the moment they walk in the door with riveting entertainment acts. Entertainment is also a great way to segment your celebration — creating rotating opportunities for networking, learning, team-building, and pure fun. 

Pro Tip: Use PartySlate to find the best in corporate entertainment — from live bands and DJs to performance acts and activities.

Outdoor Garden Happy Hour Party in Dallas, Texas

photographer: Caitlin Fuller | posted by: Social Llama Events

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corporate entertainment performance act for company summer party

photo courtesy of & posted by: Planned With

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A Corporate All-Hands Retreat at Miraval and Hayseed Hill

photographer: dani. fine photography | posted by: Tara Consolati Events

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13. Summer-Perfect Party Favors

Make sure your guests feel cared for with thoughtful party favors. Consider setting up a pop-up shop to display curated gift boxes or summery party bags like picnic baskets or woven totes. Fill your packaging of choice with summer favorites like branded frisbees, sparkling water, colorful sweets, and more. 

Pro Tip: Use PartySlate to find a favors & gifts company for thoughtful keepsakes.

Ribbit SiFi summer party

photographer: Vanessa Tierney Photography | posted by: Twenty Three Layers (23 Layers)

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Corporate Picnic Family fun day at the Audubon

photo courtesy of & posted by: Hollywood POP Gallery

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People Also Ask

 Where can I find a corporate event planner?

A successful corporate event doesn’t happen through wishful thinking. It takes careful planning, plus a talented team of party vendors. Most importantly, a great corporate party — be it an employee event, business anniversary party, or experiential activation — requires an experienced corporate event planner. 

Click the button below to explore our curated list of the best corporate planners across the country. Use the filters to narrow your search by location, services, and more. If a planner catches your eye, make sure to click into their PartySlate profile to see real examples of their work and learn more about their business. You can also reach out directly to a potential planner through the directory.

Where can I find a corporate venue?

Once you’ve selected your event planner, it’s time to choose a corporate venue to host your soirée. Click the button below to access PartySlate’s curated venue directory to find the perfect spot for your summer bash. Use the filters to narrow your search by location, venue type (hello, rooftop venues), and essential amenities like onsite a/v equipment and flexible catering options. 

Make sure to explore a potential venue’s PartySlate profile to browse real corporate events hosted in their space. You can also reach out directly to a preferred venue through the directory or their PartySlate profile.

Where can I find more corporate event inspiration?

PartySlate is your go-to resource for party inspiration — including the best corporate event ideas and trends. Click below on the following articles to explore ways to maximize your brand’s reach through engaging corporate events. With PartySlate, planning a corporate event has never been easier.

21 Corporate Event Trends Companies Should Know for 2023

When it comes to corporate event trends, the most significant one is the return of BIG in-person gatherings. Renee Peterson of Swanson Signature Events shares, “Corporations are ready to make up for lost time and get their people together again. Remote work has sent team members into their homes and they are feeling disconnected. They are ready to celebrate business, work, and each other with some fun events.”

Valentina Marianetti of DJ Valentina notes that with these big events comes big budgets. She says, “A larger spending budget is being allotted for events celebrating employees. Although they played it safe and cancelled gatherings of any kind in the past couple of years, companies are most certainly making up for it now.”

We expect to see companies and brands host corporate events that boast meaningful interactions. “As in-person events have made a comeback in 2022, we’ve seen our clients continue to highlight the networking opportunities available as much as they emphasize the educational opportunities. We believe this is a big shift from the lack of in-person events due to the pandemic,” says Tori Soper of Tori Soper Photography.

Additionally, corporate events in 2023 will feature more interactive experiences. “People want something to do and something to interact with, such as immersive décor or shows that include guest participation,” says Remy Connor of Inked Magician.

Tracie Simon of LeFeast adds, “Almost all of my clients want interactive experiences, either through the way food is served or through the entertainment guests will enjoy. As much as attendees are excited to get out, they want to attend an event that offers more than the average cocktail party. My clients are on board and are looking to surprise and delight their guests from beginning to end.”

Learn how to do just that with our list of 21 corporate event trends for 2023.

Technology Trends
Design & Décor Trends
Catering Trends
Entertainment Trends
Venue Trends
Print & Gifting Trends

Corporate Event Technology Trends

Jodi Wolf of Paulette Wolf Events says, “Corporate events are using more branding and technology.”

And when it comes to where branding and technology meet, Ryan Hill of Apotheosis Events says, “Immersive and interactive continue to be the biggest buzz words in corporate entertaining and brand activations. Brands and corporations want a 360-degree experience for the brand and/or the product.”

1. Projection Mapping Transforms Spaces

photographer: Sheri Whitko Photography | event planner: Paulette Wolf Events | décor: KEHOE DESIGNS | venue: Huntington Bank Pavilion at Northerly Island | technical producer: KISHBAUGH + PARTNERS

The ceiling is an oft-forgotten space for projections

Chicago, IL

Jodi Wolf of Paulette Wolf Events shares, “We have been using specialty lighting effects and projection mapping for events.”

This spring gala from the team featured a projection-mapped tent ceiling that shifted throughout the evening from snowy mountain views to starry skies, underscoring the nature-forward foundation being fêted.

photo courtesy of & venue: Nightscape

Transport your guests to another locale with projection mapping

Nashville, TN

Lucky attendees arrived at Nightscape in Nashville — only to find themselves in Italy. The venue transported guests of this dinner party to an Italian villa using their built-in 360° projection mapping. Projections even directed guests to their seats (click below to see how) for themed cocktails and menus at this immersive dining experience.

2. Audio-Visual Teams Are Elevating Event Experiences

HBO Game Of Throne Premiere Party
photographer: Gabor Ekecs Photography | design: Billy Butchkavitz | projection design: BARTKRESA studio | lighting: Images By Lighting

Lighting can transform an outdoor space

Los Angeles, CA

HBO celebrated the premiere of “Game of Thrones” with an icy blue event, photographed by Gabor Ekecs Photography. The party featured electric blue lighting and a wow-worthy projection design that helped the display of show costumes really stand out, while creating a moody vibe (fit for the show).

Staging/Receptions - Corporate & Venue
photo courtesy of & AV/technology: Media West Events

An A/V team can help create a surprise moment

Dallas, TX

Michael Kuntz of Media West Events says, “Regardless of the event being virtual, in-person, or hybrid, companies need highly experienced event production partners who can support these hallmark events.” He also notes the importance of production quality to ensure that all participants can see and hear the presentations and performances.

We appreciate how an experienced audio-visual team can create a spectacle, like their team did at this corporate summit.

3. Conference Apps & QR Codes Offer Connection

photographer: Tori Soper Photography | venue: Chicago Marriott Downtown Magnificent Mile

QR codes allow for quick connections

Chicago, IL

Tori Soper of Tori Soper Photography has photographed many corporate events, and shares what she’s seeing: “Many events use an app to help attendees navigate the conference or trade show. We’re also seeing the use of QR codes and digital business cards that allow attendees to connect easily.”

The pictured conference was filled with educational and networking opportunities, augmented by digital connections and information.

Corporate Event Design & Décor Trends

4. Theme-Centered Design

Renee Peterson of Swanson Signature Events shares, “We are working on a 50th anniversary for a local plant for more than 2,000 people. Our theme will be ‘Party like it’s 1973.’ They are excited about throwing it back to simpler times and groovier music. We see themes returning to create a cohesive aesthetic as well as an overall vibe for activities, décor, entertainment, refreshments, and swag in the new year.”

photographer: CS_Photographic | event planner & designer: 1440 Event Design | venue: Joe’s Live Rosemont | casino rental, lighting, décor, props: Chicago Casino Suppliers

Extend your theme to your activities

Chicago, IL

1440 Event Design collaborated with Chicago Casino Suppliers to curate a themed “What’s the Password” corporate event where guests donned their gangster-best to gamble and mingle with Al Capone and their coworkers.

007 Holiday Party
photographer: Sheri Whitko Photography | event planner: Ladidadi Events & Incentives | décor: Event Creative | venue: Aragon Ballroom

Your décor should tie to, and further, your theme

Chicago, IL

This 007-themed holiday party from the expert corporate planners, , offered several special-ops photo ops, interactive opportunities, and loads of Bond-themed décor and entertainment.

photographer, planner, design & catering: Foxtail Catering & Events | venue: The Pearl

Get creative with themed fare

San Francisco, CA

Foxtail Catering & Events curated the perfect gathering for a medical board advisory summit. The on-point catering team brought cheeky flair to themed fare such as a medical clipboard tray and sushi served with soy sauce in syringes instead of the usual pipettes.

Mystical Tasting Event at The Glasshouse in New York, New York
photographer: Eric Vitale Photography | event planner: LeFeast | venue: The Glasshouse | caterer: Great Performances

Incorporate your theme into the service of your dishes

New York, NY

“Many of my clients place culinary experiences at the top of their priority list, and they want their guests to be wowed by the flavors and the presentation. Incorporating catering into the flow and theme is important to them,” says Tracie Simon of experienced planning firm, LeFeast.

She adds, “For example, one of my clients hosted a ‘Through the Looking Glass’ tasting event where soup was served from tea pots. Food and beverage is art, and more and more, I see it being incorporated into the design and overall feel of the event.”

5. Monochromatic Décor

Frozen Wonderland Rooftop Party at 74Wythe in Brooklyn, New York
photo courtesy of, design & floral: Patrick J Clayton Productions | venue: 74Wythe | rentals: Taylor Creative Inc.

A single color can create a striking scene

New York, NY

“Neutral color stories and single color stories are back in a big way!” shares Patrick Clayton of Patrick J Clayton Productions. His team produced this vision in white, transforming 74Wythe into a frozen winter wonderland.

photos courtesy of & event agency: Rose Gold Collective

Let the brand’s hue inspire a party palette

New York, NY

This Smirnoff Pink Lemonade launch from Rose Gold Collective has us tickled hot-pink. Magenta-hued palm fronds added a tropical vibe as did a lush fern-filled photo spot and flamingo-print linen.

Fabulous Corporate Event at Chambers Eat + Drink in San Francisco, California
photo courtesy of & venue: Chambers Eat + Drink

Carry the selected shade through every element

San Francisco, CA

Chambers Eat + Drink provided a spectacular space for this corporate event that was lit in red hues. The bright color was carried onto tabletop linen, seating, and florals for a dramatic monochromatic vision.

6. Attendee Comfort

Noelle McInerney of Ladidadi Events & Incentives shares, “A recent client engaged their team with a half-day offsite meeting in the North Shore of Oahu.” She notes that instead of a ballroom, “They opted for an open air pavilion with floor cushions and soft seating” — a much more pleasant experience in every way.

Annual Conference for Leaders in the Senior Housing Industry
photographer: Tori Soper Photography | event designer: CenterCircle Creative | venue: Marriott Marquis

Comfortable seating is a thoughtful touch

Washington, D.C.

Tori Soper of Tori Soper Photography shares, “The trend that stands out to us the most is that many of our event clients are transitioning their keynote and plenary session seating from rows of chairs with tables to a set-up that resembles a living room, with comfortable lounge chairs and couches. This may only work for small to mid-size events, but for attendees, it surely seems like a more comfortable and appealing experience.”

photographer: Kristen Kilpatrick | venue: The Echelon on Lake Austin | rentals: Loot Rentals; Party At The Moontower; Marquee Event Rentals; & Panacea Collective

Luxe lounge seating allows guests to connect with each other

Austin, TX

Anna Crelia of Loot Rentals, who supplies corporate and social events with signature style, shares, “We have seen a rise in clients requesting more lounge areas with a focus on allowing more space for the guests to breathe. Long gone are the days of cramming hundreds of people into a room at boring tables. Large corporate events and parties are moving outside; and for the ballroom-type events, they make sure to have plenty of seating and tables so that people have ample room to move around and stretch out.”

7. Custom Branding

“We are finding that corporate clients love to include their products whenever possible into the menu items and the overall design,” says Jodi Wolf of Paulette Wolf Events.

Kristin Atlas of Live Nation agrees, saying, “Branding is a big focus! From tabletops to floor decals, stairways, entrances, and tv’s throughout, the more branding opportunities, the better.”

Various images of Victoria's Secret perfume events.
photographer: Justin Vasquez | design & floral: B Floral Event Design and Production | venue: The High Line

Evoke the brand by using its iconic shape

New York, NY

When it comes to making a memorable brand statement, B Floral Event Design and Production never disappoints. The team evoked Victoria’s Secret’s new scent in larger-than-life installations at every turn at this immersive pop-up. Guests enjoyed peony bouquet giveaways, perfume bottle engraving, digital photo booths, and more.

photo courtesy of & venue: THE TEMPLE HOUSE | event planner: Daughter of Design | event production, décor, & rink: 2R Creative

Create photo-worthy branded spaces

Miami, FL

Daughter of Design evoked the chic brand, Beautyblender, at every turn (literally as the event included a roller rink) with this experiential activation. The 80s disco-glam party featured immersive projection mapping that kept the brand front and center all evening for the celebrity make-up bloggers and influencer guests. Partygoers danced, rollerskated, and tested new products while 80s retro music and dance performances kept them entertained.

Corporate branding in forms of napkins, dance floors, and signage.
photographer: Luis Zepeda Photography | planning & design: Sara Kovel Events | décor, design & floral: DiCicco Design | venue: 9OFS | catering: Capers Catering

Every element can be tastefully branded

Emma Roberts of Capers Catering says, “Signature custom bars and lounge furniture are hot right now. Branded, vinyl-wrapped dance floors are an effective, and popular, way to stand out.”

Our very own recent PartySlate Boston gathering included creative fare from the Capers team, as well as branded moments galore — from the custom napkins by MY DRAP to the custom dance floor wrap from PEAK Event Services — all in the breathtaking rooftop space at 9OFS.

DKNY signage on cocktails.
photographer: Lori Cannava Photography | event planner: LeFeast. | cocktail caterer: Muddling Memories

…and we do mean EVERY element

Washington, D.C.

“I love a subtle nod to a company logo. Muddling Memories is a company that specializes in beverage experiences, and I love working with them on unique drinks where logos can be incorporated. We recently did an event where they branded a company logo into ice cubes, onto a lemon peel, and through a stencil with cinnamon,” shares Tracie Simon of LeFeast.

Corporate Event Catering Trends

8. Vegetarian & Vegan Offerings

Heidi Hiller of Innovative Party Planners shares, “Hosts are paying attention to guests’ dietary preferences, offering vegetarian and or vegan options, as well as non-soda beverages.” Make sure to check out PartySlate’s latest catering trend predictions for 2023. We’ll give you a hint: Vegan treats have never been sweeter.

Various vegetables and herbs displayed.
photographer: Tori Soper Photography | venue: Hyatt Regency Chicago

Offer options for all guests

Chicago, IL

“In addition to more grab-and-go options, including food trucks, catering has also upscaled with more diverse options that appeal to vegetarians/vegans and those with dietary restrictions,” says Tori Soper of Tori Soper Photography

Hyatt Regency Chicago hosted their annual management meeting (pictured here) with well-considered menu options to please all palates.

photographer: JC Lemon Photography | planner: Ali Barone Events | event design: ESP Creative | florals: Carolyn Dempsey Design | venue: Hudson Loft | caterer: ONTHEMARC Events

Make it unique to get guests talking

Irvington, NY

It’s fitting that this wellness luncheon featured thoughtful, healthy catering options from the talented team at ONTHEMARC Events. Guests were delighted by the chef’s market table, green smoothies, and gazpacho bar with fresh toppings that proved that good-for-you can also be really good.

9. Liquor-Free Curated Mocktails

Kristin Atlas of Live Nation says, “Mocktails are a popular offering right now! Not all guests drink, so it’s important to have a fun alternative for everyone. There are so many creative mocktails that we can always name specifically for the client as a specialty mocktail for an event.”

“Ending the evening with a variety of bite-sized desserts with a decaf coffee rather than another shot of whisky is a positive trend that we like to see,” adds Renee Peterson of Swanson Signature Events.

photos courtesy of & cocktail caterer: Tonic Beverage Catering

Go with curated flavors & thoughtful accoutrement

San Francisco, CA

Just as curated signature cocktails have been trending for a while, now mocktails are too. We’re not talking about a glass of juice, but rather a thoughtful experience created by a team of talented mixologists like those at Tonic Beverage Catering. They combine flavors and accoutrement for the perfect non-alcoholic sip.

10. Creative & Interactive Service

photos courtesy of & entertainment: BRAVO Entertainment.

Make service an experience that gets guests talking

Dallas, TX

“Unique and interactive beverage services are on point these days with aerial bartenders and mixologists,” shares Debbie Meyers of creative performance company, BRAVO Entertainment.

At this corporate event, the BRAVO team provided on-theme performers, from aerial and pole acts to pop dancers and a ballerina in a bubble. One suspended performer served wine to guests for a fun photographable moment.

photographer & videographer: Colin Lyons Photography | event planning: Paulette Wolf Events | design, décor & floral: Yanni Design Studio | venue, catering, bar & AV:: TAO Chicago | aerialists & interactive entertainment: NewMoon Chicago

When design & entertainment work together, they wow guests

Chicago, IL

At one of PartySlate’s Chicago corporate events, NewMoon Chicago engaged guests with creative food and beverage service devices. An acrobat suspended on silks poured wine, a “kegway” (a segway with a craft beer keg) glided throughout serving beer, and floating trays featuring TAO’s signature cocktails surprised and delighted guests.

11. Live Preparation

Mushroom tortellini.
photographer: Fred Marcus Studio | planner & event designer: LLG Events | décor & floral: Konstantinos Floral Design & Décor | venue: The Altman Building | caterer: Thomas Preti Events to Savor

Marry live prep and a fresh display

New York, NY

Frederique Henriot of shares that his team is seeing, “cocktail receptions with fun stations, where food is being made in front of clients. They are ‘food activations’ rather than just buffets.”

The venue plays hosts to corporate gatherings of all kinds, including PartySlate’s own seasons-themed celebration, at which Thomas Preti Events to Savor wowed with delectable handmade corn and mushroom tortelloni. The team prepared the savory bites in front of guests against a display of fresh mushrooms which underscored their commitment to quality ingredients.

Chefs preparing a meal.
photographer: Ivan Piedra Photography | florals: Piropo Flowers | venue: Chelsea Square | caterer: Rhubarb Hospitality Collection

Draw interest with an opportunity to learn by watching

New York, NY

Rhubarb Hospitality Collection hosted a launch party for the beautiful new venue, Chelsea Square, located in the heart of Manhattan. The catering company brought attention-getting fare with live activations like a homemade mozzarella station where chefs pulled mozzarella for the freshest possible dish — and buzzed-about station.

Corporate Event Entertainment Trends

“I think that corporate planners have a huge influence in getting their clients to understand that the WOW factor is a major piece of the puzzle — providing guests with a jaw-dropping experience from the moment they walk in. From lighting and music to food and interactive stations, it has been a whole different scene,” shares Valentina Marianetti of DJ Valentina, an entertainment provider who can frequently be found filling dance floors at corporate events.

12. Headshot Lounge

Four professional headshots.
event & headshot photographer: Tori Soper Photography | venue: Marriott Marquis

Offering a helpful service can capture leads

Washington, D.C.

Tori Soper of Tori Soper Photography shares, “Our corporate event clients are doing their best to deliver offerings from which all attendees can benefit. We’ve seen increased interest in and bookings of our Headshot Lounge, where we offer high-volume, corporate headshots with instant image delivery.” 

At this National Investment Center for Seniors Housing & Care (NIC) conference, Soper’s team provided headshots for 450 attendees, complete with hair and make-up styling, white and grey backdrops, a lead capture database, and a sponsor-branded slideshow with the best headshots from each day.

photographer: Grant Daniels | event planner & design: Pop Parties | floral & décor: David Kimmel Design | venue, catering, & bar: The Westin Dallas Downtown

Theme your station to fit your event motif

Dallas, TX

PartySlate’s own most recent Dallas gathering featured a unique “Back to School” theme from Pop Parties. The event included learning panels followed by a party with a “teacher’s lounge” and “yearbook photos.” The “Picture Day” station from the photography team at Grant Daniels provided direction and encouragement to event professionals looking to refresh their headshots against a styled backdrop.

13. Participative Activities

“Whether it is gathering the team from across the country for a one day conference and party, or hosting a wellness day, corporate clients are taking care of their teams. They are looking for meaningful interactions and unusual event experiences for their staff,” says Heidi Hiller of Innovative Party Planners.

Renee Peterson of Swanson Signature adds, “Now that teams are together again, they want to be entertained and DO something. Corporate groups enjoy ATV trekking, skeet shooting, axe throwing, zip lining, horseback riding, whitewater rafting, and glass blowing. If we are limited to a hotel ballroom or event space, casino and carnival games can be a fun addition to a traditional evening of dinner and dancing.”

Emma Roberts of Capers Catering concurs, saying, “Corporate clients are excited to include more fun, entertaining elements. Mini golf, casinos, photo booths, food trucks, DJs, and so on have been very popular.”

photographer: Rachel Mason | venue: Nightscape

The best events engage to create lasting memories

Nashville, TN

Navarre Beach, a relaxing vacation spot in Florida that’s far from the theme parks, hosted their Nashville activation at Nightscape to encourage residents to visit their beautiful city. The venue’s projection mapping allowed for use of real-life content from the destination to immerse guests in the experience while they participated in rejuvenating activities like yoga and “paddle-boarding.”

photographer: Pacific Dream Photography | event planner: Ladidadi Events & Incentives | offsite venue: Kualoa Ranch

Allow attendees to have unique location-centered experiences

Kahuku, HI

Noelle McInerney of Ladidadi Events & Incentives shares of a recent client offsite in Oahu, “We offered multiple activities including yoga, shark cage diving, stargazing, and even make-your-own bleach dye t-shirt station.” Attendees appreciated the opportunity to learn as well as unwind.

Corporate event images from a CeraVe party.
photographer: Diane Bondareff & AP Images | design & floral: Patrick J Clayton Productions | venue: Location05 | rentals: Taylor Creative Inc.

Combine interactivity & education for a memorable experience

New York, NY

Patrick Clayton of Patrick J Clayton Productions says, “I think experiences over more traditional meeting content are preferred. There are more things to take pictures and especially video with. These interactive elements that incorporate the educational message are a home run — and they’re more fun than a traditional meeting.”

14. Big Name Performers

Debbie Meyers of BRAVO Entertainment shared the following trend for corporate events: “Intimate performances by headline entertainers are all the rage — from backyard parties with Green Day to up-close-and-personal performances with Clint Black!”

Kristin Atlas of Live Nation (a company that knows a thing or two about big name performers) agrees, saying, “National entertainment and big name performers are in high demand! It’s such a great WOW moment for guests.”

photographer: dani. fine photography | event planner: Apotheosis Events | designer: David Beahm Experiences | venue: Manhattan West

A grand opening is perfect for grand entertainment

New York, NY

Ryan Hill of Apotheosis Events shares, “The goal of corporate entertainment, I find, is to reinforce the feeling of the brand through activity and entertainment. Clients want alignment across the board.”

photographer: Key Lime Photography | event planner: Paulette Wolf Events | venue: The LIGHT Nightclub Las Vegas | technical producer: KISHBAUGH + PARTNERS

Kick it old-school with classic acts

Las Vegas, NV

“There is much more of a focus on big name entertainment than ever before,” says Jodi Wolf of Paulette Wolf Events.

The team planned a jaw-dropping experience for a Mercer-hosted event for 800 people. The party included special performances by the Village People & Salt-N-Pepa. Exciting lights, fog, and confetti added to the unforgettable night.

15. Unique Entertainment

“With guests excited about being out and celebrating, I am finding that more of my clients are focused on the right entertainment for their party. Often, that is going beyond a standard band,” shares Tracie Simon of LeFeast

Bond & Grace: The Secret Garden Art Novel Debut
photo courtesy of & event planner: LeFeast | design: Ed Libby Events | entertainment: Stage Right Entertainment | design & linen: Nuage Designs

Tailor your entertainment to your theme

Alexandria, VA

“I recently had a client that launched a new publication of The Secret Garden; and while thinking through the flow of the event, we concluded that we needed a host — someone outside of the executives to guide our guests through the night. We created “Lord Frances” who greeted and joked with guests during cocktail hour, invited them to dinner, and gave an opening speech before introducing the CEO. His enthusiasm and character organically encouraged guests to explore and purchase the product,” says Tracie Simon of LeFeast.

Porsche Grand Opening Event
photo courtesy of & entertainment: Bravo Entertainment

Surprise and delight with an entertaining entrance

Houston, TX

“We did a grand opening event for a new Porsche Dealership and featured our new Sway Poles highlighting the company’s brand on the outside of the building! Sway Poles tower 20′ in the air and are completely customizable. They offer a great ground-supported alternative to typical aerial acts,” says Debbie Meyers of BRAVO Entertainment. We appreciate this option for stunning outdoor entertainment.

David Tutera Experience Day 2 at Belle Mer
photographer: Alex Paul Photography | florals: Jet Fresh Flower Distributors; Fleurevents | venue: Belle Mer | host: David Tutera Planning & Design

Combine a DJ and band for next-level sound

Newport, RI

“This year I have performed with bands more than ever before. Corporate entertainment has definitely upped their game by including services they never considered. Aside from a band/DJ combo, there are stilt walkers, performers, talented musicians on lollipop stands, and more!” says Valentina Marianetti of DJ Valentina. 

Comic Cure Mini Tour in South Florida
photo courtesy of & entertainment: Inked Magician

Actively involve guests to create memories

Miami, FL

Remy Connor of Inked Magician says, “I believe the trend is curving towards those who are providing interactive entertainment. It’s not enough to just see something anymore, people actively want to be involved. That’s where I thrive as a magician: creating illusions that require guest participation.”

At this employee event, The Inked Magician performed everything from magic and illusions to mind reading and the infamous straitjacket escape.

Live event painting at a party.
photographer: Javier Castandena | event planner: Ladidadi Events & Incentives | venue: W Costa Rica – Reserva Conchal

Art as entertainment and a photo spot is a unique branding opportunity

Playa Flamingo, Provincia de Guanacaste

Noelle McInerney of shares, “Entertainment doesn’t have to live on a stage!  We’re seeing clients divvy up their entertainment budgets in order to have multiple (often surprise) entertaining experiences.”

Live event painting has been popular at weddings for a while now, but this twist has us excited about this unique entertainment at corporate events: a picture-perfect neon logo.

Corporate Event Venue Trends

Noelle McInerney of Ladidadi Events & Incentives says, “We have seen a trend in corporate off-sites to involve a much more balanced split of time between meetings and content, with time for team-building and socialization. Clients are looking for locations that really help pull their teams out of the normal day-to-day so that they can become totally present and go deep with their teams.” 

16. On-Site Celebrations Are Being Made Opulent

photo courtesy of & event planner: Innovative Party Planners | florals: Flowers & Fancies | venue: Howard County Library

Gathering on-site can add meaning to an affair

Columbia, MD

Heidi Hiller of Innovative Party Planners says of their corporate clients, “They are using their own spaces and transforming them with lighting, themed backdrops, draping, and even a fireworks show. This allows their guests to see their operations and host the event at home.”

photo courtesy of & caterer: Deborah Miller Catering & Events

Create new memories in a familiar space

Ambre Vailes-Macarie of Deborah Miller Catering & Events says, “Corporations are using venues less and less and using their own spaces to allow for more high-end décor and catering.” 

17. Venues With Adaptable Technology Make Events Immersive

Tori Soper of Tori Soper Photography says she’s seeing a “shift toward venues with more inspiring spaces and hybrid technology that elevate the attendees’ experience.”

Axios BFD - Dealmakers Summit 2022
photo courtesy of & venue: The Altman Building | audio-visual: Creative Sound & Lighting, North Carolina

Hybrid events mean more attendees can be included

New York, NY

Frederique Henriot of The Altman Building shares, “Several of our corporate clients are planning to come back to NYC for their event, and we are very excited about it! But with inflation, the cost of traveling, and a forecasted economic slowdown, most companies will plan to keep a digital component in their conferences and plan for ‘hybrid’ events.

“Broadcasting and Livestreaming will be incorporated into event budgets. For event venues, it means smaller-sized corporate events that are tightly curated with rigorous programing. We are certainly prepared to answer this demand as over 30% of our 2022 corporate events fell into this format.”

photographer: Anastasia Velicescu | venue: Candela La Brea

Venues with projection-mapping have an edge

Los Angeles, CA

Fluffy cloud-like 3-D projections transformed the epic space at Candela La Brea into a party dreamscape. Vibrant purple lighting and gobo shadows set the stage for a night of dancing.

18. Landmark & Cultural Venues Make a Statement

Noelle McInerney of experienced corporate planning team, Ladidadi Events & Incentives, shares, “We are seeing clients love spaces that offers multiple vibes or environments in one.” Cultural venues often feature many spaces and experiences to choose from.

photographer: Phillip Van Nostrand Photography | venue: New-York Historical Society | caterer: Constellation Culinary Group | rentals: Party Rental Ltd. | rental furniture: Taylor Creative Inc.

A cultural venue can add beauty and art to an event

New York, NY

New-York Historical Society provided an artistic and historic backdrop for Google’s Ad Partner Summit. A perk of a venue with multiple spaces is the ability to combine spaces. See how this event featured separate chic spots for meals, breaks, meetings, and a networking cocktail reception.

“Put it in the Universe” Party
photographer & videographer: Maggie Marguerite Studio | planner: Chandelier Events | florals: By Yena Designs | design & lighting: BML-Blackbird | venue: The Altman Building |

Landmark venues have built-in style

New York, NY

Frederique Henriot of The Altman Building says, “Companies are looking for authenticity by sourcing landmarks, cultural venues, and unconventional industrial spaces with a lot of character and personality.”

This corporate cocktail party had it all: unique entertainment, stunning décor, rich and textured lighting, memorable fare, and one gorgeous venue.

photographer: Sachyn Mital | venue: Lincoln Center for the Performing Arts

Historic venues were built for the future

New York, NY

19. Raw & Customizable Spaces Offer Flexibility

“Clients are flocking to raw and customizable venues like distilleries and warehouses that can truly be transformed into a space of their own,” shares Emma Roberts of Capers Catering.

photographers: Brian MacStay Photography; Misti Layne | event consultant: The KS Experience | design: Sharla Flock Designs; Elsa Madeline Design; Wild Club Design | floral design: Amy Burke Designs; Hunt Littlefield; Ochun Studio; Revel Floral; Soulflower Design Studio; Violette’s Flowers | venue: Pier 27

Towering ceilings & industrial elements are hallmarks of chic raw spaces

San Francisco, CA

Pier 27 hosted a showcase that featured how its open and flexible spaces, located on the iconic Embarcadero, might be utilized. When we talk about usability, this is what we mean: towering industrial ceilings, large roll-up doors, and an open space comprised of steel, concrete, and glass.

NASCAR-themed event.
photographer: Sheri Whitko Photography | planner: Paulette Wolf Events | décor: KEHOE DESIGNS | venue: WCF Events

A blank canvas allows for an elaborate event vision

Chicago, IL

Jodi Wolf of top planning team, Paulette Wolf Events, says, “Our clients are always looking to use unique spaces that feature a blank canvas to best showcase their theme and design.”

Their team completely transformed the sport courts at the Windy City Fieldhouse into a NASCAR-themed corporate anniversary for 600 people, featuring authentic and on-point activities, racing-motif décor by KEHOE DESIGNS, and playful food stations from J&L Catering.

photographer: LaCour Images | event agency: Magnificent Events | venue: House of Blues Chicago | entertainment: Maggie Speaks

Large venues allow for varied gathering spaces

Chicago, IL

Kristin Atlas of Live Nation says, “Many clients are looking for larger spaces for guests to flow throughout: different rooms for guests to explore that may be quieter so they can network or be a part of the main event where the dancing and entertainment is.”

Corporate Event Print & Gifting Trends

“Branding is still king! From simple to complex, from swag to immersive and interactive moments, we have been seeing brand messaging stay as a top trend,” says Debbie Meyers of BRAVO Entertainment.

20. Luxe Digital Invitations

“We have been seeing more digital invitations for corporate events,” says Jodi Wolf of Paulette Wolf Events.

Digital blue and white party invitations.
photographer & videographer: Katherine and Tyler Wedding Imagery + Films | planner & design: Passera Events | design & floral: Willow Event Designs | venue: Festival Hall | Champagne wall & invitations: The Luxe & Co

Digital can be luxurious

Charleston, SC

Guests were invited to PartySlate’s Charleston celebration via a luxe digital invitation, custom-designed for the gathering by The Luxe & Co.. The rental company offered a nod to the gathering’s theme with a beautifully understated chic composition that included the pale blue accent hue as well as botanical line prints that hinted at the garden inspiration.

21. Experiential Gifting

planning & design: Keren Precel Events | florals: Arthur Golabek | rentals: Party Rental Ltd.

Connect guests to the brand in a creative way

New York, NY

Keren Precel Events produced this inspired womenswear collection launch for Black Iris. The planning team connected the product to the select list of style-forward attendees with illustrations of each guest, wearing one of the dresses in the collection, by talented illustrator Katherine Moffett. The custom art acted as place cards and delightful take-home gifts.

Sprout Social President's Club Trip 2022 in Miami Beach, Fl
event planner: Ladidadi Events & Incentives

Offer an experience & gift in one

Miami Beach, FL

Noelle McInerney of  says that experiential gifting is popular. She shares, “We recently helped a client with a custom branded shoe experience at their sales incentive trip in Miami.  Guests could visit the brand’s hospitality lounge anytime during the program to choose between custom Converse or All Birds!” 

People Also Ask…

How can I find the right team to hire for my corporate event?

We always recommend starting by hiring an experienced corporate event planner or event agency. Your planning team will guide you in all of your other decisions, from choosing your venue to selecting a designer, rentals company, staffing team, photographer, and additional vendors.

On PartySlate, you can use our guides to find all of your vendors and your perfect venue. Choose your desired location, then apply more filters to narrow down your best matches. Click through to visit the PartySlate profiles of your favorite vendors to see real examples of their work and look at their network of partners. All of this information will guide you to the best vendors for your specific needs.

Our Esteemed Corporate Event Trend Panel

These experienced corporate vendors and venues are worth considering for your upcoming events:

Event Planners

Paulette Wolf Event's logo.

Jodi Wolf
Paulette Wolf Events
Chicago, IL

Apotheosis Event's logo.

Ryan Hill
Apotheosis Events
New York, NY

Swanson Signature Event's logo.

Renee Peterson
Swanson Signature Events
Savannah, GA

Ladidadi Events & Incentives logo.

Noelle McInerney
Ladidadi Events & Incentives
Chicago, IL

Innovative Party Planner's logo.

Heidi Hiller
Innovative Party Planners
Owings Mills, MD

LeFeast's logo.

Tracie Simon
LeFeast
Washington, D.C.

Design & Floral

Photography

Patrick J Clayton Production's logo.

Patrick Clayton
Patrick J Clayton Productions
New York, NY

Tori Soper
Tori Soper Photography
Chicago, IL

Venues

Live Nation's logo.

Kristin Atlas
Live Nation
Venues Nationwide

The Altman Building's logo.

Frederique Henriot
The Altman Building
New York, NY

Photography

Audio-Visual

Tori Soper Photography's logo.

Tori Soper
Tori Soper Photography
Chicago, IL

Media West Event's logo.

Michael Kuntz
Media West Events
Dallas, TX

Catering

Deborah Miller Catering & Event's logo.

Ambre Vailes-Macarie
Deborah Miller Catering & Events
New York, NY

Capers Catering's logo.

Emma Roberts
Capers Catering
Boston, MA

Entertainment

BRAVO Entertainment's logo.

Debbie Meyers
BRAVO Entertainment
Dallas, TX

Valentina Marianetti's logo.

Valentina Marianetti
DJ Valentina
Boston, MA

Rentals

Inked Magician's logo.

Remy Connor
Inked Magician
Fort Lauderdale, FL

Loot Rental's logo.

Anna Crelia
Loot Rentals
Austin, TX

22 Creative Pop-Up Shops & Events to Inspire Your Brand Marketing

The most creative pop-up shops and events prove that memorable experiences don’t have to be permanent — or even last more than a few hours. Pop-ups, by definition, are temporary experiences that offer some element of surprise. But experts know that any successful pop-up shop or event takes hours and hours of behind-the-scenes ideation and planning, even if they appear spontaneous. 

Some pop-ups are exclusive, while others are open to the public. They can take the form of sit-down dinners, boutique shops, interactive experiences, and even live events. While the format can vary, a consistent element of successful pop-ups is their ability to serve as an engaging marketing tool. Many top brands and companies around the world rely on the power of pop-up events to build brand awareness. 

Chicago-based design, décor, and floral firm Kehoe Designs launched a series of pop-ups this spring, called Green Market Garden, to offer premium indoor and outdoor trees, plants, and flowers at a competitive price. “We set the pop-ups on empty patios of local restaurants, so in addition to bringing a green oasis to multiple neighborhoods throughout Chicago, they also bring life and vitality to an otherwise (currently) empty footprint,”  says owner, Tom Kehoe, noting also the healthful benefit of plants and flowers. He adds that another one of the goals of the Green Market Garden was to reinvent and remain relevant during these unprecedented times. He says, “We have managed to cross-promote other offerings that have been born out of quarantine at the pop-up shops, like: Events-to-Go, customizable, boxed event experiences; online floral orders; and a signature line of stylish and effective PPE and of course, virtual events.” 

Kehoe Designs has found multiple benefits from launching a pop-up experience, and we found 23 more pop-up shops and events to help you discover new ideas and inspiration for your next marketing event. From a pop-up shopping event for a Bachelor star, to an interactive, weekend-long pop-up shop for NARS Cosmetics, read on to learn how brands are creating memorable experiences. 

Pop-Up Shops

A retail level window with florals surrounding
event design, production & photos: B Floral Event Design & Production | client: Lela Rose

1. A Pop-Up Shop With a Festive Floral Front

New York, NY

B Floral Event Design & Production worked their design magic on the exterior of the Lela Rose retail store in New York, transforming the shop into a floral-filled pop-up during New York Fashion Week.

A circular room with white lockers around the outside and a large mushroom shaped middle structure
photo courtesy of set construction & production: ATOMIC | client: Nike | marketing agency: Game Seven

2. Multi-City Nike Pop-Up Shop

New York, NY

Nike partnered with Foot Locker to host two locations of the Speakeasy, a premium retail experience. Guests were invited to locations in both Boston and New York to shop the newest branded gear.

Jojo Fletcher and a man stand face to face between two surfboards and a pink neon sign above them
photos courtesy of venue: The Lakewood | caterer: Paramount Events | dessert & cocktails: DineAmic Catering | client: FLETCH

3. Fashion-Forward Pop-Up Shop for JoJo Fletcher

Chicago, IL

The Lakewood hosted The Bachelor’s JoJo Fletcher for a pop-up shop featuring her clothing brand, FLETCH. Passed appetizers, floral photo ops, and plenty of merchandise kept guests engaged.

A bartender in the center placing straws in a drink while two women stand on either side of him
photographer: Alexandria Bryjak | caterer: Blue Plate Catering | venue: Trunk Club Chicago

4. Sip & Shop Pop-Up Shop

Chicago, IL

Adult juice boxes, a rosé bar, and passed appetizers from Blue Plate Catering were just some of the special treats guests enjoyed while shopping at this pop-up shop in Chicago for Trunk Club and Nordstrom.

an entrance to a Nordstrom with balloons
photo courtesy of balloonist: Luft Balloons | venue: Nordstrom

5. Bold Balloon Arch for a Blogger Pop-Up Shop

Chicago, IL

Luft Balloons created a dramatic installation at a pop-up shop for blogger Blair Eadie of Atlantic-Pacific and her collaboration with Nordstrom. Shoppers took advantage of the colorful balloon installation, which also served as a photo backdrop.

Wedding gown showroom
photographer: Erin Hannum | venue: Loft Lucia | rentals: Bowery & Bash

6. Luxurious Wedding Dress Pop-Up Shop

Chicago, IL

Loft Lucia hosted a wedding dress pop-up shop in Chicago, where guests shopped and relaxed in an elegant yet relaxed atmosphere, thanks to stunning rentals and furniture from Bowery & Bash.

Pretty Pastel Pop-Up Shop for Domino
photographer: Kobane Photography | rentals & linen: The Factory NYC | client: Domino

7. Pretty Pastel Pop-Up Shop for Domino

New York, NY

Indoor swing installations, pops of pastel décor, and plenty of opportunities to shop the adorable merchandise were featured at this creative pop-up shop for Domino in New York.

Pop-Up Dining Events

Farm Pop-Up Dinner for the Chicago Tribune
photographer, venue, planner & décor: Big Delicious Planet | rentals: Tablescapes Event Rentals & Nimble Well | linen: BBJ Linen

8. Farm Pop-Up Dinner for the Chicago Tribune

Chicago, IL

A four-course dinner with cocktail pairings was just the beginning for guests invited to this pop-up dinner. Guests also received a tour of the Big Delicious Planet farm, which is where they dined — and where the produce for the dinner was sourced from.

Chic Wine Tasting Pop-Up
photographer: Rebecca Peplinski Photography | venue & caterer: The Herbarium at Bad Hunter [CLOSED]

9. Chic Wine Tasting Pop-Up

Chicago, IL

Wine makes every experience enjoyable, including this pop-up tasting in Chicago. The Herbarium at Bad Hunter provided the event space and catering for this event, which allowed guests to progress from wine station to wine station.

Live Event Pop-Ups

Southern comfort pop-up
photographer & videographer: Merkai Story, LLC | event agency: Gravel Experiential | venue: Oklahoma State University

10. On-Campus Southern Comfort Pop-Up

Stillwater, OK

Oklahoma State University was the perfect setting for this interactive pop-up, produced by the team at Gravel Experiential. Giant games, photo booths, and signature Southern Comfort cocktails brought guests and college students together.

Floral Centerpiece Pop-Up Workshop
photographer: Photoflood Studio | floral & planner: Rust & Flourish | venue: Viscera

11. Floral Centerpiece Pop-Up Workshop

Oakland, CA

The professionals at Rust & Flourish provided the absolutely stunning florals and greenery for this winter-themed centerpiece workshop, hosted specifically for small business owners.

Entertainers at a Floral Centerpiece Pop-Up Workshop
photographer: Photoflood Studio | floral & planner: Rust & Flourish | venue: Viscera

12. Floral Centerpiece Pop-Up Workshop

Oakland, CA

The professionals at Rust & Flourish provided the absolutely stunning florals and greenery for this winter-themed centerpiece workshop, hosted specifically for small business owners.

Live Art Auction Pop-Up Event
photographer: Linda Campos | planning, design & décor: AE Events | venue: Massachusetts College of Art and Design

13. Live Art Auction Pop-Up Event

Boston, MA

AE Events produced the Mass Art Auction, a unique live event pop-up in Boston. A fresh green and white color palette was carried throughout the Massachusetts College of Art and Design.

Stella Artois Pop-Up Lounge at Sundance
photos, design & production: Vox Productions | client: Stella Artois

14. Stella Artois Pop-Up Lounge at Sundance

Park City, UT

Guests of the Sundance Film Festival got to experience this boldly-branded pop-up space for Stella Artois, designed and produced by Vox Productions and featuring custom lighting, old-school diner-style bars, and photo ops.

Cocktail Pop-Up at the Aspen Food & Wine Festival
photos courtesy of event agency: Rose Gold Collective | client: Torres 10

15. Cocktail Pop-Up at the Aspen Food & Wine Festival

Aspen, CO

Torres 10 is the number one Spanish brandy worldwide, and Rose Gold Collective was tasked with incorporating a cocktail pop-up at the Aspen Food & Wine Festival. Contrasting bright displays outside and dark displays inside kept guests engaged throughout the event.

Car Wash Pop-Up at a New York Festival
photographer: Calen Rose | client: Kia Motors

16. Car Wash Pop-Up at a New York Festival

New York, NY

The Electric Zoo festival in New York City was the perfect live event for Kia Motors to host its human carwash pop-up. Festival goers snapped photos and got sudsy in the car-themed installation.

Beauty Brand Pop-Ups

Tata Harper Beauty Pop-Up in Mexico
photographer: Studio EM | venue: Montage Los Cabos | client: Tata Harper

17. Tata Harper Beauty Pop-Up in Mexico

Cabo San Lucas, Baja California Sur

What better place for a beauty master class than the relaxing and luxurious Montage Los Cabos resort? Tata Harper hosted a beauty pop-up with a step-by-step skincare tutorial and plenty of take-home products.

Clinique Experiential Beauty Pop-Up
photo courtesy of event agency: GRADIENT | client: Clinique

18. Clinique Experiential Beauty Pop-Up

New York, NY

Clinique iD, the first custom-blend hydration system, was showcased at an experiential beauty pop-up in New York. Attendees received a digital skin diagnosis and were then given the opportunity to customize and purchase Clinique products.

Three beauty influencers at a skincare event
photographer: Anna’s Photography | florals: Cam Event Designs | rentals: Beautiful Event Rentals | balloons: Balloon Therapy | venue: The Joule, Dallas

19. TULA Skincare Influencer Pop-Up Event

Dallas, TX

Influencer beauty favorite, TULA Skincare, hosted a pop-up event in Dallas to celebrate one of its newest products. Balloon installations, a manicure station, and a tropical-themed photo backdrop provided plenty of photo-worthy moments.

Mielle Beauty Pop-Up Shop
photo courtesy of floral & design: Firefly Ambiance | venue: Soren Christensen Gallery 

20. Mielle Beauty Pop-Up Shop

New Orleans, LA

At the 25th anniversary of Essence Fest in New Orleans, Mielle commissioned Firefly Ambiance to create a unique pop-up experience. Life-size Mielle beauty products really brought the experience to life.

Progressive Townhouse Pop-Up for Philosophy
photographer: Jean-Pierre Uys Photography | planner: Eventique | graphics: Bombshell Graphics | furniture rentals: Patina Rentals & RentQuest

21. Progressive Townhouse Pop-Up for Philosophy

New York, NY

A Manhattan townhouse was transformed into a stunning four-story pop-up for beauty brand, Philosophy. Each room of the house was a completely different design and experience. Over 200 guests got to enjoy the pop-up over the course of just one day.

NARS Cosmetics Interactive Pop-Up
photo courtesy of entertainment: Astarte Creative | event design: Set Creative

22. NARS Cosmetics Interactive Pop-Up

New York, NY

NARS Cosmetics celebrated the launch of its newest mascara with a 3-day pop-up experience in New York City. The pop-up fused sensorial moments, live performances, and interactive elements.

11 Experiential Marketing Agencies in Los Angeles We Love for Pop Ups, Brand Activations & More

Eye-catching brand installations, interactive pop ups, never-before-done experiential activations — there’s no denying that experiential marketing agencies know how to make a brand stand out. In the social media era, there’s no better way to market your brand than with a photo-worthy, unique event. These 11 experiential marketing agencies in Los Angeles have created memorable events for some of our favorite brands and companies (Svedka, Guess, and Calvin Klein, to name a few) with an extremely creative approach and, of course, attention to detail. Scroll to read more about our 11 picks for top experiential marketing agencies in Los Angeles.

*in alphabetical order

AGENC

AGENC event party
photographer: Union Park
  • Based in Los Angeles and New York
  • Focused on all industries, from hospitality and beauty to entertainment and fashion
  • Clients include Amazon, Dior, and Condé Nast
  • Experiential campaigns include everything from initial strategy to content creation and event production
AGENC

AGENC

Los Angeles, CA

BeCore

BeCore event
photo courtesy of BeCore
  • Client roster includes Nike, Google, YouTube, and Red Bull
  • Specializes in event production and brand activations
  • Large team of seasoned designers, producers, and business development executives
BeCore

BeCore

Los Angeles, CA

Cyrano | Rox Experience Design

Cyrano | Rox Experience Design event
photo courtesy of Cyrano | Rox Experience Design
  • Experiential expertise includes activations, event production, mobile tours, and pop ups
  • Experience working with celebrities, including Stevie Wonder and Jennifer Lopez
  • Clients include Hyundai and Taco Bell
Cyrano | Rox Experience Design

Cyrano | Rox Experience Design

Los Angeles, CA

Ink Events & Design

Ink Events & Design event
Photographer: 2me Studios
  • Will travel internationally
  • Creative approach to event production and experiential marketing
  • Clients range from fashion brands like Guess to corporate clients like Google
  • Extensive experience producing multi-day events and conferences
Ink Events & Design

Ink Events & Design

Los Angeles, CA

Jessica Fels Event Production & Design

Jessica Fels Event Production & Design event
Photographer: StarTrakPhotos
  • 20+ years of industry experience
  • Specializes in large-scale product launches and experiential events
  • Focused on luxury fashion, wine and spirits, and corporate clients
  • High-profile fashion industry clients include Hermès and Marc Jacobs
Jessica Fels Event Production & Design

Jessica Fels Event Production & Design

Los Angeles, CA

NVE Experience Agency

NVE Experience Agency event
photo courtesy of NVE Experience Agency
  • Specialities include custom fabrication and complete event production
  • Experience producing live events, PR stunts, and pop ups
  • Clients include Murad, Postmates, and Hennessy
NVE Experience Agency

NVE Experience Agency

Los Angeles, CA

OA Experiential

OA Experiential event
photo courtesy of OA Experiential
  • Focused on securing brand loyalty through innovative events
  • Event production includes project management, site planning, fabrication, staging, installation, and more
  • Clients include Hulu, NBC, Hyatt, and Sony
OA Experiential

OA Experiential

Los Angeles, CA

the projects*

the projects* event
photo courtesy of Creative Graphics Services
  • Offices in Los Angeles, New York, London, and Sydney
  • Focus on luxury event production for fashion and lifestyle brands
  • Past clients include Calvin Klein, Coach, and W Hotels
  • Interactive approach to event production and design
the projects*

the projects*

Los Angeles, CA

Tom Bercu Presents

Tom Bercu Presents event
photo courtesy of Tom Bercu Presents
  • Based in Los Angeles with offices in Miami and San Francisco
  • Experience producing events for anywhere from 50 to 15,000 people
  • Clients include Cisco, Nintendo, and Lexus
Tom Bercu Presents

Tom Bercu Presents

Los Angeles, CA

Stoelt Productions

Stoelt Productions event
photographer: Getty Images
  • Based in Los Angeles with offices in New York City and Miami
  • Specialties include event production, production design, and fabrication
  • Extensive brand work at festivals, including SXSW and Coachella
  • Clients include La Mer, Reebok, and Pandora
Stoelt Productions

Stoelt Productions

Los Angeles, CA

The Visionary Group

The Visionary Group event
photo courtesy of City Market Social House
  • Based in Los Angeles and New York
  • Focus on creative design, experiential marketing, and event production
  • Extensive list of digital, fashion, tech clients include Hulu, Amazon, and Levi’s
The Visionary Group

The Visionary Group

Los Angeles, CA