27 Event Branding Ideas to Expand Your Reach

B Floral Event Design and Production helped Victoria’s Secret launch a new fragrance with this stylish pop-up shop in New York City. Guests entered through a luxury perfume bottle cut-out — and from there, experienced one gorgeous photo op after another.

Siblana Events brought the European Wax Center’s brand to life with dreamy blooms cascading from a tilted wax melting bowl. A wax job never looked so luxurious. We love how a spa bed also gave guests the perfect place to stop and pose for a picture.

Slaack Productions let the product speak for itself at this La Croix influencer brunch. Rows of colorful La Croix cans complemented the equally colorful balloon installation and pastel table linen by Nuage Designs.

Laneige launched their “Water Bank” collection at Lavan 541 Chelsea with a stunning pop-up that included eye-catching 3D signage. We especially love how creative projection-mapping continually reinvented the space throughout the day.

Revel Global Events made sure guests at Zillow Group Rentals’s poolside corporate event were inspired to share their pics on social media. Make sure to see how colorful cocktail stools and floral centerpieces completed the look.

Event planner ORO Event Co. and florist Tailored Twig combined forces to create this stylish label launch party for Juliette Porter’s swimsuit line. In addition to the branded balloon signage, guests appreciated the branded chopsticks, bathing suit-shaped desserts, and pampas grass-lined entrance.

Vera Wang showcased their bridal collection with over 150 South Florida couples and Miami influencers. Frost Florida created a custom-made neon lighting installation to match the venue’s elegant silvery color palette and modern, yet romantic, style.

Event agency Rose Gold Collective helped  LANEIGE launch their newest beauty product at this chic pop-up shop in Miami. Custom cocktails beautifully matched the colorful products and stylish backdrops found throughout the space.

PartySlate hosted an “out of this world” gathering for event industry elites at the The Phillip and Patricia Frost Museum of Science. Creative director Daughter of Design made sure every detail, such as this intergalactic backdrop, furthered the glamorous theme. We especially adore the craft cocktails by Craft Cartel- Cocktail Caterer with custom-made stir sticks by Acrylic Sticks. 

Brides of Austin reminds us that reading is always in style. This influential magazine kept their brand front and center at this lavish magazine party with a branded ice bar beautifully decorated with lush florals from Bouquets of Austin.

The Waterdrop event booth at The Food Network’s Wine and Food Festival in South Beach, Florida is as refreshing as the drinks being served on tap. We love how Event agency Twenty Three Layers (23 Layers) used a pastel color palette to create a hydrating atmosphere at every turn.

Revel Global Events considered every detail for this Adobe Symposium at Venue SIX10 in Chicago. Even the passed apps featured custom branding. Make sure to also check out the branded coffee station with a selfie coffee printer.

This hip networking event at Superblue in Miami wowed with branded macaroons by Sweet Guilt. Le Basque was also on hand to provide mini tacos served on a bed of lime, plus other delectable bites.

Event planner Patrick J Clayton Productions immersed guests in the world of Tazo tea with this custom-made photo booth decorated with suspended golden apples and branded tea pouches. Make sure to check out other wow-worthy elements such as the lush floral ceiling décor and neon cacti installation.

Vital Proteins made sure there were multiple branded moments during this exclusive education and cocktail event. A 360-degree photo booth captured a custom-made backdrop with neon signage by Rose Gold Collective. Make sure to view the branded cocktails and serving trays.

San Francisco and Napa event professionals gathered at The Meritage Resort and Spa, Napa for an evening of networking and celebration. Event planner L’Relyea Events and BooVara Designs teamed up to create this stunning backdrop that featured the name of every vendor that contributed to this stunning event.

REI hosted a post-race block party, planned by 8 Stratton, complete with branded cornhole boards, canopies, and photo ops. We love how this particular photo op invites runners to frame their own picture with a branded prop.

This Instagram Dinner Party was as Instagrammable as it gets. We love how Foxtail Catering & Events brought the brand to life with vibrant colors taken from the company’s logo. Make sure to see how the catering was just as colorful and on brand as this gorgeous tablescape.

The GLSEN Pride in LA event, planned by Nick Gentile Events & Weddings, honored their sponsors with fun and flirty branded floaties. Click “See More Photos” to see this playful poolside soirée from above.

Tal Orion Conceptual Events planned this colorful corporate event for Kornit LA that included a bold and whimsical lounge area with branded throw pillows. Make sure to also check out the branded signage and photo booth that brought even more vibrant color to this industrial space.

If you haven’t guessed, PartySlate loves a branded moment. Our glamorous cocktail party, planned by KIS(cubed) Events at InterContinental Buckhead Atlanta, used experiential technology by Visional to keep our name front and center — even during a riveting musical performance by The Fabulous Equinox Orchestra.

The Hamilton Hotel celebrated their 100-year anniversary in partnership with Glamour Magazine at The Schuyler in Washington, D.C. Guests wined and dined at a beautiful tablescape with subtly branded details like this printed menu accompanied by luxe linen and lush florals.

Slack’s summer party kept their colorful logo in mind at all times with a vibrantly decorated poolside celebration. Event agency Twenty Three Layers (23 Layers) made sure guests of all ages were engaged with branded cornhole boards and paddles.

Event planner Daughter of Design helped Beauty Blender launch their electric violet swirl product with a disco-glam influencer party. Guests donned their skates for an evening of high-energy fun that ended with an 80’s retro afterparty and dazzling projection mapping.

With the help of event planning company ​​Ladidadi Events & Incentives, OrthoFi’s summer celebration kept guests engaged at all times. In addition to music and dancing, guests enjoyed a live screen printing that resulted in perfectly branded t-shirts.

This fashionable corporate holiday party, planned by Pretty Posh Events, featured a gift shop fabrication by Phem Star Productions. Guests had the pleasure of “shopping” at The Apprentice holiday shop for thoughtful (and branded) party favors.

Guests at this outdoor event at Four Seasons Hotel New Orleans forever remembered this celebration when they used their branded tumblers. Make sure to check out other fun details from this New Orlean’s party, as captured by Mateo & Company.