For more than 25 years, NXTevent has been a leader as an event and Destination Management Company (DMC), crafting seamless, high-touch event experiences that leave a lasting impact. At the helm is Ally O’Connor, a visionary entrepreneur whose unique blend of creativity, logistical expertise, and deep industry knowledge has made NXTevent the go-to partner for clients navigating the complexities of large-scale events in Boston and beyond.
The company offers a full range of services that include special event design, entertainment production, transportation management, activities and excursions, tours and recreation, team-building, meeting and registration services, airport meet and greet, and program staffing. They should be your go-to fundraising galas and corporate events, from product launches and conferences to product launches and holiday parties in Boston and far beyond.
In this exclusive Q&A, O’Connor shares the evolution of the events and DMC industries, the story behind NXTevent, and what sets her team apart. From balancing artistry with strategic problem-solving to staying ahead of industry trends, she offers a behind-the-scenes look at what it takes to create extraordinary events.
Read on to find out why you need a company that combines both event and DMC services and why we love NXTevent.
What first drew you to the event planning industry, and what has kept you passionate about it over the years?
“My journey started at Cornell in the hotel program. A friend, who was working for an event firm in New York, raved about her job but was leaving to start a family. She literally set me up with an interview, and that’s how I got my start in events—I didn’t know much about the industry, but I had a passion for food, beverage, and creativity.
“What’s kept me passionate? The fact that no two days are the same. My brain thrives on both creativity and logistics, and this industry constantly feeds both sides. One day, I’m designing lighting concepts inspired by the changing light near the ocean where I live, and the next, I’m tackling complex project management. It’s a blend of art and problem-solving, and that’s what keeps me hooked.”
A glamorous evening inspired by the Kennedy era, including Boston Minutemen, exquisite period décor, and live pop jazz. Exclusive insights into the lives of the Kennedy clan created an immersive journey.
Tell us about NXTevent and what sets you apart.
“Being a singly-owned DMC for 25 years is pretty extraordinary. Many DMCs have been absorbed into experiential marketing agencies or consortiums, whereas we’ve remained focused solely on destination management. Our strength lies in truly listening to our clients—understanding their vision and reimagining it for them. Every project requires creativity, whether in design, logistics, or even finance. Our experience allows us to anticipate challenges, overdeliver, and ensure that every event we produce leaves a lasting impression.”
This colorful Colorado-themed corporate event combined rustic elegance and vibrant mountain-inspired details. With dramatic wooden structures, cozy lounge areas, loads of greenery and texture, the design brought nature’s beauty indoors.
Explain the scope of an event and DMC and how you operate within the industry. How are you different from what people would call an “event planner”?
“The term ‘DMC’ was created around the time I graduated from college. Before that, events either fell under advertising agencies or general tourism services.
“A DMC’s role is to manage groups coming to a destination. I often compare it to building a skyscraper—we create entire event ecosystems for a day or a week, handling everything from transportation and venue sourcing to entertainment. Unlike event planners who might focus on weddings or corporate meetings, we’re curating full experiences, ensuring that every detail aligns seamlessly. We don’t just plan events—we design the entire guest journey.”
San Diego’s Gaslamp Quarter was transformed into a high-energy street festival. From dazzling lights and curated art installations to food trucks and live performances, every detail was meticulously designed to celebrate local culture.
What are the biggest trends you’re seeing in the event planning and DMC industry right now, and how is NXTevent adapting to or driving them?
“There’s a growing demand for events that balance creativity with risk management. Security is a big one—many venues, especially stadiums, now require mandatory security screenings, even for private events. Clients often resist this at first, but when they see the larger picture, like the necessity of safety in today’s world, they understand why it matters.
“Sustainability is also huge. Clients want eco-conscious events that minimize waste and have a lower carbon footprint. At NXTevent, we integrate these trends seamlessly while ensuring our clients feel like their events are unique and personal.”
Guests and executives won’t forget this evening at AT&T Stadium. After a true VIP entry experience, partygoers enjoyed live music, drum-lines, roving entertainment, and delectable food stations. A pyro-technics show closed the evening.
Can you share an example of a logistically complex event and how you exceeded the client’s expectations?
“There isn’t just one complicated event—every event has its challenges. One moment, we might be problem-solving a budget that doesn’t match the vision; the next, we’re redesigning an entire program on the fly because of an unexpected obstacle.
“One of my early experiences with crisis management was during the 1996 Olympics in Atlanta when the bombing happened. I was at the event as a spectator, and later, when we faced a security crisis during an event in Boston, that past experience helped me react quickly and ensure our clients and staff were safe.
“In terms of logistics, we often take an existing event model, break it down into tiny pieces, and rebuild it for the modern era. Clients appreciate that deep-dive approach—it’s what makes them say, ‘How are we going to do the next one without you?’ That’s where our name comes from: my best event is always my next event.”
This conference invited global engineers to Boston for four-days of meetings and celebrations. From meetings to a festive reception featuring dueling DJ’s, mirror people, stilt walkers and more, guests had a great time (with a surprise flash mob to top off!).
We know relationship and referrals are everything. Tell us what drives your growth and how you connect with new clients.
“It all comes down to trust. People buy from people they like and trust, and in a city like Boston, relationships are everything. You need to understand the key players—Meet Boston, Signature Boston, the hotels, and how business is engineered into the city. Each venue has different priorities—some focus on incentive groups, others on large conventions—so knowing how to navigate these relationships is essential.
“At NXTevent, we also leverage our digital presence. PartySlate has been a huge driver for us because it showcases our work in a way that’s searchable and easy for clients to find. We’re intentional about our brand—we don’t want to be everything to everyone. Instead, we focus on high-touch, full-service projects that align with our expertise.”
In the age of social media and influencers, corporate events are the marketing gifts that keep on giving. With new products, photo ops, and creative ideas constantly circulating on channels like Instagram and TikTok, hosting an experiential marketing event is the key to getting influencers and social media algorithms to do the work for you.
Popular beauty brands and clothing lines, in particular, influence much more than fashion trends. From Sephora shelves to department stores, some of your favorite cosmetic and clothing companies have perfected experiential marketing and corporate event execution. Below, you’ll find 33 branding moments and experiential marketing ideas that range from juice pouches to caviar tins, tennis matches, painted products, and more ideas that you’d never think of yourself.
Sunday Riley proves branded backdrops are the key to a memorable corporate event. The launch of their CEO Afterglow face cream perfectly matched packaging to the party palette, with shades of their brand’s signature orange throughout.
There’s no place like home — especially when it looks like a LoveShackFancy catalog. The clothing brand expanded their offerings into home décor, and they celebrated by putting their new products to work. The brand’s signature feminine patterns and soft hues covered lounge chairs, pool floats, tables, and more.
Take out the team with branded take out. Glossier treated employees to an all-company dinner, and they didn’t miss a beat when it came to showing off their logo. It’s no surprise that a makeup brand paid plenty of attention to detail in the makeup of their entire event, from key place cards to floral centerpieces.
Skims is no stranger to innovative events — after all, their founder Kim Kardashian is a marketing genius herself. Their latest company Christmas party doubled as a holiday advertisement with branded tacos, projection mapping, lounge throw pillows, and more.
The 7 For All Mankind “Beach Club” in Malibu celebrated the brand’s summer collection with a day at the seashore. Branded popsicles, beach towels, and lounge chairs kept guests enthused between trying on jeans in the (also branded) pop-up dressing room.
Class is in session. What better way to tell customers that they need your products than by teaching about them. Laneige’s “Hydration School” event in Los Angeles included product-filled lockers for each guest, along with hydrating smoothies, ombré blue florals, and informative skincare sessions. Forget evidence-backed formulas; we want evidence-based marketing.
Toes in the water, bags in the sand. Rebecca Minkoff partnered with Magnum Ice Cream on the launch of their new vegan clutch and Magnum’s new vegan ice cream flavors. The beachfront celebration was hard to miss thanks to neon lettering that could be seen from all angles — making it the perfect photo focal point.
FP Movement, the athleisure line by clothing brand Free People, got active with an experiential event. Green juice shots, a yoga class, and a floral-adorned photo op were the perfect way to get influencers practicing and posing in their workout gear.
Kosas brought cool looks to hot temperatures in honor of their summer beauty line. A frozen fruit station, ice sculpture, “wet bar,” and colorful candy spread — all with the company’s branding on it — made this rooftop experience a social media home run.
A hint of backstory in your branding is always a good idea. This Hollywood-style vanity mirror was the perfect branded photo op for Charlotte Tilbury’s summer celebration — reminding influencers and customers alike that the company came to be thanks to Princess Diana and other iconic celebrity figures who hired Charlotte Tilbury to do her makeup.
What better way to start a new year of marketing than on the first night of the year? Ole Henriksen’s New Year’s Eve party was planned to perfection with a branded beer pong table and to-go bags filled with sample-sized products.
We love a blush palette for a blush launch. Lawless, known for its plumping lip gloss, officially ventured into face makeup with a “pinch my cheeks” event. Each shade of their new cream blush was perfectly placed in a bed of matching florals for guests to awe over before grabbing their own. Not to mention, each attendee got their name engraved on their brand new product.
Stop and smell the toner. Kiehls produced a lab-inspired event, taking guests through the ins and outs of their most popular products. A giant Kiehl’s “Calendula Herbal Extract Alcohol-Free Toner” bottle spilled florals in their signature orange shade, ingraining the product in our minds — and our wallets.
Patrick Ta took corporate branding to chic places at their latest showcase. Clever pedestals and stations filled the space, including a “Patrick’s Playlist” DJ booth, a “Cafe PTB” coffee stand, and a “Find Your Flavor” ice cream cart — all in the brand’s signature block font. Attendees posed in front of lush cascading florals and collected products off of crisp branded displays.
Check out this renovation with innovation. Saks Fifth Avenue unveiled their brand new Beverly Hills store with light bites, lovely music, and lots of florals. Guests got a taste of glamour, being pampered with deluxe savory appetizers, gold-encrusted macarons, and high-end Champagne. What more could put you in the shopping mood?
How do you stand out with a branded photo op? Put it on a boat. Murad switched their corporate event venue from land to sea, wowing guests with a social media-worthy experience. Aside from receiving Murad’s latest skincare products, guests got to customize hand-woven fans to keep them cool.
How do you celebrate a botanical new perfume? Lots of botanicals, of course. Vince Camuto put on a floral-filled product launch in New York City, equipped with a fresh bottle for each visitor, and a custom engraving station.
Aced it. Too Faced Cosmetics hosted a tennis tournament to promote the re-launch of their “Born This Way Matte & Blur” collection. The Newport Beach event was filled with branded moments, from tennis balls to hot pink sideline benches and racket bags. A brilliant way to play (and sell).
La Mer, the epitome of luxury in the skincare world, maintained its lavish reputation with an exclusive rooftop party in the hills. Synchronized swimmers performed in front of chic branded signage — not to mention, a stunning view of downtown Los Angeles. Guests also enjoyed elevated bites like grilled shrimp and fresh cucumber rolls.
Hair bonding, that is. Olaplex put on a “bond shaper” launch party for customers to explore their latest hair care products. The brand treated guests to branded black-and-white soft serve and carbon black waffle cones as they meandered through tube installations displaying new bottles.
Estée Lauder celebrated their new scent, Beautiful Magnolia, with an event for the senses. The pink carpet was rolled out in Miami for each attendee as they posed in front of a floral-filled pink convertible before getting their own hand-painted bottle and branded beach towel.
Lululemon opened their largest retail store in the world in Lincoln Park, Chicago — and they didn’t skimp on fresh details. A branded succulent wall made for the perfect photo-op entrance, while a “#sweatlife” Champagne wall greeted guests as they made their way to the store’s second floor.
Is there anything better than a good hair day? Prose is all about a truly customized hair care experience, with personalized products based on your hair type and needs. Their launch event accentuated their company values, offering each guest the opportunity to talk with experts and explore various product combinations to find the perfect fit.
Shiseido gave influencers more than a one-night event. Instead, they took them on an extended trip to the Southern Hemisphere, where guests explored the local Chilean culture by day and star-gazed by night. As guests hiked trails, played branded Jenga, and dined on local, fire-grilled fare, they continually posted about the brand, the products they were using, and the information they were learning from company experts.
Ilia is all about clean beauty products, from the ingredients to the application. Their branded dinner party followed suit — with neutral tones, natural woods, clean lines, and chic, simple place settings. The event honored inspirational women, with a hand-picked guest list of accomplished ladies, and offerings from woman-made-and-founded wines and tequilas.
photographer: Beatrice Howell Photo | posted by: The Revery LA
Biossance is known for their sustainable, plant-based skincare products — so it only makes sense that they hosted a sustainable, greenery-filled product launch. The luncheon took place at a venue teeming in natural light, where guests were offered fresh fare and bright beverages.
How do you emphasize the magnitude of your biggest brand launch yet? A branded spaceship in the desert might just do the trick. This multi-day Benefit mascara launch leveraged futuristic décor and glitzy entertainment to ensure a memorable experience for everyone in attendance (as well as those following along from home).
Marc Jacobs’ iconic Daisy Love perfume had a just-as-iconic launch day at the Santa Monica Pier. The designer took corporate event branding to new heights with a Daisy Love carnival that included a printed ferris wheel, carnival toss, ice cream cart, and surfboard-lined entrance.
Neutrogena went heavy on color at their Coachella pop-up dinner. The activation went from day to night with color-blocked candle sticks, photo ops, place settings, and pampas grass. Guests were buzzing over the boho affair as they learned about the company’s latest line of skincare products — while sipping on a variety of tequila concoctions.
Khloe Kardashian took the denim world by storm by creating a line that comfortably fits all shapes, sizes, and curves. Good American markets to real women, by real women, as shown by their branded New York City casting call in search of their next ambassadors.
Christian Louboutin, a designer brand known for its luxe red-bottom shoe soles, hosted a sultry fashion week party in partnership with Pernod Ricard spirits. Smoky cocktails with branded ice cubes, red-bottom serving platters, and bright red neon signage ensured that no guest forgot what brand they were there to celebrate.
You may not be able to judge a book by its cover, but Mario Badescu knows you can judge a product by its packaging. The brand turned their most popular items into lofty coupe towers — and put their classic company logo onto cocktails, pool stands, and more.
Sol De Janeiro partnered with Ulta Beauty on a multi-day influencer trip to Southern California. A memorable event from the trip took place at a bohemian Los Angeles restaurant, where the brands brought product-shaped photo ops to life and offered hand painted “Bum Bum Cream” — a fan favorite.
People Also Ask…
How can I find a corporate event venue?
PartySlate is a one-stop-shop for all of your party-planning needs — including finding a corporate event venue. Whether you’re looking for a private dining space for a team dinner, a rooftop for a product launch, or a raw space for a holiday party, PartySlate’s local venue directories help event hosts discover unique spaces for all event types.
From branded food and drinks from top caterers, to logo-inspired photo ops from experienced designers and florists, and social media-worthy content from skilled photographers and videographers, corporate event hosts can build their entire vendor team on PartySlate using our curated vendor directory.
This team creates floral masterpieces that elevate every event with a cohesive vision. We appreciate their flexibility and skill at designing stunning, artistic arrangements for everything from product launches to large-scale galas. photo courtesy of: B Floral Event Design and Production
Corporate events are an essential part of any marketing strategy. Whether you’re looking to retain employee talent, forge new business connections, or promote brand awareness, events promise a high return on investment — all while creating memorable fun.
Corporate party themes allow you to create an immersive experience for your guests. By centering your celebration around a party theme, you can make sure that every moment of your celebration is engaging — with help from a skilled corporate event planner, of course. Plus, such a photo-worthy result means that your guests are more likely to share the event on social media — which will lead to great brand recognition.
Keep reading to discover 15 corporate party ideas, taken from real company events. Once you have your heart set on a particular look, click “See More Photos” to learn more about the talented vendors behind each celebration.
1. Make it a Miami Vice Corporate Party Theme
photographer: The Louis Collection | event planner: Chris Weinberg Events | décor: Gilded Group Décor | venue: Faena Hotel Miami Beach
Miami
Invite guests to put on their pastel suits and white linen jackets for a Miami Vice-themed corporate event. Make sure to implement plenty of bright neon hues and flashy print, just like Chris Weinberg Events did for this corporate bash at Faena Hotel Miami Beach.
For more inspiration, see how the DJ booth resembled a vintage boombox — and other glam décor moments from Gilded Group Décor.
photo courtesy of event planner: Pop Parties | décor: Shag Carpet Productions | venue: FIG Dallas | dj: DJ Nate Nelson
Dallas
Change is constant in the business world — and savvy CEOs are implementing cutting-edge technologies like AI to compete with future business demands. However, that doesn’t mean the past doesn’t have a place in the corporate world; and we’re not just talking about going over old data points.
Both employees and business partners will love a retro-themed bash like this sock hop planned by Pop Parties. Guests were served diner favorites from the best soda shop in town by carhops on skates. Shag Carpet Productions made sure the rentals were on theme with vintage Chevy-style seating, a drive-in photo op, and neon centerpieces shaped like guitars.
photographer: Sheri Whitko Photography | event planner: Paulette Wolf Events | décor: Kehoe Designs | venue: The Geraghty
Chicago
There’s a new sheriff in town, and her name is Paulette Wolf Events. This planning team, along with KEHOE DESIGNS, transformed The Geraghty into a wild west extravaganza for PEAK6, a Chicago-based asset risk management company.
Guests were greeted by “cowboys” on real horses before passing an inspection station where “country sheriffs” checked their weapons (i.e. coats). Throughout the celebration guests enjoyed a whiskey tasting, poker tables, and a mechanical bull ride — all while networking with employees and clients.
photographer: The Brothers Martens | event planning, design, & décor: Social Llama Events | florals: Render Events Co | venue: On The Levee entertainment: Jordan Kahn Music Company
Dallas
Business trends come and go, but this supermarket-themed PartySlate event will always stand the test of time. On The Levee served as the perfect blank canvas for event planning and design company Social Llama Events.
Over three hundred event professionals gathered to design their own floral arrangements at the flower stand, pose for a picture in the “loading dock,” and enjoy custom bites from the deli and sips from the pharmacy. The evening ended with an epic performance by Jordan Kahn Music Company — and many new business contacts for the tastemakers of Dallas.
5. Win the Grand Slam With a Masters Tournament Theme
photographer: Shaimma Photography | planner & design: Events by Picnics In The City | caterer: Hedrick’s Catering & Events
Houston
Master the art of the “Grand Opening” with a Masters Tournament theme. Offer fun activities like putt putt or a long drive contest — with branded swag as the grand prize.
Events by Picnics In The City went a step further and made sure this Grand Opening for Pinnacle Logistics Park attracted new clients even after the party ended. How? Guests took to social media to show off their fairway-green hamburger sliders by Hedrick’s Catering & Events.
photographer: Pete Lott | event planner: Hollywood POP Gallery | florals: Carolyn Dempsey Design | venue: Caramoor Center for Music and the Arts
There’s a party theme inherent in every season — whether it’s a glam winter wonderland-themed holiday party or summer-theme employee picnic.
Hollywood POP Gallery took inspiration from the autumn harvest for this annual employee picnic for Blue Owl. After a year of working hard to meet company goals, employees enjoyed family-friendly fall activities like hayrides, s’more-making stations, and a drive-in movie theater. Hollywood POP Gallery made sure there was no shortage of promotional opportunities with branded lawn games and picnic cooler trolleys filled with even more branded goodies.
Every business leader knows how important it is to read up on the latest business trends. However, there’s still a place for beloved childhood classics — like at a one-of-a-kind corporate event.
Event planning company Paulette Wolf Events and KEHOE DESIGNS teamed up to create this magical children’s book-themed corporate anniversary event for 1,200 people. We especially loved the epic ceiling installation, reminiscent of “The Very Hungry Caterpillar.”
photographer: Erika Dufour | event planner: Revel Global Events | design & floral: Revel Decor | venue: The Old Post Office | catering: Limelight Catering | entertainment: Stage Factor
Chicago
For an evening of glamour and sophistication, lean into a “Great Gatsby” theme.
Revel Global Events chose The Old Post Office, a palatial venue in Chicago, to set the scene for this refined affair. Flapper girls and newsboys greeted guests as they stopped to pose at an Art Deco-designed step and repeat.
From there, guests indulged in the finer things in life — such as salads served in martini glasses, aerialist bartenders, and a show-stopping performance by Stage Factor.
9. Jump-Start the Quarter with a Jungle-Themed Corporate Event
photographer: Spoon Photo and Design | design & floral: HMR Designs | venue: Field Museum | lighting: Frost Chicago
Chicago
Your company headquarters might be in a blustery city like Chicago, but that doesn’t mean you can’t reward your guests with a celebration in a tropical setting.
Lighting company Frost Chicago transformed the Field Museum into a lush jungle with creative lighting mapping. See how waitstaff decked in monstera leaves served fresh fare as guests mingled at green satin-draped cocktail tables or at the coconut bar.
photographer: CS_Photographic | design & floral: 1440 Event Design | venue: Morgan’s on Fulton | rentals: Chicago Casino Suppliers
Chicago
Engaging activities encourage a combination of teamwork or friendly competition: two important skills for thriving business partners and employees. A casino theme makes it easy to incorporate an evening of non-stop engagement.
1440 Event Design turned Morgan’s on Fulton into a speakeasy-style gathering place with the help of Chicago Casino Suppliers. Guests could choose from slot machines, baccarat, roulette, and more — all while enjoying costumed performers and a live band.
11. Set Your Team up for Success with a Studio 54 Theme
photographer: Filip Wolak | event planner: Twenty Three Layers (23 Layers) | venue: 214 Lafayette | printing: Bombshell Graphics
New York
Create a nightclub vibe with a Studio 54 team, and boogie down to live music and plenty of disco décor. Event agency Twenty Three Layers (23 Layers) did just that with their custom fabrications that ranged from metallic fringe wall tapestries to luxe velvet seating.
Make sure to check out how custom cocktails were served in glittering disco ball tumblers with disco ball stir sticks for perfectly on-theme sips.
12. Mix & Mingle at a Midnight Circus
photo courtesy of design & florals: Gilded Group Décor | event planner: The Citadel | venue: The Historic Alfred I. Dupont Building | catering: Constellation Culinary Group
Miami
A circus theme is a great choice for any company looking to incorporate engaging activities into their corporate event. No, we’re not talking about a traditional circus experience (although that’s a great choice for a family-friendly, employee appreciation event). We mean a “dark circus” theme — and that means glamour.
The team at Gilded Group Décor showed off the grand architecture of The Historic Alfred I. Dupont Building to ultimate effect with dramatic red uplighting and one-of-a-kind décor installations, like a miniature raised stage surrounded by a human-sized golden bird cage.
photographer: Meg Sexton | event planner: Glow Events | florist: Duet Botanical Atelier | venue: The Bridgeyard | catering: Foxtail Catering & Events | rentals: Found Rental Co.
Oakland
Decade themes offer the perfect opportunity for costumed attire — and trust us, a fun dress code leads to more selfies, which leads to more posts on social media, which in turn leads to greater brand awareness.
We love how this 90s-themed corporate event has us nostalgic for boy bands and bright colors. In addition to blow-up lounge seating, punchy balloon backdrops, and a slinky ceiling installation, guests enjoyed on-themed bites from Foxtail Catering & Events. We especially love the passed apps served on a mahjong board.
photographer: Russell Kawaguchi Photography | event agency: Modern Millennial Event Design + Production | design & floral: OC Fleurish | venue: The Fifth Rooftop
Anaheim
In order to ensure a brand stays relevant, business leaders need to look to the future. What better way to encapsulate that type of forward thinking than with a sci-fi party theme?
We appreciate how Modern Millennial Event Design + Production proved a kid-friendly theme like “Star Wars” can still be ultra luxurious with the right event space (think urban rooftop) and minimalist décor moments. See how the lounge seating was kept refined, yet on-theme, with a neutral color palette accented with Star-Wars branded black-and-white throw pillows.
photographer: Agency Earth | venue: The Sacred Space Miami
Miami
Center your theme around an art movement, like Pop Art, for a picture-perfect aesthetic. A transformable event space like The Sacred Space Miami was the ideal place to bring such an immersive party style to life.
See some of our favorite themed décor like the Warhol-inspired catering bar graphics and larger-than-life aerosol cans flanking the colorful DJ booth.
A great corporate event venue isn’t just a beautiful event space; it’s also a place for building stronger business connections and elevating your brand. Use PartySlate’s curated directory to discover vetted corporate venues. Use the filters to narrow down your search by location, guest count, amenities, and more.
Before you book your venue, learn more about how to choose a corporate venue — with insider tips from top corporate planners.
Where can I find a corporate planner?
Let a corporate planner handle the planning and execution of your event, so you can focus on doing what you do best: growing your business. Use PartySlate’s curated guide to find the best corporate planners or event agencies. Use the filters to narrow down your search, and look for the “featured” tags to learn more about PartySlate’s top recommendations.
Where can I find more inspiration for my corporate event?
A successful corporate event fosters connections with engaging activities, immersive décor and plenty of fresh fare to keep the party going. Click below to learn more about what’s trending in the corporate world — and how to elevate your event with all of the right vendors.
As greater numbers of employees work from home, shop from home, and socialize from home, in-person gatherings are more important than ever. For corporate entities, there is no substitute for the connection that takes place when shareholders, executives, employees, and consumers come together. Of course, when we say “gathering,” we’re not talking business as usual. This year, corporate events are raising the bar — with employee and consumer satisfaction on the rise, too.
Corporate events span the gamut from experiential brand activations to company-wide summits — and everything in between. While the types of events may vary, the creativity behind the best gatherings is doesn’t. This year, corporate event planners are putting customization and immersion at the forefront of the guest experience. Keep reading to discover 16 corporate event trends to make 2024 the best year yet for growing your business and celebrating your brand’s important milestones.
But First, See if You Can Guess the Trending Elements From This Event
Set the agenda for your conference or corporate event right from the start with larger-than-life agendas that double as wall décor. Agendas give guests the opportunity to prepare for the meeting in advance — thereby reducing wasted time and resources. Just remember, every minute saved is one more minute for a chic cocktail hour.
photo courtesy of event agency: Twenty Three Layers (23 Layers)
Double Reinforcement
The Forter Impact Conference brought together digital commerce leaders for a day of learning, networking, and team building. We love how the conference reinforced its vision for the day with a giant entryway agenda as well as paper programs tucked into branded notebooks.
See how event agency Twenty Three Layers (23 Layers) recreated a “customer journey” with hands-on labs, informative panels, and interactive workshops.
photo courtesy of event agency: Twenty Three Layers (23 Layers)
Lounge & Learn
The AMP Annual Meeting & Expo routinely gathers the top molecular professionals in the industry for an action-packed multi-day event. Twenty Three Layers (23 Layers) made sure attendants knew what to expect from the moment they grabbed their first cup of coffee for the day.
Make sure to check out the custom-built café and branded sips. Nothing starts the day quite like a cup of fresh coffee and a set agenda.
Eco-conscious décor is trending — and with it, color palettes are turning earthy and fresh. This year, we’re all about muted greens and weathered driftwood. Expect plenty of fronds, leafy stalks, and amaranth greens for an all-natural aesthetic.
photographer: Elizabeth Messina | event planner: Merryl Brown Events | venue: Lotusland | rentals: Found Rental Co.
Where the Wild Things Grow
Ganna Walska Lotusland, a non-profit botanical garden located in Montecito, hosted their annual fundraiser amidst the beauty of the great outdoors. Woven chandeliers and earthy décor by Found Rental Co. reinforced the mood set by the dreamy landscape.
See how the custom sips wowed with the same earthy hues and fresh floral accents.
photographer: Lucas Rossi Photography | design & floral: Orange Blossom Special Events | florist: Eddie Zaratsian Lifestyle and Design | caterer: Pausmith Group
Vines, Views & Very Earthy Palettes
Pausmith Group’s launch proved that hospitality always starts with fresh catering — and decorations to match. In addition to the lush tablescapes and signage designed by Eddie Zaratsian Lifestyle and Design, guests enjoyed a diverse menu of handcrafted ricotta ravioli, pan seared branzino, fire-grilled steaks, and more.
See how passed apps and sips of Champagne made the cocktail hour just as delectable.
How can you ensure that your large-scale corporate event still feels intimate? Define wide open spaces, like an industrial loft or an outdoor lawn, with custom-made structures that gently guide guests from one portion of the event to the next. Suddenly, a sprawling space becomes the perfect spot for networking and meaningful conversation.
photo courtesy of event agency: The HighLife Productions
The Definition of a Bold Entry
You can expect handbag designer Rebecca Minkoff to elevate design in all aspects of her life. This influencer dinner in The Hamptons, produced by The HighLife Productions, transformed this beachfront area into a cozy dining experience with a mirrored entryway.
See how glittering disco balls, magenta orchids, and glass string lighting brought a playful vibe to this elevated soirée.
photographer: Villa Visuals | design & floral: Revelry Event Designers & Shawna Yamamoto | venue: AV Irvine | caterer: 24 Carrots Catering and Events
Custom Wall Cutouts
This colorful corporate event used a custom-made wall to create a defined space for event-goers. We love how each step to the second-level offered a moment for reflection and inspiration.
This year, drywall isn’t the only place where you’ll find unique wallpaper designs. Corporate event planners are taking this home décor trend one step further and decorating everything from rentals to sweets with unique, colorful patterns.
photographer: Alex Ferreri | event planner: Curate Plan Style | design & floral: 1440 Event Design & Ashley Frye Studio | venue: Chicago Winery
Inspiration Where You’d Least Expect It
Curate Plan Style found inspiration for PartySlate’s “Gathered in the Galapagos” event in the most unlikely place: Chicago Winery’s private restrooms. The bathroom’s abstract wallpaper influenced the celebration’s tropical motif — from the circular bar to the custom photo op.
See how 1440 Event Design perfected the verdant vibe with lush greenery, rich velvets, and deep gold tones.
Mandarin Oriental, Boston set the scene for a charming corporate garden party attended by the WIPA Boston Chapter. A custom cutout covered in flamingo print brought a playful vibe to the sophisticated gathering, while patterned icing kept the dessert as fashionable as a Boston penthouse.
See how textured table linen and velvet seating perfected the fun and flirty color scheme.
Out of all the corporate trends to take over 2024, we are the most excited about this one. Customers and clients are concerned about their ecological footprints — and businesses are choosing to prioritize sustainable business practices as a result. Recycling and reusing event decorations are just one step in the right direction. Companies are also opting for sustainably-made décor that embraces environmentally-friendly practices right from the start. The result is a happier planet — one trend that we hope never goes out of fashion.
photographer: Chris J. Evans International | design & floral: Rebelle Fleurs Event Design | venue: The Richland
Eco-Conscious Candles Light the Way
This PartySlate community gathering at The Richland put as much emphasis on the environment as networking. Vogue Candles contributed to the elegant garden aesthetic with plant-based, sustainable candle designs.
See if you can spot another corporate trend at this chic dinner party. We’ll give you a hint: Check out the botanical wallpaper designs.
What’s even better than stunning floral installations at your corporate event? How about donating all of the floral décor after the celebration?
We love how Reflower Project was on-site to deliver gorgeous florals by Bloom 52 to community centers throughout Boston. Sometimes, beauty and good deeds go hand-in-hand.
This fun designer trend is making its mark on everything from kids’ birthday parties to corporate events. Inspired by two-dimensional comic book art, these simple designs bring an element of storytelling to your celebration. We especially love how the combination of 2D and 3D designs add https://www.attentivethread.com/2023worldtourtexture and depth — turning static moments into stimulating photo ops.
photo courtesy of event agency: Twenty Three Layers (23 Layers)
Dining the 2D Way
This immersive conference by Attentive Mobile kept guests engaged with inspirational keynote speakers, structured roundtable discussions, customer panels, and plenty of delicious bites to fuel the activity.
Twenty Three Layers (23 Layers) made sure attendees had a bright and cheerful place to connect over a cup of coffee. See how the branded stir sticks boasted the same 2D design style.
photographer: Aida Malik Photography | design & floral: Oda Creative & Pretty Posh Events | venue: Glasshouse Chelsea
The Apprentice Shop
Pretty Posh Events and Oda Creative incorporated chic black and white designs throughout this glamorous company gathering. We especially love how the custom “Apprentice Holiday Shop” turned an ordinary swag station into a charming photo op.
See some of our other favorite black and white details like the modern tablescapes and sleek Champagne wall.
Oversized faux florals are taking over the fashion world, and corporate event planners are taking note. Power petals turn entryways and corridors into can’t-miss focal points — and the perfect place to pose for a selfie or professional photo.
photographer: Chris J. Evans International | event planner: Nick Gentile Events & Weddings | design & floral: Eddie Zaratsian Lifestyle and Design | venue: Waldorf Astoria Beverly Hills
Leave it to the Lilies
Faux lilies framed the entryway to Waldorf Astoria Beverly Hills’s Astor Ballroom at PartySlate’s “End of Summer Soirée,” marking the transition to an evening of riveting entertainment and summery décor.
photographer: Genevieve de Manio Photography | event planner: Rachel Behar Events | design & floral: TPD Design House & Wedded Events | venue: 74Wythe
Fashionable Fronds
PartySlate’s “Sweet Summer Social” at 74Wythe captured the bright hues of late summer with playful fronds found on the invitations, dance floor, bar area, and more. Towering frond sculptures flanked the bar area, DJ booth, and photo ops, as well.
See how Rachel Behar Events and Wedded Events teamed up to curate a fun summer vibe from start to finish. We especially love the acrylic cocktail tables filled with pink beach balls.
Neon lights and bright florals mix modern and lush décor elements for a glam aesthetic. Of course, we’re not talking about ordinary neon lights. This year, we’re obsessed with abstract lighting installations that wind and curve like growing greenery.
photographer: Dennis Lee Photography | event planner: Ladidadi Events & Incentives | design & floral: HMR Designs | venue: RPM Seafood | RPM Events & The Northman & Flight Club
Summer Hues Shine Bright
Ladidadi Events & Incentives planned this company’s all-hands summer meeting with interactive team building activities and plenty of branded moments.
Neon signage is a clever way to shine a light on your company’s logo. The creativity doesn’t have to stop there, however. We love how these abstract neon lights follow the contours of lanterns and palm leaves for a fresh take on summer foliage.
photo courtesy of design & floral: B Floral Event Design and Production
Light Up the Night
You can expect lighting to always be prioritized at the annual Clamshell Foundation Firework Show, a three-decade-long tradition in East Hampton. B Floral Event Design and Production brought the fireworks down to ground level with abstract neon lighting and a starburst of fronds and tendrils.
Inside-out designs give guests a chance to indulge in the best of both worlds: indoor and outdoor settings. Whether you choose to bring the garden inside, or the living room to the rooftop, you’ll find that the best designs are always the unexpected.
photographer: Pearcey Propper | design & floral: OCNY Production
Garden Grandeur (& Fully Weatherproof)
This St. Ive’s product launch, designed by OCNY Production, brought the garden indoors for a lush, weatherproof celebration. The company’s signature Apricot Scrub hung like leaves from potted trees, while grassy floors and projection mapping immersed guests in the great outdoors.
Make sure to check out how the chic upstairs lounge area continued the bright color palette with towering floor lamps and cozy throw pillows.
photographer: Jorge Meza Photography | event planner: Wife of the Party | Florist: Peony secret | venue: Melrose Place LA
Rooftop Vibes Get Cozy
Prose launched their new hair products to a standing ovation at this rooftop soirée planned by Wife of the Party. A covered lounge area, complete with an elegant chandelier and wall art, ensured that guests stayed cozy.
See how florals and greenery reinforced the company’s commitment to natural ingredients, as well.
Reinvent what it means to wait in line with interactive bar sips. Guests will love the opportunity to knock for tequila or ring for Champagne. Just make sure you work with a professional bar service for beverages that are as tasty as they are beautiful.
photo courtesy of design & floral: Avant Garden Floral + Home | design & floral: Social Llama Events
Knock for Tequila
Social Llama Events and Avant Garden Floral + Home brought Vestals Catering’s 15th-anniversary party to life with plenty of delicious sips and bites. We especially love the “Knock for Tequila” station. Of course, the QR code stir sticks were just as delightful.
See how a colorful LED-lit dance floor, branded merch stop, and delicious catering (did someone say personal-sized pizzas?) made this anniversary as memorable as can be.
photographer: Katherine and Tyler Wedding Imagery + Films | design & floral: Passera Events & Willow Event Designs | venue: Festival Hall
Ring for Champagne
PartySlate hosted this French-influenced seaside affair at Festival Hall to great acclaim. Guests loved ringing a bell for a glass of Champagne, delivered by Cocktails & Beverage Catering, before indulging in a night of connection and celebration.
See how Willow Event Designs captured a French garden aesthetic with fresh foliage and plenty of suspended greenery.
It’s official: dinner is décor. Match the sliders to your party’s color palette for the most Instagrammable bites. For a branded moment, serve your sliders in custom packaging. Guests will appreciate finger food without the mess.
photographer: Shaimma Photography | design & floral: Events by Picnics In The City | caterer: Hedrick’s Catering & Events
A Hole in One Presentation
Hillwood celebrated their grand opening with a Masters-themed event, planned by Events by Picnics In The City. With a summery green color palette, the celebration evoked the relaxation of an 18-hole golf course.
We especially love how Hedrick’s Catering & Events’ sliders featured bright green buns to match the green backdrops, balloon installations, and mini golf simulators.
photo courtesy of event planner: Events by Picnics In The City | venue: Z on 23 rooftop
Love Is in the Air
Events by Picnics In The City and Hedrick’s Catering & Events teamed up again to wow with this self love-themed pop-up station in Houston. Pink sliders perfectly coordinated with the red floral backdrops and scarlet balloon installations.
See how the love continued with branded sweets, cocktails, and a hip DJ booth.
The corporate world is taking a fresh approach to crudité, and we couldn’t be more pleased. While farm-to-table dinners have increased in popularity over the past decade, finger foods have often been overlooked. Now, passed apps are going green — so you can eat and mingle while making the earth a happier place.
photographer: Rey Lopez | event planner: LeFeast | design & floral: Ed Libby Events
Passed Apps Pass the Taste Test
The Beefsteak Relaunch Party, planned by LeFeast and designed by Ed Libby Events, paired fresh fare with stunning décor. We adore the customized Beefsteak market cart and delicious crudité cups.
Make sure to check out the lush ceiling installation of fresh greenery and ripened tomatoes.
photographer: Genevieve de Manio Photography | event planner: Rachel Behar Events | design & floral: TPD Design House & Wedded Events | venue: 74Wythe | catering: Deborah Miller Catering & Events
What’s better than traditional crudités? How about a living garden. Deborah Miller Catering & Events let guests “dig” and “replant” their own organic veggies from planter boxes for a fun and immersive dining experience.
See how the party décor, designed by Wedded Events, was just as lush
The moment that guests enter your corporate event should be a moment worth remembering. While we love how décor can elevate any doorway, experiential entrances create immersive experiences — and turn crossing a threshold into an extraordinary act of connection and celebration.
photographer: Shauna and Jordon | design & floral: Gilded Group Décor | event producers & favors: Chris Weinberg Events | venue: The Sacred Space Miami
Transformation, Connection, Growth
Event tastemakers were given a key to enter The Sacred Space Miami through the door of their choice: transformation, connection, or growth.
See how event planner Chris Weinberg Events and creative director Gilded Group Décor kept the celebration going with one experiential moment after another. Plus, see if you can guess which children’s book inspired this unique party theme.
The welcome party for PartySlate’s exclusive two-day event, held at Lavan 641 Midtown, wowed guests right from the start. Costumed greeters whisked guests through an LED entryway — after stopping to strike a quick pose, of course.
See how the party continued with more creative designs from event planner jesGORDON | properFUN and décor team Jen Gould Event Design. We especially love the 145-degrees of seamless projection mapping.
We’re not talking about costumed performers as entertainment; we mean straight up décor. Living, breathing models bring a dynamic element to static photo ops and immerse guests into the party theme. Keep reading to see how.
photographer: Pearcey Propper | design & floral: OCNY Production
To See or Not to See
OCNY Production designed this stunning Sama Eyewear product launch with beautiful décor and a sense of humor. We love how models posed with jeweled masks while guests enjoyed an array of chic eyeglass designs and dramatic views.
Make sure to also check out the furnishings by Taylor Creative Inc. Business casual meets New York penthouse — and the result is pure sophistication
Photographer: Afrik Armando | Design & Floral: jesGORDON | properFUN & Jen Gould Event Design & American Foliage & Design Group | Venue: Hall des Lumières
Baby, You’re a Firework
The closing cocktail party for PartySlate’s two-day exclusive event ended with a bang — and firework headdresses. Jordan Kahn Music Company evoked celebratory rockets and sparklers with caps of colorful florals that burst into feathery fronds.
Corporate events are all about bringing people together — be it employees, consumers, shareholders, or thought leaders. Networking over a cocktail hour is great, but experiential workshops and activations give guests the chance to work together for the common good. Party hosts can even use this team building activity to give back to their communities.
At this experiential event, Scentex taught guests how to combine top, middle and base notes to create their own custom reed diffuser. Best of all, they were invited to take home their own signature scent for a thoughtful party favor.
See how charcuterie and sweets kept guests satiated between sniffs.
Virtual photo booths reimagine event photography. Angela Meggs, President of Angie D Entertainment LLC, describes this new phenomenon: “Our virtual photo booth is an online webpage, accessed through a smartphone or device, that allows guests at any event to take timed selfies, use digital props, virtual magic backgrounds, and even pose with friends in virtual group photos – from anywhere! A virtual booth allows you to engage guests with creative experiences and receive the digital image immediately to share on social media. This is different from event photography, which usually releases photos in batches or galleries after the event. A virtual booth can impact event trending, brand awareness, market outreach, and data collection.”
photo courtesy of & entertainment: Angie D Entertainment LLC
A Winning Ticket
Students from all over Virginia, Maryland, and the District of Columbia were invited to the Maryland Jockey Club’s College Day Party for a chance to win scholarships from multiple corporate sponsors. Angie D Entertainment LLC provided a virtual photo booth where participants were “presented with a consistent and visually appealing color scheme that was incorporated into all aspects of the event,” according to Meggs.
“The booth also featured Scratch’n Win, a game that allowed attendees to rub their cell phone screens and find out if they won a prize.”
We always recommend hiring a corporate event planner before checking off any other item on your planning to-do list. A full-service planner is more than a coordinator; they are the visionary behind your celebration. Additionally, they can help with everything from organizing your guest list and securing your vendor team to creating perfectly branded moments that elevate your business.
PartySlate makes finding a corporate event planner or event agency easy with our curated directories. Click the guides below to find your ideal fit. From there, use the filters to narrow your search by location, services, and more. If you see a vendor that you like, make sure to click into their PartySlate profile to learn more about their business and see real examples of their work. You can then reach out through the directory or their PartySlate profile.
Once you’ve found your event planner, it’s time to narrow down your venue choice. You’ll want to consider your budget, amenity needs, guest count range, and so much more — and read our how-to guide on finding the perfect corporate event venue.
Head to PartySlate’s curated directory to find the best corporate event venue in your chosen locale. Use the filters to narrow your search by location, guest count, venue type, and more. Look for the “featured” tags, and learn more about PartySlate’s top recommendations by clicking into a venue’s PartySlate profile. You can reach out from there or through the directory for seamless communication.
Where can I find more corporate event inspiration?
PartySlate is your go-to resource for finding the best event inspiration. Click on the guides below for some our favorite corporate event ideas for summits, brand activations, business anniversary parties, and other corporate functions.
“Well, I must endure the presence of a few caterpillars if I wish to become acquainted with the butterflies.” — The Little Prince
On Tuesday, September 12, several hundred event tastemakers and top professionals gathered to celebrate with PartySlate at a stunning and unique book-themed soirée. Specifically, the planners at Chris Weinberg Events and the design team at Gilded Group Décor drew inspiration from the children’s classic “The Little Prince.”
Johanna Dilone of Gilded Group Décor says, “We spend so many of our days managing the pressures that come with our industry projects that we barely have time left for play and reflection. If we conceptualized and executed the individual lessons from the book properly, I was convinced that we could engage our guests in some meaningful moments, while getting inspired by basic principles that we tend to forget in our day to day.” She adds, “Lessons about growth, the value of cultivating relationships, and following your heart are what we aimed to bring to life utilizing the creativity of every vendor involved.”
The event was perfectly set at The Sacred Space Miami. Chris Weinberg of Chris Weinberg Events shares what went into choosing the unique space: “We work there and know the team, valet, security, bathroom attendants, and so on…It is a well-run venue. With [Founder and CEO] Karla Dascal’s depth and breadth of luxury event planning experience, she thoughtfully built a proper venue.” Dilone says of the locale, “Sacred Space served as our ideal venue because of its holistic values and alignment with the messaging we aimed to convey for this gathering. This space is renowned as a sanctuary for those seeking spiritual healing, fostering connections within the wellness community, and commemorating life’s most significant moments.”
A Glimpse of the Evening to Come
Guests were invited to PartySlate’s celebration via a luxe digital invitation, custom-designed for the gathering by Boxed Wedding Invitations. Their design drew inspiration from the classic children’s book that provided the celebration’s theme.
Dilone shares, “I love books. And this is one of those ‘children’s books’ that teaches us much of what we need to know as adults.” The invitations were a chic black-and-white take on the book’s motifs that included exploration, connection, celebration, and growth — all of which were embodied throughout the gathering — in addition to a heaping dose of whimsy.
The Boxed Wedding team also designed all of the print materials for the evening, from acrylic signage at each catering station and bar to QR codes that acted as décor moments.
Design: A Chic Version of a Children’s Tale
“The most beautiful things in the world cannot be seen or touched, they are felt with the heart.” — The Little Prince
Of pulling together the epic group of vendors who produced the themed celebration, Weinberg shares, “We had detailed meetings with Johanna Dilone and her Gilded Group Décor team to understand her vision as the Creative Director…My team and I reached out to each vendor to paint the picture for the evening, and we brought in GGD for meetings to discuss…and share the brief and mood board that GGD provided as a guide. We carefully selected vendors we knew would share our vision.”
Sam Barredo of Chris Weinberg Events says of The Little Prince-themed evening, “I cannot get over how incredible all of Gilded Group’s creativity was in the décor.” The décor included everything from an experiential entrance to a hand-built airplane that hovered over the celebration.
Guests Made an Entrance
As guests arrived, they were handed a key. But which doorway would their key open? It was for each guest to decide for themselves: transformation, connection, or growth. Dilone shares of her innovative entrance idea, “As a company, we pride ourselves in being able to construct in-house just about anything that we can imagine. What if from the time they entered, simply by choosing a door, the guests would determine what they were there to seek?”
Barredo says, “The keys and doors! Johanna had this idea of an interactive guest entrance that included some of the networking and growth elements that we wanted to inspire. We worked with IDitAll to make this a little gift element as well, as every guest was given a keychain.”
An Airplane, Meaningful Quotes & More
Dilone loves to ask what is possible — and then make her vision into reality. In the case of our PartySlate event, she shares her thought process, which is a peek behind the creative curtain. She says, “What if we built a life-size airplane, whose wings served as a barback? A dessert lounge built around the idea of invisibility? An upside-down rose and mirrored backwards text to talk about our capabilities? The Little Prince had all of the elements we needed to showcase that we love to think differently.”
One creative vision requires many elements. For example, in the case of the airplane that hovered over this celebration, Elite Tent provided the structure from which it hung. Their tent frame left the evening open to the starry sky while clearly defining the outdoor party space at The Sacred Space Miami.
Dilone says of the unique event’s placement at the venue, “Its thoughtful design paired perfectly with the modern, all-white aesthetic that we envisioned for the evening. The ambiance was imbued with positive energy, from the impressive display of massive crystals and lush tropical gardens to the captivating reflective pool at its heart.”
A Minimalist Challenge
Dilone shares, “And because we can’t resist a challenge, we resisted our maximalist ways and tried our best to bring each concept to life in all-white, museum-like moments, worthy of the modern venue.”
She continues, “Everyone that knows our company knows we can do very large floral centerpieces — but what happens if we forgo the need to fill tables with florals and do reflective lanterns that the guests can interact with instead? We love complicated, oversized ceiling installations — but what if ‘clouds’ are represented by simple lines of fabric propelled by fans suspended above the airplane? We’ve designed thousands of step-and-repeats — but would people appreciate that we replaced vendor logos with QR codes to make their information readily accessible?” She asks, “Doing things differently, did we still make an impact? That’s a question only our guests can answer!”
As hosts and guests, it’s a resounding yes from the PartySlate team!
A Magical Lighting Moment
Every memorable event boasts well-considered lighting — whether it’s a candlelit dinner party or a wedding with a packed dance floor. Lighting acts as décor as well as cues guests to transitions; but in the case of this event, it also offered a bit of whimsy.
When guests neared the dessert room, they were handed unlit electric lanterns to carry in. As they passed the threshold of the space, their lanterns magically lit themselves. Guests were instructed to place their lantern in place of the dessert they chose to enjoy. It was a communal experience that resulted in a dreamy event tableau.
Barredo says, “The lighting was extremely important, as we were able to collaborate with JACOB CO CREATIVE to create spectacular lighting experiences — from gobos built into the cocktail tables to making the lighting part of the guest experience with guests literally lighting the dessert room themselves. We also cannot forget how incredible the inside bar and DJ booth looked framed with lighting that acted as the décor for those elements.”
Lova Candles also provided plenty of glow throughout the celebration with towering hurricane lanterns that flickered dreamily in the Miami breeze.
Entertainment: Music, a Mime & a Mentalist (Oh My)
“All men have the stars but they are not the same things for different people…You–you alone–will have the stars as no one else has them” — The Little Prince
The best entertainment embodies the mood of a celebration and keeps guests engaged, and the many performers at PartySlate’s Miami event did just that.
Barredo says, “The performers were very important as they brought many of the décor elements to life. Dilone adds, “We love to design with every medium, not just strictly décor. And (of course) we wanted the guests to have fun. To our good fortune, most of the negative traits that are highlighted in each of the characters in the book are wrapped in irony and/or humor. What better way to remind ourselves to stay humble than to have Magen Boys Entertainment bring in “The Vain Man” to shower himself with compliments as part of the bar décor? I think of him, and the Pilot, and the King, as living, breathing, talking centerpieces.”
Additionally, Barredo says, “The Little Prince brought the photo booth to life, along with the actors at the bar, the mime at the lamp post, and we cannot forget about the fortune teller at the entrance! We and GGD worked closely with Magen Boys Entertainment to collaborate and curate all of these moments.”
Shake and Share Media captured posed and instantly-shareable images in a fun photo spot that included a giant, dreamy quarter moon set. Lots of snaps were captured of guests enjoying the interactive entertainment moments from Magen Boys and getting festive at the glam bar from Lovely Locks. And partygoers were wowed and delighted by mentalist Magic by Mio, who has performed for the likes of Barbra Streisand and Michael Jordan.
Barredo discusses another unusual entertainment element, a robot painting a picture throughout the evening; “The robot artist was something that we saw recently at an event. We thought about how innovative this was and how amazing it would be to bring this technological element to add to the creativity element of the event. It was an amazing place to tie in the theme, as the robot painted a rose.”
Of course, having the perfect background music to network to is vital to any corporate event and a Rock With U DJ was on hand to ensure everyone was engaged. But the team knew exactly when to turn up the volume for a full-on dance party with their live band NuFusion. Furthermore, they managed to fill two dance floors — one inside in the dessert space on an epic moon-themed dance floor from PSID Group, and the other outside with live music on staging also from PSID.
Fresh Fare: Delightful Bites
“All grown-ups were once children… but only a few of them remember it.” — The Little Prince
Barredo says, “The catering was a major part of this event, as we have never worked with so many food and beverage partners.” That included five full catering teams, a dessert vendor, four liquor partners, mixologists, servers, catering rentals, and more.
She continues, “Many of the caterers took inspiration from the book when creating their menus and designing their staff uniforms to match, which made for such a uniquely curated experience.”
It would be difficult to to fully highlight the delectable dishes that each caterer prepared — complete with theming to match the celebration as well as costumes and makeup to further the immersive illusion — but below is a sampling of the delights that guests savored.
Le Basque Catering added even more whimsy to the affair with their vermouth “planet” — an edible cocktail made with a liquid vermouth jelly — and their salmon “star-tar” and rose teardrop tea, all offered by servers in folded paper hats.
Hospitality & Culinary Collective wowed tastebuds with hearty Indian dishes like Malai Kofta, Tandoori Chicken, homemade Naan, and a refreshing Raita dip. They offered their dishes with flair — think spinning plates and helpful chefs.
Constellation Culinary Group offered pedal-powered service of delicious tacos, in addition to taking inspiration from the flight theming of “The Little Prince.” They served tartine paper planes with croque madame and a mushroom flan dish they called B-612 after an asteroid featured in the book.
Joy Wallace Catering ensured that there was an offering for vegan guests with their mushroom vegan sea scallop, a vegetable-based bite that impressed guests with the flavors of lemon-infused oil, micro basil, and shallot pearls.
Thierry Isambert Culinary and Event Design transported guests with French-inspired offerings like vichyssoise shots, petit filet mignon, mini cheese boards, and mini black pavlova.
The Cup Bearer worked their always-on-point magic at the bar with mixologists who doubled as entertainment with cocktails and preparation that delighted guests. Their “butterfly margarita” and “disco fever” cocktails offered guests liquid luxury with Inspiro Tequila, while their “Persian lemonade” offered a crisp sip with E11even Vodka. House of Wine & Spirits, Bacardi, and Distinguished Vineyards & Wine Partners further kept our bar fully stocked.
Earth and Sugar ensured that all guests had a sweet ending by filling dessert tables with confections like vanilla panna cotta shooters and white chocolate cake pops.
Additional kudos goes to Tend for providing top-notch staffing and Events on the Loose for their selection of beautiful catering rentals.
All of the Memories Made (& Captured)
“And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.” — The Little Prince
It was definitely an evening worth remembering, and we are grateful that Shauna and Jordon Photography was on hand to beautifully capture the wow-worthy soirée. The team shot gorgeous candid pictures of guests having fun as well as photos of every minimalist design detail and delectable dish. Meanwhile, Suzanne Delawar Studios captured moving images that told the story of the celebration with an engaging video that takes us right back to the night. Both will remind the hundreds of guests of their good time (and will make those who weren’t there, wish they were).
And More Thanks
As anyone who has ever planned or hosted an outdoor celebration knows: the weather can make or break a party. Luckily, the team at Ironic Reports — who predict weather for the event industry — accurately forecasted the weather for our event, so we were assured that rain wouldn’t dampen our affair.
A great celebration starts with a great venue. Finding the perfect corporate event venue is an important, yet challenging, step on any party host’s to-do list. Luckily, PartySlate reached out to some of the best corporate event planners and event agencies in the industry to learn how they scope venues for their clients.
So much goes into choosing the ideal venue for a corporate event — be it a brand activation, company summit, or holiday party. From allocating your budget to knowing the right questions to ask, our expert planners share their insider tips for finding the perfect event space.
Keep reading to learn the ins and outs of selecting a corporate event venue. In nine simple steps, you’ll discover how to navigate this essential checklist item — and see why it’s important to enlist the help of a talented planner or event agency. With PartySlate, finding the right venue — and planner — has never been easier.
But First, See How TYGER Productions Transformed Hojoko for PartySlate’s Boston Launch Party
Before you begin your venue search, it’s important to create a general budget breakdown. From there, you will want to determine how much of your budget will be allocated to venue costs. Brittney Reilly and Sarah Meierhoefer, Co-Founders of Modern Millennial Event Design + Production, advise party hosts to be aware of venue rental fees from the start.
“Venues without in-house catering will charge a venue rental fee — whether it’s a flat fee, half day/full day fee, or hourly fee,” the team tells us. “Venues with in-house catering may operate on a food and beverage minimum and also charge a venue rental fee. It’s important to be mindful of the rental fees to make sure you can afford the other items to bring your event vision to life.”
The team also cautions party hosts to ask what a venue’s rental fee includes. Fees which include “basic rental items like tables, chairs, and linen,” will save on décor costs, freeing up a portion of your overall budget.
Make sure to work with your corporate event planner or event agency to create a budget before starting your venue search. This upfront work will save you time, headaches, and unforeseen costs down the road.
2. Be Aware of Hidden & Extra Costs
Avoid surprise fees and bloated budgets by determining hidden venue costs in advance. The team at Modern Millennial Event Design + Production tells us, “We highly recommend asking your quotes to include tax, service fees, delivery/strike fees, labor fees, requested gratuities, and any additional fees they may have. It’s also good to clarify which fees incur taxes. For example, some venues charge tax and gratuity on venue fees and others do not.
“That way there are no surprise costs when the time comes to start contracting, or even at the end of your event when you receive a final bill,” the team explains.
Jessica Boskoff, Founder & CEO of Twenty Three Layers (23 Layers), also advises hosts to inquire about “other ancillary costs such as building wifi, freight costs, and additional operational fees.”
The team at Modern Millennial Event Design + Production suggests knowing your general guest count range before selecting your venue. “Each venue has a maximum capacity,” they explain. “As long as you are not over the maximum capacity of your venue, it should be fine that your guest count changes after booking the venue.”
You will also want to consider the event flow of any given venue to accommodate your guest count. Ask yourself, does the venue allow for easy mingling and engagement? For example, you may want to provide entertainment in one room while simultaneously offering a quieter space for networking. Additionally, if you’re hosting a corporate event outdoors, can your venue make a last minute accommodation for any inclement weather?
As long as you can be flexible with your event date, you are more likely to secure your top venue choice. Many venues book up to over a year in advance, so flexibility is always advantageous.
Flexibility may also save on budget costs. “Keep in mind that most venues have a weekday rate and weekend rate,” the team at Modern Millennial Event Design + Production shares. “They may also have an in-season and off-season rate, as well.” That being said, “a date does help provide the most accurate quote for the venue fee and food and beverage minimum,” so hold off on setting your budget allocation in stone at the beginning of the planning process.
“Location plays a huge role in selecting a venue,” the team at Modern Millennial Event Design + Production tell us. They remind party hosts to narrow down what’s most important to them: “A view? A central area to allow people to easily gather? A destination to provide more of a vacation experience? You should ask these questions as you’re building your event vision to be sure you are reaching out to venues that best meet your criteria,” the team says.
The team shares that one of their recent clients “wanted a destination that was close to their headquarters, but still felt like a ‘retreat’ location.” The add, “We ended up holding the program at Laguna Cliffs Resort & Spa in Dana Point to provide the vacation ambiance while staying close to company headquarters in Aliso Viejo. Check out the Orange County-themed welcome reception and seated dinner for an inside look.
Lastly, don’t forget to consider how seasonality and weather will affect your location. For example, if you choose to host a corporate event in the middle of a Chicago winter, you’ll want to make sure you have an indoor venue or glass-enclosed space.
We always say that a great planner takes the stress out of the planning process. Brett Galley, Owner & Director of Special Events of Hollywood POP Gallery, does just that by familiarizing himself with the venue before meeting with the client. “Our team likes to receive a floor plan and all the specs — so during the walk through, we can best describe the vision that will pertain to this specific event.”
Ty Kuppig, Founder & Creative Director of TYGER Productions, approaches a venue walk-through with the same level of groundwork. “I always prepare myself for a walk-through with as much background information as possible — including blank floor plans with measurements to sketch on during my visit, photos of past events showing a range of what has been done (and what has not), and a project brief with key details of our event to discuss with the venue.” See how TYGER Productions utilized the structural pillars of Boston Public Library to create seamless (and visually pleasing) seating arrangements at this sophisticated corporate dinner.
Boskoff of Twenty Three Layers (23 Layers) believes in doing the first walk-through without the client. In addition to reviewing floor plans, she brings a list of important questions to ask (keep reading for further insight), and last but not least — a trusted measuring tape.
As a party host, you too can do an initial walk-through without ever leaving your couch. Look up a potential venue on PartySlate to see how other real events have used the space. Make sure to save your favorite photos to an Idea Slate to later share with your planner.
Once your planner has done the initial walk-through, it’s time to accompany them for the next round of visits. Galley advises, “The key decision makers on the client’s corporate team, plus the designers and coordinators, should walk through along with the venue manager to ensure an accurate idea of what all is allowed and how to best utilize the space for maximum effect.”
From there, “If the venue has already been locked in, and a client walk-through has been done, your core vendors should join on an internal walk-through so you are able to run them through the space and talk about red flags or questions, which will, in turn, provide you with a more accurate budget and scope,” Boskoff adds.
Before your walk-through with the venue manager, prepare a list of important questions. It’s easy to forget a question or two during a venue tour, so make sure to write down your list. Kuppig of TYGER Productions shares his list of must-ask topics to broach:
Load In: What is the earliest we can access the venue?
Load Out: Does load out need to happen immediately following the event (overnight) or may our team load-out the following morning?
Power: How many circuits can the venue provide? (Note: This will be particularly important related to AV and catering needs.)
Loading Dock: What are the hours of access? What is the max truck size/height? What is the path from the loading dock to the space? (Note: Always review and measure elevators as those can limit what can be brought in.)
Special Restrictions: Are there any unusual restrictions specific to the venue?
Exclusive Vendors: Are there any exclusive vendors that the venue requires us to work with? (Note: Common examples are catering, AV, or valet.)
Favorite & Preferred Vendors: Are there preferred vendors that the venues suggest and have trusted relationships with?
Parking: What are parking options for trucks? What are parking options for guests? If guest parking is in a garage, can we buy out spots in advance?
Live Flame Versus LED: Does the venue allow live flame, or is LED required?
Galley of Hollywood POP Gallery also suggests asking about arrival times for vendors and whether there will be any “an additional charge for early load-in and set up?” He also recommends that party hosts inquire about the overall capacity (as discussed above). Lastly, he emphasizes inquiring about special restrictions. “What are the do’s and don’ts while utilizing their venue?”
Remember, if you hire a skilled corporate planner, you can leave all of these questions up to them. Utilize our curated corporate planner directory to find the perfect fit.
Of course, a corporate event is far more than the sum of its logistics. Boskoff of Twenty Three Layers (23 Layers) reveals her team’s favorite question to ask: “What can we brand!?” Check out our favorite event branding ideas for a successful corporate event. You can also see how the team at Twenty Three Layers (23 Layers) reinforced a positive company culture at Slack’s summer employee party with branded lawn games, signage, and refreshing summer sips.
The type of venue you choose will largely determine which kind of AV capabilities and amenities are available. “Having baseline AV capabilities in-house is a plus, although not always available, especially if you are working in raw spaces with no infrastructure,” Boskoff of Twenty Three Layers (23 Layers) explains. “But a good sound system, lighting, and projector definitely help. As for other amenities — having nice bathrooms and a large freight elevator are always a bonus!”
Remember, any AV equipment that you have to bring in may add to your overall budget. Knowing that, Kuppig of TYGER Productions shares, “High-quality sound systems with capabilities for multiple wireless mics is a big plus. Large format projection screens or LED walls are also great selling points. Dimmers on all existing lighting are also very important.”
With all of this in mind, you may want to consider what Galley calls “built for the corporate conference-style venues.” He explains, “If you go to The Glasshouse in NYC, you automatically walk into a state-of-the-art facility with high-tech screens, sound, and lighting.” See how Galley utilized this venue to plan an off-site conference that wowed with LED furniture, virtual reality games, and branded décor.
“In house venues often have a staff member who can handle the AV needs of events on their own,” Galley explains. “For an additional cost, at other locations like The Plaza New York, we must work with their in-house AV company, which is Bentley Meeker, who is a top-of-the-line AV company.” He adds, “Outside AV companies may also have connections or resources to be able to bring in specialists to fill technical roles within your event, such as a highly experienced audio engineer.”
9. Review ADA Access
“ADA (American Disability Act) access should always be discussed with a venue prior to booking,” Kuppig of TYGER Productions tells us. You want to ensure that all guests are not only able to access the building, but also able to enjoy the event to its fullest. Kuppig says, “We always review the ADA path — is the entry path the same or different? If different, how can we create an equally elevated experience for entry.”
Hiring a trusted corporate event planner or agency is critical in this regard. Galley of Hollywood POP Gallery shares, “As the producer of the event, it is our job to write a list of all questions to determine if this venue is the correct fit for our client’s vision. This includes accessibility.”
While most venues are ADA-compliant, Boskoff of Twenty Three Layers (23 Layers) recommends choosing a venue “on street level and/or just one floor” to ensure seamless accommodations for all guests.
People Also Ask…
Where can I find a corporate event venue?
Now that you know how to choose the right venue, it’s time to assemble a potential venue list with the help of a corporate planner (keep scrolling to learn more about finding the perfect planner). Click the button below to browse our curated list of corporate venues. Look to the “featured” venues for PartySlate’s top picks.
If you see a venue you like, make sure to click into their PartySlate profile to see how real corporate events utilized the space. Don’t forget, you can reach out to a potential venue straight from the directory. Lastly, you can browse some of our favorite corporate event venues by city:
Where can I find a corporate event planner or event agency?
We always recommend hiring a corporate event planner or event agency before you start the planning process. Your planner will guide you in everything from vision to execution. Planners not only take the stress out of the planning process, they can save you money in the long run by avoiding common rookie mistakes such as coming unprepared to a venue walk-through.
Click the buttons below to browse our curated list of expert event planners and agencies. Make sure to click into a potential planner’s PartySlate profile to see real examples of their work and learn more about their business. If you see a planner you like, you can reach out through the directory. You can also contact our contributing panel below.
Remember, the best corporate events bring people together — be it a corporate summit, experiential activation, or company party. See how Hollywood POP Gallery planned the perfect family corporate picnic with engaging activities, delectable barbecue, and photo-worthy swag.
Where can I find more corporate event inspiration?
PartySlate is your go-to resource for event inspiration — including wow-worthy corporate event ideas. Click below on the following guides to maximize your brand’s reach with the latest trends and classic event ideas. With PartySlate, planning a corporate event has never been easier.
On Monday, July 17th, PartySlate hosted hundreds of Washington, D.C.’s top event professionals at premier venue La Vie for a “Light Up the Night”-themed soirée. The skilled planning team at Jayne Heir Weddings & Events conceived and produced the gathering with the décor professionals at Distinctive Event Design.
Jamésa Alexander of Jayne Heir shares, “I created the theme as a way to uplift our industry. We encouraged each person to come to the event wearing bright colors to create an electrifying and joyous atmosphere for the event. Each and every single person carries a special light that only they can use to illuminate the Earth — why not combine all of the bright lights in our industry and community?”
Alexander adds of the setting, “One of the chicest and most stunning venues at the Wharf in Washington, D.C. is known as La Vie. The venue served as the perfect backdrop with sprawling waterfront views and floor-to-ceiling windows. The venue is full of stunning chandeliers and rich colorful vibes.”
A Glimpse of the Evening to Come
Guests were invited to PartySlate’s celebration via a luxe digital invitation, custom-designed for the gathering by Cygnus Studio. The invitation drew inspiration from the neon hues and silver details in the party’s palette.
Design: Neon Disco
PartySlate’s latest D.C. event featured an inspiring, vivid theme that started at the lively entrance and continued through every element — from the vibrant lounge areas to the neon lighting, and even to the fresh fare. Alexander of Jayne Heir says, “I decided to lean into the colorful palette of the venue, La Vie, and design with the use of color in mind.
“To add an electrifying element, I decided to incorporate the use of neon lights and disco balls. The neon lights were a reflection of that electrifying spark of color that filled the room. Furthermore, who doesn’t love to dance under a glittery disco ball? I incorporated the disco balls into the floral designs and custom signage. The theme was fresh, fun, and memorable for all!”
Of lining up event partners to produce the epic evening, Alexander says, “When working with the vendor team, I was afforded to have the support of some of my favorite floral and production vendors that I regularly work with like Distinctive Event Design, The LightSource Company, and Sweet Gifts Balloons & Events.”
Sweet Gifts carried the vivid palette throughout with silver, neon green, and hot pink balloon installations and photo backdrops, each of which provided perfect Instagrammable moments for guests. Meanwhile, The LightSource Company did much more than their name would imply. The team not only provided the much-needed neon and other lighting elements, but also produced all of the events’ themed vinyl wraps.
Alexander continues, “I allowed each vendor to operate in their talents to create their expression of what I had envisioned for the event. The overall execution of the design would not have been complete without the amazing plethora of rentals from Something Vintage Rentals. Their rental elevated the entire look and feel of the space, and it was a match made in ‘neon’ heaven!”
Distinctive Event Design added brightly-hued florals to the celebration in undulating installations that mingled with neon lighting and disco balls for a joyful, totally unique aesthetic. The neon green and pink palette was balanced by black and white elements from the DJ surround to the creative menus and print materials.
“One of the smaller details that shined throughout the evening was the custom signage and drink stirrers. It’s always the smaller details that can create a lasting impression on the guests. Hence, Wilori Lane designed oversized, 3D neon light signage that actually ‘lit up.’ It was the coolest sign I had ever seen, and it was a major statement piece for each of the bars. Their acrylic disco ball stirrers also added a special touch to the signature cocktails!” says Alexander.
Entertainment: Interactive & Floor-Filling
The colorful cocktail party kept guests engaged all night with multiple forms of entertainment. Alexander says, “When it came down to the interactive entertainment, I was blown away by the performances from Artstella Productions; the dancing disco ball was especially a hit! The DJ and the saxophonist provided by Lucy Black Entertainment was also the perfect touch to the party vibes throughout the evening. It took the blend of ideal vendors to execute such a stunning event filled with fellowship and fun!”
Of course, sound and staging are important elements to entertaining moments. La Vie saw to production and a/v while Extraordinary Entertainment created the perfect staging environment for the entertainers.Guests also enjoyed the curated photo booth from Booth-o-Rama, which allowed guests to capture themselves with friends new and old framed in a border of neon pink in photo and .gif form.
Fresh Fare: Colorful & Fresh
La Vie’s catering team curated a menu of bright bites that delighted partygoers. Guests enjoyed a variety of choices from a caprese panini station with fresh herbs to a carving station offering lamb, sausage, and more. They nibbled on fresh summer fare like sushi and elevated bbq-inspired items like short ribs with thinly-sliced potato stacks.
The venue also provided fully-stocked bars with creative cocktail offerings. Their colorful Purple Blossom 75 delighted with blue butterfly-infused gin, fresh lemon and pineapple juice, berry syrup, and prosecco. They also created Watermelon Wishes, a tequila-based cocktail with a kick from habanero-infused pineapple puree and fresh watermelon flavors. Frosé and Piña Coladas were served on the terrace, the perfect setting for the sweet summertime sips.
MY DRAP completed the glam vibe with luxurious, custom natural cotton napkins featuring the PartySlate logo.
All of the Memories Made (& Captured)
It was definitely an evening worth remembering, and we are grateful that the photography team of Anna & Mateo was on hand to beautifully capture the vibrant soirée. The team shot gorgeous candid pictures of guests having fun as well as photos of every colorful design detail and delectable dish.
Meanwhile, Vona B. Productions captured moving images that told the story of the celebration with an engaging video that takes us right back to the night. Both will remind the hundreds of guests of their good time (and will make those who weren’t there, wish they were).
And More Thanks
Producing a beautiful celebration — like PartySlate’s “Light Up the Night” celebration — requires a talented team of partners. In addition to the vendors listed above, we also want to thank MAB Hair and Makeup Artistry for our party-ready hair and picture-perfect makeup. They made sure that our PartySlate team looked (and felt) our absolute best.
Kids might be out of school for the summer, but most adults find themselves working hard all year-round. Luckily, summer is the perfect time for a warm weather bash. We’ve rounded up our favorite company summer party ideas, from real corporate events found on PartySlate.
Whether you’re hosting an employee party, corporate summit, or experiential activation, you’ll find the best corporate summer party ideas for a successful soirée. It’s time to step out of the office and into the sun with refreshing sips, bold color palettes, and our favorite outdoor activities. Plus, you’ll find the talented corporate planners and vendors behind each celebration — so you can begin to assemble your corporate event team with the click of a button. PartySlate makes the planning process easy, so you can enjoy summer to its fullest.
1. Bright & Bold Summer Hues
Come summertime, nature is in its zenith. Trees boast lush, verdant leaves. Flowers dazzle with one bright hue after another. Take your cues from the season’s color palette, and embrace a bright and bold color scheme for your own corporate soirée. Incorporate bright florals, vibrant uplighting, and vivid rentals (like these pink-frosted donut-shaped floaties) to make your party pop.
Pro Tip: Create your own mood board by saving your favorite photos to an Idea Slate. Just click on the image to see the celebration’s event album in full. From there, click on the heart at the top right corner of your favorite photos.
A great party starts with a great party theme — regardless of the season. Consider a party theme, like this neon cactus-inspired bash, that lets you play with bright summer hues. Of course, even a sci-fi theme can exude luxury with a chic rooftop space and refined details.
If April showers bring May flowers, then June brings a whole lot more. In the natural world, florals are a summer staple — and the perfect décor choice for a summer fête. Lean into blooms that offer a variety of bright hues like mums, anemones, and zinnias. Make sure to supplement your floral installations with plenty of fresh greenery, as well.
Pro Tip: Use PartySlate to find a talented florist near you.
You heard it here first: Ball pits aren’t just for kids. Incorporate a colorful ball pit, accented with summery beach balls, into your corporate event. Not only will guests love the eclectic décor choice, they’ll also appreciate the opportunity for a one-of-a-kind photo op.
Pro Tip: Use PartySlate to find a rental company near you.
Nothing says “summer” like a pool party. Add a pop of color to your corporate event with fun floaties (and a beach ball or two, of course). For a more sophisticated event, use muted décor like white blooms, candlelight, or fairy lights.
Pro Tip: Use PartySlate to find the perfect outdoor venue for your summer bash.
If you live in Chicago like many on the PartySlate team, you know how crucial it is to take advantage of the fleeting summer weather. Make the most of the summer days (and nights) with an outdoor corporate event — complete with al fresco dining.
Pro Tip: Hire a design and floral company to curate the perfect tablescape, as well Instagram-worthy décor like tenting, signage, and balloon accents.
photographer: Susie and Will | posted by: XO Bloom
Enjoy fresh summer produce with the help of a top-notch caterer. Look to a caterer that values presentation as much as flavor. Whether you opt for a sit-down meal, passed apps, or a laidback snack station, your guests will appreciate the delectable bites.
Pro Tip: Use PartySlate to find a top caterer for your summer corporate event.
Cool off with refreshing summer spritzes, bubbly, and custom cocktails. Elevate your beverage service with custom-print trays, matching serving attire, and immersive sip stations. There’s so much to toast come summertime — so make sure you also offer mocktails for those who prefer not to imbibe.
Opt for a beverage truck or stationary bar area for a fun photo op and engaging décor moment. Bar setups are also a great opportunity to feature your brand or company color palette. We recommend pairing your bar area with tray service to avoid long lines and missed networking opportunities.
Communication and collaboration benefit any company, so make sure you offer a designated area for thoughtful conversations. Consider using throw pillows for a branding moment or a stylish backdrop for the perfect photo op.
Pro Tip: Explore other curated lounge areas from real corporate events on PartySlate.
Corporate events are an extension of your marketing strategy. Make sure your brand stays top of mind with fun photo ops that guests will share on social media. Don’t forget to encourage guests to share a branded hashtag when posting on their private accounts.
Pro Tip: Use PartySlate to find a talented photographer to capture all of your favorite moments.
Keep your guests engaged from the moment they walk in the door with riveting entertainment acts. Entertainment is also a great way to segment your celebration — creating rotating opportunities for networking, learning, team-building, and pure fun.
Pro Tip: Use PartySlate to find the best in corporate entertainment — from live bands and DJs to performance acts and activities.
Make sure your guests feel cared for with thoughtful party favors. Consider setting up a pop-up shop to display curated gift boxes or summery party bags like picnic baskets or woven totes. Fill your packaging of choice with summer favorites like branded frisbees, sparkling water, colorful sweets, and more.
A successful corporate event doesn’t happen through wishful thinking. It takes careful planning, plus a talented team of party vendors. Most importantly, a great corporate party — be it an employee event, business anniversary party, or experiential activation — requires an experienced corporate event planner.
Click the button below to explore our curated list of the best corporate planners across the country. Use the filters to narrow your search by location, services, and more. If a planner catches your eye, make sure to click into their PartySlate profile to see real examples of their work and learn more about their business. You can also reach out directly to a potential planner through the directory.
Once you’ve selected your event planner, it’s time to choose a corporate venue to host your soirée. Click the button below to access PartySlate’s curated venue directory to find the perfect spot for your summer bash. Use the filters to narrow your search by location, venue type (hello, rooftop venues), and essential amenities like onsite a/v equipment and flexible catering options.
Make sure to explore a potential venue’s PartySlate profile to browse real corporate events hosted in their space. You can also reach out directly to a preferred venue through the directory or their PartySlate profile.
Where can I find more corporate event inspiration?
PartySlate is your go-to resource for party inspiration — including the best corporate event ideas and trends. Click below on the following articles to explore ways to maximize your brand’s reach through engaging corporate events. With PartySlate, planning a corporate event has never been easier.
A strong product promotion strategy requires more than just content campaigns and email blasts — it necessitates celebration. Yes, you read that right. As the leading event inspiration platform, PartySlate knows a thing or two about hosting a successful corporate event (just see our recent networking event that brought together hundreds of Los Angeles industry elites).
So much goes into creating a profitable corporate event — including strong event branding. Event branding turns static logos into a cohesive (and immersive) experience for your consumers. A memorable live event not only improves brand recognition, it also increases consumer satisfaction.
PartySlate searched through thousands of real corporate events to find our favorite 27 event branding ideas. Keep reading to discover how branded entertainment, unique catering, and wow-worthy décor can promote your unique product. Make sure to save your favorite ideas to an Ideas Slate by clicking the heart in the top right corner. From there, you can share your Idea Slate with your corporate event planner. Bringing event inspiration to life has never been easier.
But First, Step Inside this Unique Event Booth at The Food Network’s Wine and Food Festival in South Beach
photographer: Justin Vasquez | design & floral: B Floral Event Design and Production | venue: The High Line | production: The Lionesque Group
B Floral Event Design and Production helped Victoria’s Secret launch a new fragrance with this stylish pop-up shop in New York City. Guests entered through a luxury perfume bottle cut-out — and from there, experienced one gorgeous photo op after another.
Siblana Events brought the European Wax Center’s brand to life with dreamy blooms cascading from a tilted wax melting bowl. A wax job never looked so luxurious. We love how a spa bed also gave guests the perfect place to stop and pose for a picture.
Slaack Productions let the product speak for itself at this La Croix influencer brunch. Rows of colorful La Croix cans complemented the equally colorful balloon installation and pastel table linen by Nuage Designs.
photographer: Luis Ruiz | production: Eventique | venue: Lavan 541 Chelsea
Laneige launched their “Water Bank” collection at Lavan 541 Chelsea with a stunning pop-up that included eye-catching 3D signage. We especially love how creative projection-mapping continually reinvented the space throughout the day.
photographer: Jeromy Robert Photo | planner: Revel Global Events
Revel Global Events made sure guests at Zillow Group Rentals’s poolside corporate event were inspired to share their pics on social media. Make sure to see how colorful cocktail stools and floral centerpieces completed the look.
Event planner ORO Event Co. and florist Tailored Twig combined forces to create this stylish label launch party for Juliette Porter’s swimsuit line. In addition to the branded balloon signage, guests appreciated the branded chopsticks, bathing suit-shaped desserts, and pampas grass-lined entrance.
photo courtesy of planner: YSD Events | venue: 1 Hotel South Beach | light/av: Frost Florida
Vera Wang showcased their bridal collection with over 150 South Florida couples and Miami influencers. Frost Florida created a custom-made neon lighting installation to match the venue’s elegant silvery color palette and modern, yet romantic, style.
photo courtesy of planner: Rose Gold Collective | floral: Anthology Co. LLC | venue: The Moon
Event agency Rose Gold Collective helped LANEIGE launch their newest beauty product at this chic pop-up shop in Miami. Custom cocktails beautifully matched the colorful products and stylish backdrops found throughout the space.
photographer: Mackenzie Smith Photography | design & floral: Bouquets of Austin | event coordinator: Kristin Catter Events | venue: Hotel Magdalena
Brides of Austin reminds us that reading is always in style. This influential magazine kept their brand front and center at this lavish magazine party with a branded ice bar beautifully decorated with lush florals from Bouquets of Austin.
photographer: Jenny Abrams | planning/design/production: Twenty Three Layers (23 Layers)
The Waterdrop event booth at The Food Network’s Wine and Food Festival in South Beach, Florida is as refreshing as the drinks being served on tap. We love how Event agency Twenty Three Layers (23 Layers) used a pastel color palette to create a hydrating atmosphere at every turn.
Revel Global Events considered every detail for this Adobe Symposium at Venue SIX10 in Chicago. Even the passed apps featured custom branding. Make sure to also check out the branded coffee station with a selfie coffee printer.
photo courtesy of venue: Superblue | caterer: Le Basque | desserts: Sweet Guilt
This hip networking event at Superblue in Miami wowed with branded macaroons by Sweet Guilt. Le Basque was also on hand to provide mini tacos served on a bed of lime, plus other delectable bites.
photographer: Carols Jerez | planner/design/floral: Patrick J Clayton Productions | venue: 24th Street Loft
Event planner Patrick J Clayton Productions immersed guests in the world of Tazo tea with this custom-made photo booth decorated with suspended golden apples and branded tea pouches. Make sure to check out other wow-worthy elements such as the lush floral ceiling décor and neon cacti installation.
15. Capture Every Angle With a 360-Degree Photo Booth
photo courtesy of event agency: Rose Gold Collective
Vital Proteins made sure there were multiple branded moments during this exclusive education and cocktail event. A 360-degree photo booth captured a custom-made backdrop with neon signage by Rose Gold Collective. Make sure to view the branded cocktails and serving trays.
photographer: Mike Larson Photography | planner & designer: L’Relyea Events | venue: The Meritage Resort and Spa, Napa | customer partner backdrop: BooVara Designs
San Francisco and Napa event professionals gathered at The Meritage Resort and Spa, Napa for an evening of networking and celebration. Event planner L’Relyea Events and BooVara Designs teamed up to create this stunning backdrop that featured the name of every vendor that contributed to this stunning event.
REI hosted a post-race block party, planned by 8 Stratton, complete with branded cornhole boards, canopies, and photo ops. We love how this particular photo op invites runners to frame their own picture with a branded prop.
photographer: Robin Jolin Photography | event planner: Leslie Smith | design: Foxtail Catering & Events | caterer: Foxtail Catering & Events | venue: The Hibernia SF
This Instagram Dinner Party was as Instagrammable as it gets. We love how Foxtail Catering & Events brought the brand to life with vibrant colors taken from the company’s logo. Make sure to see how the catering was just as colorful and on brand as this gorgeous tablescape.
photo courtesy of planner: Nick Gentile Events & Weddings
The GLSEN Pride in LA event, planned by Nick Gentile Events & Weddings, honored their sponsors with fun and flirty branded floaties. Click “See More Photos” to see this playful poolside soirée from above.
photo courtesy of planner: Tal Orion Conceptual Events
Tal Orion Conceptual Events planned this colorful corporate event for Kornit LA that included a bold and whimsical lounge area with branded throw pillows. Make sure to also check out the branded signage and photo booth that brought even more vibrant color to this industrial space.
The Hamilton Hotel celebrated their 100-year anniversary in partnership with Glamour Magazine at The Schuyler in Washington, D.C. Guests wined and dined at a beautiful tablescape with subtly branded details like this printed menu accompanied by luxe linen and lush florals.
photographer: Filip Wolak | planner: Twenty Three Layers (23 Layers) | venue: The William Vale
Slack’s summer party kept their colorful logo in mind at all times with a vibrantly decorated poolside celebration. Event agency Twenty Three Layers (23 Layers) made sure guests of all ages were engaged with branded cornhole boards and paddles.
photo courtesy of venue: THE TEMPLE HOUSE | planner: Daughter of Design | event production/decor/rink: 2R Creative
Event planner Daughter of Design helped Beauty Blender launch their electric violet swirl product with a disco-glam influencer party. Guests donned their skates for an evening of high-energy fun that ended with an 80’s retro afterparty and dazzling projection mapping.
photographer: From the Hip Photo | planner: Ladidadi Events & Incentives | venue: The Gothic Theatre
With the help of event planning company Ladidadi Events & Incentives, OrthoFi’s summer celebration kept guests engaged at all times. In addition to music and dancing, guests enjoyed a live screen printing that resulted in perfectly branded t-shirts.
photographer: Aida Malik Photography | planner: Pretty Posh Events | venue: Glasshouse Chelsea
This fashionable corporate holiday party, planned by Pretty Posh Events, featured a gift shop fabrication by Phem Star Productions. Guests had the pleasure of “shopping” at The Apprentice holiday shop for thoughtful (and branded) party favors.
photographer: Mateo & Company | design: Blue Gardenia Weddings & Events | floral: Kim Starr Wise Floral Events | décor: Firefly Ambiance | venue: Four Seasons New Orleans
Guests at this outdoor event at Four Seasons Hotel New Orleans forever remembered this celebration when they used their branded tumblers. Make sure to check out other fun details from this New Orlean’s party, as captured by Mateo & Company.
Cut the stress out of the event planning process with an experienced corporate event planner. Head to our curated planner directory to find the perfect fit. Use the filters to narrow your search by location, services, and more.
If you see a vendor you like, make sure to click into their PartySlate profile to see real examples of their work. You’ll also be able to browse their list of vendor and venue partners to learn more about whom they routinely work with and trust. Lastly, you can read out directly to your preferred planner right from their PartySlate profile page.
Once you’ve booked your planner, it’s time to turn your attention to venue selection. So much goes into choosing a great venue. Beyond the layout and architecture of the space, you’ll want to consider the location, amenities, basic onsite rentals, and more.
Head to PartySlate’s curated venue directory to find your ideal venue. Narrow your choices by location, guest count, amenities, and more. Make sure to click into a preferred venue’s PartySlate profile to see examples of real corporate events hosted at their space.
Where can I find more corporate event inspiration?
PartySlate is your go-to resource for event inspiration — including corporate events. With PartySlate you can browse real corporate events for new ideas or head to the corporate event idea gallery to discover everything from branding and signage to entertainment and décor inspiration. You can also click on the following for helpful party planning tips and advice:
Experiential activations bring a breath of fresh air to traditional marketing campaigns. These consumer-facing brand activations put the consumer (and their experience) first. The result? You attract new customers and strengthen existing relationships.
We reached out to Macy Pulliam, Owner & Lead Designer of Social Llama Events, an experiential event design and production company, to learn more about experiential marketing. Pulliam tells us, “It’s an opportunity for a brand’s audience to capture organic content and create brand awareness. Although not all companies are hosting these activations, the ones that are, are the ones being remembered. Interactive and experiential moments are easy to capture and even easier to share.”
So in a world of constant marketing saturation, how do you make your experiential activation stand out? Start by hiring an experienced corporate planner and team of vendors, of course. As Pulliam explains, “We focus on creating experiences that are unique and reflective of our clients and their people. Being able to create and customize fabrications with our in-house production team allows us to produce one-of-a-kind experiences. By reinventing the wheel, we are creating moments that are loud and larger than life for each client.”
See how the following brands created successful activations with the help of experienced corporate vendors. You’ll find the best experiential activation ideas — plus how to pull them off. It’s time to surprise and delight your customers.
When it comes to event design, take inspiration from the product itself. Utilize color, texture, and shape to transform your setting into a place that evokes your product at every turn.
photographer: Justin Vasquez | production: The Lionesque Group | design & floral: B Floral Event Design and Production | venue: The High Line
Guests entered the event through a larger-than-life perfume bottle installation. From there, guests had the opportunity to enjoy one immersive experience after another — such as digital photo booths, peony bouquet giveaways, and bottle engravings.
photographer: Will Star Photography | planner & design: TYGER | Event Design + Production | venue: New York City’s Rockefeller Center | caterer: Great Performances
Fall-Inspired Ocean Spray Activation
New York, NY
TYGER Productions transformed the Ocean Spray brand into an immersive dining experience with a canopy of fall foliage and a literal “cranberry bog” filled with nearly a million cranberries.
Great Performances delighted guests at this “Thanksgiving dinner,” which included everything from roast turkey with cranberry honey glaze to fresh cranberry-orange relish.
A great party theme is the roadmap to a successful event. Your theme will guide you through each step of the planning process, including everything from décor to activities. This “roadmap” results in a cohesive celebration where every detail contributes to the overall experience and vibe.
Make sure to check out trending party themes to inspire your 2023 experiential activations.
photo courtesy of & venue: THE TEMPLE HOUSE | planner: Daughter of Design | production & décor: 2R Creative
Beautyblender’s 80s Disco-Glam Skating Rink
Miami, FL
Daughter of Design ensured that celebrity makeup bloggers and influencers learned about Beautyblender’s new #dewitfortheglow product line — all while having fun.
Shimmering purple uplighting and glittering disco balls evoked Beautyblender’s Electric Violet Swirl. Best of all, guests had the opportunity to don a pair of roller skates and show off their new beauty products while on the move.
photographer: The Brothers Martens | planner: Social Llama Events | florals: Render Events Co | venue: On The Levee | caterer: Vestals Catering
PartySlate’s Supermart Experiential Activation
Dallas, TX
Over 300 experienced event professionals and tastemakers joined PartySlate at their supermarket-themed Dallas event. Social Llama Events kept the party on theme with a loading dock photo op and fresh produce station by Vestals Catering. A “pharmacy” station featured custom cocktails, while guests also had the opportunity to design their own bouquet at the flower stand.
Set the tone of your immersive activation straight from the start with a branded or themed entrance. An entranceway not only serves as a great photo op, it also signals a shift from the everyday to a new and immersive experience.
photographer: Filip Wolak | planner: Twenty Three Layers (23 Layers) | design: Wittig Design Co.
Sephora Times Square Opening
New York, NY
Twenty Three Layers (23 Layers) made sure guests knew that they were in for something special with this branded escalator design.
From there, guests enjoyed colorful backdrops, thoughtful party favors, and custom cocktails. No detail was overlooked, including the kissable red-lip stir sticks and “Blot Lipstick Here” printed napkins.
photographers: Misti Layne & Jim Vetter Photography & Black Cat Photos | balloon rentals: Balloon Specialties | venue: The Bently Reserve | entertainment: Entire Productions
Mardi Gras-Themed Entire Productions Launch
San Francisco, CA
Balloon Specialties created a “wow” moment as guests entered this Mardi Gras-themed launch.
Entire Productions introduced themselves to the events community with costumed performers, stilt walkers, aerialists, and a riveting musical performance. The visual backdrops were just as memorable with colorful uplighting and vintage street signs pointing the way to Voodoo Cemetery.
Attracting new customers is only one step of your marketing flywheel. Utilize an experiential activation to engage your customers. Show how your brand brings people together and improves their everyday lives. By forging these strong connections, you’re on your way to the next step of the flywheel: delight.
photographer: Jonathan Connolly Photography | planner: YSD Events | design: Ovando Design and Production | venue: Weylin | entertainment: Spencer Ludwig
Vera Wang Experiential Dinner
New York, NY
PartySlate and YSD Events co-hosted this one-of-a-kind experiential dinner that brought guests together for the unveiling of Vera Wang’s latest Bridal Collection. Two concentric table formations allowed guests to take a seat right at this circular fashion runway.
Of course, models weren’t the only ones to hit the runway. Guests also enjoyed a performance by Grammy-winning trumpeter Spencer Ludwig while they ate sumptuous plated meals by Marcia Selden Catering & Events.
photo courtesy of & venue: City Market Social House | production: Vox Productions | caterer: Wolfgang Puck Catering – Los Angeles
Girl Power Experiential Conference
Los Angeles, CA
Shonda Rhimes and Dove collaborated on this inspiring “Girl Power” activation at City Market Social House. VOX Productions produced this empowering activation where teenage girls from Los Angeles’s inner city came together to discuss self confidence and body-image issues.
A cozy lounge area with thought-provoking signage inspired guests to connect and collaborate in this chic setting. Wolfgang Puck Catering – Los Angeles was also on hand to make sure guests enjoyed a nourishing and elevated meal.
Photo ops ensure that your experiential activation continues to reach new customers long after the event ends. Instagram-worthy photo ops lead to increased social sharing. In turn, this social sharing will help you reach new potential consumers (without drawing from your own marketing budget).
photographer: AK Johnston | event planner: Sterling Engagements
Lightricks Track Creator Lounge at VidCon Anaheim
Anaheim, CA
Sterling Engagements turned this Creator Track Lounge into a “creative playground” for content creation. Guests found themselves immersed in rooms that featured neon lighting, a yellow slide, and more.
We especially love the vibrant pink room with cascading rollerskate installations that made for the perfect photo op. Guests were sure to share the pictures on social media within seconds of pulling out their phones.
Daughter of Design produced this whimsical, experiential pop-up for Herbivore’s Cloud Jelly. A custom stairway led to fluffy pink clouds, creating the perfect photo op that captured the rejuvenating feel of this hydration serum.
We especially love how Daughter of Design shined a light on the serum’s specific ingredients (such as tremella mushrooms) with a walking path through an enchanted mushroom forest.
A/V & technology is one of a brand’s greatest assets. Utilize the latest technologies to fully immerse your guests at your activation — and increase social sharing, as well.
Visional created “the most interesting bar in the world” for Dos Equis at Shaky Knees Festival. This full bar, surrounded by 360-degree video walls and interactive social media features, ensured that guests posted their experience online and promoted the Dos Equis brand.
Nightscape takes immersion to the next level with a customizable event space that boasts 360-degree projection mapping and speakers equipped with spatial audio capabilities.
Navarre Beach encouraged Nashville residents to visit their beautiful locale with projection mapping that transported guests to paddleboarding at the beach — complete with the soothing sounds of the ocean.
Capture the kinesthetic energy of your consumers with engaging activities. Not only do activities draw consumers in and allow them to interact directly with your brand, but they also provide yet another social sharing opportunity.
photo courtesy of & event agency: Rose Gold Collective | venue: Bank of America Stadium
Crown Royal HomeGate Experience
Charlotte, NC
Rose Gold Collective partnered with Crown Royal to host key influencers at this custom tailgating pop-up space. Guests enjoyed everything from crafted cocktails to a visit from a former Panther’s player.
Moreover, branded cornhole sets gave influencers the opportunity to participate in games of their very own — all while enjoying a refreshing Crown Royal whiskey.
photographer: Hunt + Capture | event agency: Push Play
The Howl Zone Activation by Target
Minneapolis, MN
Push Play worked with Target to engage Minnesota Timberwolf fans at this experiential pop-up. Guests participated in a “howl off” where two fan sections competed to win Target gift cards.
The competition took place in interactive booths that featured gif captures, interactive LED panels, and live feed. Needless to say, Timberwolf fans lined up in droves to participate in this engaging activity.
Wendy Parker Events produced this Infinity Ward x Star Wars drive-in movie night where guests enjoyed a drive-up step and repeat.
Guests were also able to visit colorful catering stations that doubled as perfect photo ops — as well as enjoy treats delivered right to their vehicles.
Immersion involves all of the five senses, including taste. Make sure to hire an experienced corporate caterer to engage your guests’ taste buds.
Cuisine, much like décor, can serve as a blank canvas to reflect your brand and particular experience. Plus, satiated guests are more likely to stay engaged at your experiential activation.
photographer courtesy of & caterer: Rosemary & Rye Catering | planner: CBF Productions | venue: Festival Hall | bar: Squeeze Cocktails & Beverage Catering
Sistine Chapel, Act of God Party at Festive Hall
Charleston, SC
Guests enjoyed far more than exclusive access to opening night at Michelangelo’s Sistine Chapel: The Exhibition at Festival Hall — thanks to delectable catering options.
Rosemary & Rye Catering gratified guests with fresh pizza and pasta-making stations. Squeeze Cocktails & Beverage Catering made sure guests also found the perfect beverage pairing with Aperol spritzes that also evoked the warm hues of Michelangelo’s masterpiece.
photo courtesy of & caterer: Deborah Miller Catering & Events | florals: Flower Girl NYC | rentals: Broadway Party Rentals
Colorful Activation for Woodbridge Wine Seltzers
New York, NY
Deborah Miller Catering & Events took food pairings to new levels at this colorful launch party for Woodbridge Wine Seltzers. Color-coordinated appetizers matched beverages and décor alike for an activation that celebrated the five senses at every turn.
9. Elevate Your Brand With the Right Entertainment
Engagement (in this case, entertainment) attracts new consumers and drives leads, period. Entertainment acts also serve to surprise and delight already-existing customers with targeted brand engagement.
PartySlate is here to connect you with the best corporate entertainment artists in the industry. Use our curated vendor directory to find a talented entertainment act near you. You can also find some of our favorite corporate entertainment ideas in our image gallery.
photographer: Andreas & Nico | florals: Birch Event Design | venue: Eau Palm Beach | entertainment: Zanadu Group | invitations & print: Ceci New York
Ceci New York x Daphne Newman Launch Party
Palm Beach, FL
Ceci New York hosted a launch party for her new collaboration with Daphne Newman, a renowned bridal fashion designer. The collection, which features prints of lush hand-painted botanicals, made an appearance at every turn.
Even Zanadu Group gave a riveting performance in this beautiful attire — proving that branding and entertainment go hand in hand.
Bacardi launched an experiential marketing tour across the United States with the help of CircX, a Miami-based entertainment company. Immersive entertainment acts included costumed performers.
This successful tour reminds us that connecting face-to-face with your consumers (with the help of live entertainment) will drive leads and engagement.
What makes an experiential activation different from other corporate events?
Unlike other types of corporate events, activations focus on creating “a memorable brand experience” for their guests.
For Macy Pulliam, Owner & Lead Designer of Social Llama Events, “Experiential activations draw an audience and create buzz around the corporate partner/product that lasts longer than just one night. These activities truly focus and depend on guests’ interactions with the brand!”
Where can I find a venue and vendors for my event?
Use PartySlate’s curated directories to find an experiential venue or experienced team of corporate vendors near you. Utilize the filters to narrow your search by location, service or amenities, and more. Make sure to click into a preferred venue or vendor’s PartySlate profile to see real examples of their work and learn more about their business.
Where can I find more inspiration for my corporate event?
PartySlate is your go-to resource for event inspiration. With PartySlate, you’ll find the latest trends as well as classic ideas that never go out of style. Click below to discover insightful guides and top recommendations:
