On Tuesday, March 12th, more than 250 top event professionals gathered in Los Angeles to celebrate with PartySlate for an evening of cocktails and networking. The soirée, hosted at The London West Hollywood, captured the glamour of this iconic city with a “Hollywood Highlight” theme that married iconic Tinsel Town glamour with a fresh spring aesthetic.
With its multiple unique event spaces, The London West Hollywood set the scene for an evening of connection and celebration. Robert Kellermann, Director of Sales & Marketing at The London West Hollywood, tells us, “PartySlate has been a great partner, with a singular vision to showcase our spaces, together with other vendors, in order to bring industry professionals together to network and mingle whilst enjoying beautiful food, drinks, décor, and service.”
Edgar Hay, Creative Director of Edgar Hay Events, took inspiration from the celebration’s two event spaces, switching from an elevated garden aesthetic to a hip LA vibe as the evening progressed. Eric Yousefian, Owner of Design and Floral company Dolce Fiore continued the dual vision with wow-worthy florals that ranged from fresh and punchy to over-the-top glam.
A Glimpse of the Evening to Come
Guests were invited to PartySlate’s celebration via a luxe digital invitation, custom-designed for the gathering by Atelier Azure. Its lush, botanical design gave guests a sneak peek into the balmy rooftop soirée with a secret garden ambiance.
Design: From Spring Garden to Rooftop Glam
A fluid aesthetic requires the right event flow — and that means enlisting a venue with multiple event space options. Kellermann of The London West Hollywood tells us, “There was a great flow between our West End Rooftop and Penthouse Suite (at 11,000 square feet, it’s the largest penthouse in LA) for the event. The West End rooftop boasts stunning skyline views of Los Angeles, mixed with the custom décor put together for the event really made the space pop.”
A custom-fit tent and turf flooring contributed to the dreamy, but elevated, garden setting. Edgar Hay Events perfected the Hollywood elegance of the venue with a fresh spring color palette heightened by pops of white and metallic accents, thanks to MTB Event Rentals.
Dolce Fiore immersed guests into a botanical dreamscape with a massive tree installation built on-site to be a focal piece for the bar area. Guests gravitated toward the huge floral wall that spelled out “PartySlate” in fresh pink roses.
MTB Event Rentals brought in a miniature white circular stage (a 2024 event trend) that was perfect for speeches (a must-have for any successful networking event) — and Dolce Fiore added florals along the bottom to keep it cohesive with the rest of the design. Vogue Candles refined the look with the addition of their luxury, eco-friendly candle décor.
When guests transitioned to the Penthouse Suite and Rooftop, they experienced uninterrupted skyline views and soft golden lighting — thereby ending the evening with a hip LA rooftop experience.
Entertainment: From Chill to Night Club
A celebration with distinct networking spaces requires a flexible approach that transcends a “one-size-fits-all” style of entertainment. With that in mind DJ Nahchey of Dash Entertainment reinvented his traditional formula for an evening of riveting entertainment.
“We love combining live musicians to play along side with our DJs,” DJ Nahchey tells us. “However, for this event since we were taking care of entertainment in three areas (a DJ for the main area as well as musicians for the reception area and the Penthouse rooftop), we decided to have a saxophonist along with backing tracks play during the first hour while guests entered and checked in. We placed our electric violinist (also with backing tracks) on the rooftop of the penthouse to create a more ‘chilled out space’ for those wanting to take in the Los Angeles skyline and have a more intimate conversation with old and new friends. Our DJ Amanda kept the energy high in the main room while guest mingled and enjoyed the libations.”
Of course, the most immersive entertainment experiences create a full-sensory experience for the guests. DJ Nahchey shares, “We were able to use our LED Wall (with a list of the event sponsors) to create a dynamic background behind our DJ. Our AV tech was able to take the graphics and mix them with other ambient visuals for a little more ‘clubby feel.’ One of our breakdancers did a little performance in the very cool PhotoBohemia booth, as well.”
The unique entertainment continued with Ars Poetica, an experiential poetry agency, who delighted guests with written-on-the-spot poems from vintage typewriters.
Fresh Fare: Bites Made for Mingling
Kellermann of The London West Hollywood tells us, “We wanted to showcase our exceptional culinary team, which is a major selling point for hosting events at The London. Our Executive Chef Anthony Keene is laser-focused on delivering high-quality food through a beautiful presentation, to ensure guest satisfaction.”
Guests enjoyed passed apps such as sliders, fresh rolls, chicken empanadas with cilantro salsa, and crispy tuna. Of course, The London West Hollywood continued their theme of multiples with two unique slider options: angus beef and Maryland crab cake.
Opportunities to mingle continued with a beautiful grazing table by Pausmith Group. Founder Rob Pausmith shares, “The main food station provided by The London was a seafood risotto bar with a variety of toppings for guests. With something richer being served as a focal food point, our team at Pausmith Group wanted to complement that and create more of a gathering space for guests to congregate around and come back to multiple times throughout the evening to nosh on lighter bites.
“We believe in not just delicious displays, but visual storytelling. We created a grazing table that incorporated both florals and whole produce like vibrant tangerines and scarlet peppers to draw the eye to an organic, flowing display. Items featured on the table included artisanal meats and cheeses, crudité, beet hummus, gourmet crackers, and miniature desserts for a little something sweet. Food is a conversation piece, so our goal here was to provide a spot for guests to mingle and connect over delectable bites!“
All of the Memories Made (& Captured)
It was definitely an evening worth remembering, and we are grateful that Rene Zadori Photography was on hand to beautifully capture the elegant celebration. The team shot gorgeous candid pictures of guests having fun as well as photos of every colorful design detail and delicious dish. The team also captured moving images that told the story of the celebration with an engaging video that takes us right back to the night. Both will remind the hundreds of guests of their good time (and will make those who weren’t there, wish they were).
Another memory-maker, PhotoBohemia, allowed partygoers to capture themselves having fun together against a custom, plush metallic backdrop. Plus, guests could utilize props and apply filters for fun pics that they could take home or share on social media.
And More Thanks
venue, food & beverage: The London West Hollywood
event planner: Edgar Hay Events
floral & décor: Dolce Fiore
photography & videography: Rene Zadori Photography
grazing table: Pausmith Group
entertainment, sound & lighting: Dash Entertainment
photo booth: PhotoBohemia
candles: Vogue Candles
rentals & lounge: MTB Event Rentals
invitation & graphic design: Atelier Azure
custom poetry: Ars Poetica
partyslate room block partner: LM Media Worldwide/Kleinfeld Hotel Blocks